About Salesfloor
Salesfloor is a Retail company based in Montreal (Canada) founded in 2013 by Ben Rodier. It operates as a clienteling tools are provided for in-store businesses through mobile platforms. Salesfloor has raised $30 million across 3 funding rounds from investors including BDC, Level Equity and White Star Capital. Salesfloor has completed 1 acquisition, including Automat. Salesfloor offers products and services including Clienteling Xperience, Salesfloor Connect, and Maestro AI. Its focus areas include In Store Retail Tech, Customer Experience Management, Clienteling and Communication App. Its competitors include eGain, Proximty Insight, Gingr, Messagenius and OneShop and 1 more; 1 of its 6 listed competitors has raised funding.
Company details
Salesfloor was founded in 2013 in Montreal, Canada, focusing on retail technology. A mobile platform is offered to store associates, integrating clienteling, virtual selling, and point-of-sale features. Personalized customer interactions are enabled via live chat, video calls, email, and SMS. Shoppable online storefronts are also created. Applications are available for Android and iOS devices, supporting in-store operations.
- Headquarters Montreal, Canada
- Founders Ben Rodier
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website salesfloor.net
- Social LinkedIn X Facebook
Products & Services of Salesfloor
Salesfloor offers a comprehensive portfolio of products and services, including Clienteling Xperience, Salesfloor Connect, and Maestro AI.
Tool for personalized retail customer outreach and loyalty
Platform for real-time video and chat interactions
AI for tailored product recommendations and conversations
Funding Insights of Salesfloor
Salesfloor has successfully raised a total of $30M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $27 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $30M
- Total Rounds 3
- Last Round Series B — $27M
- First Round $3M
(Feb 2016)
- Investors Count 5
All 3 funding rounds of Salesfloor with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $27M | Series B | – | – | |
| Aug 2016 | – | Series A | – | White Star Capital | – |
| Feb 2016 | $3M | Seed | – | BDC |
5 investors in total: 3 institutional and 2 angel.
Investors in Salesfloor
Salesfloor has secured backing from 5 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include BDC, Level Equity and White Star Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Middle-market growth capital investments are targeted by Level Equity. | – | levelequity.com | New York, United States | |
A global technology investment platform operating in multiple cities with a focus on venture and digital asset funds. | – | whitestarcapital.com | - | |
Commercial banking services for small and medium-sized enterprises are provided. | 1944 | bdc.ca | Montreal, Canada | |
JT Jamie True | Angel investor and entrepreneur, co-founder of UCodeSoft, focused on tech startups. | – | unknown_0435547fe9c149d6a | - |
JC Jon Claydon | Angel investor and entrepreneur, co-founder of ELMO Software, active in tech startups | – | unknown_6dbf9a2e3a514c939 | - |
Investor details for Salesfloor
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People of Salesfloor
33 people are tracked at Salesfloor (14 in leadership, 19 in team).
| Name | Role | Group |
|---|---|---|
Ben Rodier | ex-Co-Founder | Leadership |
Priyanth Thanapalan | Director, Finance | Leadership |
Lawrence Williams | Director, Retail Strategy | Leadership |
Ted Harrar | Vice President Strategy and Business Development | Leadership |
Lisa Massicotte | Director Of Product Development | Leadership |
Moris Chemtov | President | Leadership |
Racquel Robinson | Director, Project Management & AI Solutions Delivery | Leadership |
Oscar Sachs | CEO/Co-Founder | Leadership |
Tomer Ben-Zvi | VP Platform & Architecture | Leadership |
Arnaud Barbelet | Vice President International Sales - Partner | Leadership |
Philippe-Olivier Marchand | Director Of Product - Clienteling | Leadership |
Julia Lo Basso | Account Director | Leadership |
Dawid Kucinski | Chief Technology Officer | Leadership |
Kingsley Lee | Director Of Quality Assurance & Release | Leadership |
Monika Torralba | Technical Project Manager | Team |
Oleg Rusu | Backend PHP Developer | Team |
Veaceslav B. | Senior Frontend Developer | Team |
Shawn Jiang | Backend Tech Lead | Team |
Sweta Nagur | Frontend Developer | Team |
Chibuzor Ogbu | Sr Backend Developer | Team |
13 more people are available in the full profile.
Complete people profiles for Salesfloor
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Investments & Acquisitions by Salesfloor
Salesfloor has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Automat.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Sales conversations are automated via an AI platform for retailers. | automat.ai | Montreal, Canada | 2015 | Jun 2021 | •••• |
Complete acquisition details for Salesfloor
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Timeline of Salesfloor
4 dated milestones of Salesfloor across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Salesfloor is founded.
- Funding First funding round of $3.0M.
- Acquisition Acquires Automat.
- Funding Latest funding round, Series B, of $27.0M.
Competitors of Salesfloor
Salesfloor has 6 listed competitors in our database, 1 of them funded. They include eGain, Proximty Insight, Gingr, Messagenius and OneShop, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| egain.com | 1997 | Sunnyvale, United States | – | 360 | SaaS-based customer management software solutions are offered for retail businesses. | |
| proximityinsight.com | 2013 | New York, United States | – | 5 | In-store clienteling strategies are delivered via real-time customer data tools. | |
| gingr.me | 2012 | Montenegro | $28,000 | – | Sells fresh ginger shots online with local delivery in Graubünden. | |
| messagenius.com | 2014 | Rome, Italy | – | – | Enterprise messaging solutions are provided for team communication and productivity. | |
| oneshopretail.com | 2020 | New York, United States | – | – | Personalized client communication platform for retailers is provided. | |
| fiverun.com | 2011 | San Francisco, United States | – | – | Enterprise retail solutions are delivered via tablet-based cloud platforms. |
Detailed competitors of Salesfloor
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Web traffic of Salesfloor
The website of Salesfloor (salesfloor.net) receives about 7.8K visits a month.
- Monthly visits7.8K
▲ 27.5% vs previous month
Top companies in Autonomous & In-Store Retail Tech
10 companies that operate in the same segment as Salesfloor (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | – | – | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | – | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Finland | USD 816.41 M | – | – |
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Related news about Salesfloor
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Frequently Asked Questions about Salesfloor
Salesfloor was founded in 2013 and raised its 1st funding round 3 years after it was founded.
Salesfloor is headquartered in Montreal, Canada. It is registered at Montreal, Quebec, Canada.
Salesfloor is a funded company, having raised a total of $30M across 3 funding rounds to date. The company's 1st funding round was a Seed of $3M, raised on Feb 2016.
Salesfloor was founded in 2013 in Montreal, Canada, focusing on retail technology. A mobile platform is offered to store associates, integrating clienteling, virtual selling, and point-of-sale features. Personalized customer interactions are enabled via live chat, video calls, email, and SMS. Shoppable online storefronts are also created. Applications are available for Android and iOS devices, supporting in-store operations.
Salesfloor's top competitors include eGain, Proximty Insight and Messagenius.
Salesfloor offers Clienteling Xperience, Salesfloor Connect, and Maestro AI.
Salesfloor has made 1 acquisition, including Automat.
Salesfloor has 5 investors. Key investors include BDC, Level Equity, White Star Capital, Jamie True, and Jon Claydon.