Salesfloor

Montreal, Canada Founded: 2013 • Age: 13 yrs
Clienteling tools are provided for in-store businesses through mobile platforms.

About Salesfloor

Salesfloor is a company based in Montreal (Canada) founded in 2013 by Ben Rodier.. Salesfloor has raised $30 million across 3 funding rounds from investors including BDC, Level Equity and White Star Capital. Salesfloor has completed 1 acquisition, including Automat. Salesfloor offers products and services including Clienteling Xperience, Salesfloor Connect, and Maestro AI. Salesfloor operates in a competitive market with competitors including eGain, Proximty Insight, Gingr, Messagenius and OneShop, among others.

  • Headquarter Montreal, Canada
  • Founders Ben Rodier
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Retail → Retail Technology & Automation
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $30 M (USD)

    in 3 rounds

  • Latest Funding Round
    $27 M (USD), Series B

    Jun 17, 2021

  • Investors
    BDC

    & 4 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
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Products & Services of Salesfloor

Salesfloor offers a comprehensive portfolio of products and services, including Clienteling Xperience, Salesfloor Connect, and Maestro AI. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tool for personalized retail customer outreach and loyalty

Platform for real-time video and chat interactions

AI for tailored product recommendations and conversations

People of Salesfloor
Headcount 50-200
Employee Profiles 33
Employee Profiles
People
Priyanth Thanapalan
Director, Finance
People
Monika Torralba
Technical Project Manager
People
Oleg Rusu
Backend PHP Developer
People
Lawrence Williams
Director, Retail Strategy

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Funding Insights of Salesfloor

Salesfloor has successfully raised a total of $30M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $27 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series B — $27.0M
  • First Round

    (02 Feb 2016)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2021 Amount Series B - Salesfloor Valuation

investors

Aug, 2016 Amount Series A - Salesfloor Valuation White Star Capital
Feb, 2016 Amount Seed - Salesfloor Valuation BDC
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Salesfloor

Salesfloor has secured backing from 5 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include BDC, Level Equity and White Star Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Middle-market growth capital investments are targeted by Level Equity.
Founded Year Domain Location
A global technology investment platform operating in multiple cities with a focus on venture and digital asset funds.
Founded Year Domain Location
Commercial banking services for small and medium-sized enterprises are provided.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Salesfloor

Salesfloor has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Automat. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Sales conversations are automated via an AI platform for retailers.
2015
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Salesfloor

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Salesfloor Comparisons

Employees
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Competitors of Salesfloor

Salesfloor operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as eGain, Proximty Insight, Gingr, Messagenius and OneShop, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS-based customer management software solutions are offered for retail businesses.
domain founded_year HQ Location
In-store clienteling strategies are delivered via real-time customer data tools.
domain founded_year HQ Location
Sells fresh ginger shots online with local delivery in Graubünden.
domain founded_year HQ Location
Enterprise messaging solutions are provided for team communication and productivity.
domain founded_year HQ Location
Personalized client communication platform for retailers is provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Salesfloor

Frequently Asked Questions about Salesfloor

When was Salesfloor founded?

Salesfloor was founded in 2013 and raised its 1st funding round 3 years after it was founded.

Where is Salesfloor located?

Salesfloor is headquartered in Montreal, Canada. It is registered at Montreal, Quebec, Canada.

Is Salesfloor a funded company?

Salesfloor is a funded company, having raised a total of $30M across 3 funding rounds to date. The company's 1st funding round was a Seed of $3M, raised on Feb 02, 2016.

What does Salesfloor do?

Salesfloor was founded in 2013 in Montreal, Canada, focusing on retail technology. A mobile platform is offered to store associates, integrating clienteling, virtual selling, and point-of-sale features. Personalized customer interactions are enabled via live chat, video calls, email, and SMS. Shoppable online storefronts are also created. Applications are available for Android and iOS devices, supporting in-store operations.

Who are the top competitors of Salesfloor?

Salesfloor's top competitors include eGain, Proximty Insight and Messagenius.

What products or services does Salesfloor offer?

Salesfloor offers Clienteling Xperience, Salesfloor Connect, and Maestro AI.

How many acquisitions has Salesfloor made?

Salesfloor has made 1 acquisition, including Automat.

Who are Salesfloor's investors?

Salesfloor has 5 investors. Key investors include BDC, Level Equity, White Star Capital, Jamie True, and Jon Claydon.

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