About Reserve
Reserve is a Retail company based in New York (United States) founded in 2014, and was acquired by Resy in November 2018. Table reservations and management software are offered to restaurants online. It operates in the Retail and Consumer sectors. Reserve has raised $30.02 million across 5 funding rounds from investors including Resy, Diageo and Expa. Reserve has completed 4 acquisitions, including Dash, HAIL and Set for Service. The company was acqui-hired. Its focus areas include Food and Agriculture Tech, Food Tech, Food Discovery and Ordering and Dine Out. Its competitors include OpenTable, CallidusCloud and Resy; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2014 and based in New York, United States, an online platform is operated by Reserve in the restaurant technology sector. Dining reservations, payment processing, customer preference tracking, and feedback mechanisms are facilitated for users. Software solutions for table management, logistics, delivery oversight, and inventory control are also provided to support restaurant operations across various locations.
- Headquarters New York, United States
- Stage Acquired
- SectorsRetailConsumer
- Website reserve.com
- Social X
- Acquired by Resy (Nov 2018)
Funding Insights of Reserve
Reserve has successfully raised a total of $30.02M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $5.02 million completed in May 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30.02M
- Total Rounds 5
- Last Round Series B — $5.02M
- Investors Count 19
All 5 funding rounds of Reserve with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2018 | $5.02M | Series B | – | – | – |
| Feb 2017 | $10M | Series B | – | Expa | |
| Apr 2016 | Series B | – | – | ||
| Feb 2015 | $15M | Series A | – | Human Ventures | |
| Jul 2014 | Seed | – | Google Ventures, Expa |
20 investors in total: 14 institutional and 6 angel.
Investors in Reserve
Reserve has secured backing from 20 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Resy, Diageo and Expa.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are incubated across sectors by the agnostic studio. | expa.com | San Francisco, United States | ||
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
A venture capital firm focused on early-stage human-first investments. | human.vc | New York, United States | ||
VC & PE firm | lowercasecapital.com | San Francisco, United States | ||
Tech focused VC firm investing in early-stage startups in the US | advancitcapital.com | New York, United States | ||
Early-stage investments are provided to transformative technology companies. | svangel.com | San Francisco, United States | ||
Early-stage investments are made in technology-driven startups by Hinge Capital. | hingecapital.com | Austin, United States | ||
Early-stage investments are directed toward disruptive technologies and innovations. | acme.vc | San Francisco, United States | ||
Global tech startups are invested in stage-agnostically by Visionnaire Ventures. | visionnaire.vc | San Francisco, United States | ||
Investing in early-stage tech companies and ideas. | boxgroup.com |
Investor details for Reserve
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- Round participation
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Investments & Acquisitions by Reserve
Reserve has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Dash, HAIL and Set for Service.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of online casino game access and promotional services | paywithdash.com | Lagos, Nigeria | 2011 | Apr 2016 | •••• | |
Limited information available | landing.setforservice.com | New York, United States | 2009 | Aug 2015 | •••• | |
Mobile wallet is utilized for dining payments at venues. | hailpay.com | Santa Monica, United States | 2014 | Apr 2015 | •••• | |
Last-minute table reservations are enabled via a mobile app. | zurvu.com | New York, United States | 2012 | Apr 2015 | •••• |
Complete acquisition details for Reserve
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Reserve
8 dated milestones of Reserve across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Reserve is founded.
- Funding First funding round.
- Acquisition Acquires Zurvu.
- Acquisition Acquires HAIL.
- Acquisition Acquires Set for Service.
- Acquisition Acquires Dash.
- Funding Latest funding round, Series B, of $5.0M.
- Exit Acquired by Resy.
Competitors of Reserve
Reserve has 3 listed competitors in our database, 3 of them funded. They include OpenTable, CallidusCloud and Resy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| opentable.com | 1998 | San Francisco, United States | $12M | 837 | Provider of reservation management solutions for restaurants | |
| calliduscloud.com | 1996 | Pleasanton, United States | $70.5M | 849 | Cloud-based solutions for sales, marketing, and pipeline management are provided. | |
| resy.com | 2014 | New York, United States | $15M | Advance restaurant table reservations are booked via a mobile app. |
Detailed competitors of Reserve
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- Full competitor set
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Web traffic of Reserve
Websites that share an audience with Reserve (reserve.com).
Websites whose visitors overlap most with Reserve. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
alliumrestaurant.com | alliumrestaurant.com | 100% | – | ||
tipsyparson.com | tipsyparson.com | 99% | – | ||
communalrestaurant.com | communalrestaurant.com | 99% | #2,319,641 | – |
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as Reserve (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Reserve
Complete news archive for Reserve
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Frequently Asked Questions about Reserve
Reserve was founded in 2014.
Reserve is headquartered in New York, United States. It is registered at New York, New York, United States.
Reserve is a funded company, having raised a total of $30.02M across 5 funding rounds to date.
Founded in 2014 and based in New York, United States, an online platform is operated by Reserve in the restaurant technology sector. Dining reservations, payment processing, customer preference tracking, and feedback mechanisms are facilitated for users. Software solutions for table management, logistics, delivery oversight, and inventory control are also provided to support restaurant operations across various locations.
Reserve's top competitors include OpenTable, Resy and CallidusCloud.
Reserve has made 4 acquisitions, including Dash, HAIL, and Set for Service.
Reserve has 20 investors. Key investors include Resy, Diageo, Expa, First Round Capital, and Human Ventures.
Yes. Reserve was acquired by Resy in November 2018.