About SecondShop
SecondShop is a company based in Toronto (Canada) founded in 2023 by Cedric George. SecondShop has raised $1.47 million across 1 funding round from investors including Harvest Ventures. SecondShop operates in a competitive market with competitors including CDI Computers, REfficient, Techswapzone, DOKAN and ReSellItNow, among others.
- Headquarter Toronto, Canada
- Founders Cedric George
- SectorsRetail
- Website category Home and Garden
- Website secondshop.ca
- Social LinkedIn Instagram
- Total Equity Funding$1.47M (USD)
in 1 rounds
- Latest Funding Round$1.47M (USD), Seed
Sep 2024
- Investors
Funding Insights of SecondShop
SecondShop has successfully raised a total of $1.47M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.47 million completed in September 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.47M
- Total Rounds 1
- Last Round Seed — $1.47M
- First Round $1.47M
(Sep 2024)
- Investors Count 1
All 1 funding rounds of SecondShop with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2024 | $1.47M | Seed | – | Harvest Venture Partners | – |
1 investors in total: 1 institutional.
Investors in SecondShop
SecondShop has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Harvest Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Harvest Ventures is focused on early-stage fintech investments. | 2021 | harvest.ventures | Calgary, Canada |
Investor details for SecondShop
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SecondShop
1 people are tracked at SecondShop (1 in leadership).
| Name | Role | Group |
|---|---|---|
Cedric George | Founder & President | Leadership |
Complete people profiles for SecondShop
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SecondShop
2 dated milestones of SecondShop across 1 years, from founding to its latest funding, stage changes and deals.
- Founded SecondShop is founded.
- Funding First funding round of $1.5M.
Competitors of SecondShop
SecondShop operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as CDI Computers, REfficient, Techswapzone, DOKAN and ReSellItNow, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cdicomputers.com | 1981 | Markham, Canada | – | – | Refurbished and new computers are distributed to institutions and corporates. | |
| refficient.com | 2010 | Hamilton, Canada | – | – | Operates as an online marketplace for used IT equipment. | |
| techswapzone.com | 2020 | Cambridge, Canada | – | – | Provides web development, app creation, and business consulting services to clients. | |
| dokan.ca | 2018 | Montreal, Canada | – | – | Operates an online marketplace for buying and selling second-hand consumer electronics. | |
| resellitnow.com | 2014 | Toronto, Canada | – | – | Provides platform for buying and selling used smartphones, tablets, and electronics online. | |
| snappycell.com | 2007 | Toronto, Canada | – | – | Operates an online C2B platform for buying and selling used smartphones. |
Detailed competitors of SecondShop
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SecondShop
The website of SecondShop (secondshop.ca) receives about 82.5K visits a month and ranks #284,300 among all websites worldwide, #4,330 in Home and Garden.
- Monthly visits82.5K
▼ 6.9% vs previous month
- Unique visitors44.1K
per month
- Global rank#284,300
among all websites
- Category rank#4,330
Home and Garden · Home and Garden
- Bounce rate26%
- Pages per visit5.8
- Average visit2 min 27 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with SecondShop. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| canadianappliance.ca | 100% | 1.3M | #29,621 | View details | |
castlekitchens.ca | castlekitchens.ca | 95% | – | #1,667,358 | – |
liquidationelectromenagers.com | liquidationelectromenagers.com | 90% | – | #1,157,907 | – |
expressappliances.ca | expressappliances.ca | 84% | – | #1,273,166 | – |
bonprixelectromenagers.com | bonprixelectromenagers.com | 84% | – | #703,829 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 28 similar websites and full traffic analytics for SecondShop
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 28 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Secondshop
Complete news archive for SecondShop
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to SecondShop
10 companies that operate in the same segment as SecondShop (Consumer Electronics E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Digital entertainment, e-commerce, and financial services are provided globally. | 2006 | Singapore | USD 721.47 M | USD 22.94 B | 80,700 | |
VR-based head-mounted displays for gaming are provided by Oculus. | 2012 | Menlo Park, California, United States | USD 107.05 M | – | – | |
Refurbished and new gadgets are offered through an online marketplace. | 2009 | Gurugram, Haryana, India | USD 130.05 M | USD 99.25 M | 1,264 | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Multi-category consumer electronics are offered through an internet-first model. | 2010 | Beijing, China | USD 1.45 B | USD 63.71 B | 43,690 | |
Health-tracking smart rings and biosensors are developed for biometric monitoring. | 2013 | Oulu, North Ostrobothnia, Finland | USD 1.32 B | – | – | |
Personal audio products, wearables, and mobile accessories are retailed. | 2016 | Gurugram, Haryana, India | USD 171.3 M | USD 366.28 M | 471 | |
Smartwatches and fitness trackers are provided for activity monitoring. | 2007 | San Francisco, California, United States | USD 65.05 M | USD 3.88 | – | |
Energy-efficient ceiling fans and smart home appliances are provided. | 2012 | Mumbai, Maharashtra, India | USD 119.2 M | USD 101.01 M | 770 |
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Frequently Asked Questions about SecondShop
SecondShop was founded in 2023 and raised its 1st funding round 1 year after it was founded.
SecondShop is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
SecondShop is a funded company, having raised a total of $1.47M across 1 funding round to date. The company's 1st funding round was a Seed of $1.47M, raised on Sep 2024.
SecondShop was founded in 2023 in Toronto, Canada, as an e-commerce platform focused on second-hand household appliances. A variety of items, including fridges, washers, and dishwashers, is offered to buyers seeking affordable options. Sustainability is prioritized through the reuse of pre-owned goods, with operations centered on an online marketplace accessible across Canada.
SecondShop's top competitors include CDI Computers, REfficient and Techswapzone.
SecondShop has 1 investor. Key investors include Harvest Ventures.