Rentrak

Portland, United States Founded: 1977 • Age: 49 yrs Acquired By Comscore
Media viewership and consumer data are measured across platforms.
Annual revenue $306.2M Latest available
Total funding - 2 rounds
Employees 912 Tracked headcount
Investors 2 Known backers
Products 3 Services tracked
Competitors 11 Brand Intelligence

About Rentrak

Rentrak is a company based in Portland (United States) founded in 1977 was acquired by Comscore in September 2015. The company has 912 employees as of January 31, 2024. Rentrak has completed 2 acquisitions, including Hollywood Software and SponsorHub. Rentrak offers products and services including Comscore TV, OnDemand Essentials, and Proximic. Rentrak operates in a competitive market with competitors including iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.

  • Headquarter Portland, United States
  • Employees 912 as on 31 Jan, 2024
  • Stage Public
  • Sectors
    Media & Entertainment
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Rent The Runway, Inc.
Operational Areas
Media & Entertainment → Film, Television & Streaming Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $306.2 M (USD)
    2.68
    as on Jan 31, 2025
  • Net Profit
    -$69.9 M (USD)
    38.25
    as on Jan 31, 2025
  • EBITDA
    $74.9 M (USD)
    126.97
    as on Jan 31, 2025
  • Latest Funding Round
    Not available
  • Investors
    Comscore

    & 1 more

  • Employee Count
    912

    as on Jan 31, 2024

  • Investments & Acquisitions
  • Acquired by
    Comscore

    (Sep 29, 2015)

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IPO & Listings of Rentrak

Rentrak is a publicly listed company on the NASDAQ with ticker symbol RENT in USA, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NASDAQ · Ticker: RENT · Sector: Retail trade · USA

Products & Services of Rentrak

Rentrak offers a comprehensive portfolio of products and services, including Comscore TV, OnDemand Essentials, and Proximic.

Product name locked
Category locked
Primary

Measures television audiences across platforms for media planning

Product name locked
Category locked
Locked

Analyzes on-demand content audiences for performance evaluation

Product name locked
Category locked
Locked

Enables audience targeting to overcome signal loss in advertising

Funding Insights of Rentrak

Investors in Rentrak

Rentrak has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Comscore and United States Department of Agriculture.

All
Institutional
Investor Description Founded Year Domain Location
Leadership is provided on agriculture, food, and rural development matters.
Locked Locked Locked
Ad analytics software is offered to advertisers and publishers.
Locked Locked Locked
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Investor details for Rentrak

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Rentrak

Rentrak has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Hollywood Software and SponsorHub.

Investments
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Investment portfolio details for Rentrak

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Social media analytics and sponsorship marketplace for events are provided.
Locked Locked 2010 Locked
Software for film distributors and exhibitors is developed and provided.
Locked Locked 1997 Locked
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Complete acquisition details for Rentrak

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Rentrak

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Detailed financials for Rentrak

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Rentrak Comparisons

Rentrak Primary company
Description
Media viewership and consumer data are measured across platf...
Location
Portland, United States
Founded Year
1977
Annual Revenue
$306.2 M (USD)
Net Profit
-$69.9 M (USD)
EBITDA
$74.9 M (USD)
Employees
912
As of 2024
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Peer comparison for Rentrak

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Rentrak

Rentrak operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iSpot.tv, TVision Insights, EDO, Cadent and TVSquared, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Campaign analytics for TV ads are delivered via ACR technology.
Locked Locked Locked
TV advertising effectiveness is measured via computer vision sensors.
Locked Locked Locked
EDO is recognized as a TV outcomes company focused on advertising analytics.
Locked Locked Locked
TV advertising solutions are provided for businesses through data-driven methods.
Locked Locked Locked
TV attribution analytics
Locked Locked Locked
Multi-platform advertising sales software is developed for media workflows.
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Detailed competitors of Rentrak

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  • Domains and locations
  • Full company profiles
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Verified entity values are shown only after access is granted.

Latest news on Rentrak

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Complete news archive for Rentrak

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  • Source and publication date
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  • Brand-specific news history

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Frequently Asked Questions about Rentrak

Rentrak was founded in 1977 and raised its 1st funding round 33 years after it was founded.

Rentrak is headquartered in Portland, United States. It is registered at Portland, Oregon, United States.

As of Jan 31, 2024, the latest employee count at Rentrak is 912.

Annual revenue of Rentrak is $306.2M as on Jan 31, 2025.

Rentrak is a global media measurement company serving the entertainment, television, video and advertising industries. Their SaaS technology merges television viewership information from multiple TVs and devices with consumer behavior and purchases information across multiple platforms, devices, and distribution channels. The data transactions from multiple screens including box office, on a television screen, over the Internet, on a smartphone and other portable devices are aggregated. It measures live TV, recorded TV (DVR), and Video on Demand (VOD) content that is purchased, rented, recorded, downloaded, and streamed from multiple channels.

Rentrak's top competitors include iSpot.tv, EDO and Cadent.

Rentrak offers Comscore TV, OnDemand Essentials, and Proximic.

Yes, Rentrak is publicly traded on NASDAQ under the ticker symbol RENT.

Rentrak has made 2 acquisitions, including Hollywood Software, and SponsorHub.

Rentrak has 2 investors. Key investors include Comscore, and United States Department of Agriculture.

The ticker symbol of Rentrak is RENT on NASDAQ.

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