About SeeWhy
SeeWhy is a Technology company based in Boston (United States) founded in 2003, and was acquired by SAP in May 2014. Cloud-based remarketing solutions are provided to optimize eCommerce conversions. It operates in the Technology and Retail sectors. SeeWhy has raised $9.42 million across 4 funding rounds from investors including SAP, Scottish Enterprise and Logispring. The company has 6 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and eCommerce. Its legal entity is SEEWHY, INC. Its competitors include Klaviyo, CommerceIQ and Yotpo; 3 of its 3 listed competitors have raised funding.
Company details
SeeWhy is a real-time remarketing company that improves conversion rates by automatically sending the right marketing message on the right channel at the right time to drive conversions. The companys eCommerce conversion platform pre-integrates with the ad, e-commerce, email service providers, web analytics services, and social networks, to create a single automated platform for optimizing each site visitors path to purchase. It serves companies like Adidas, Bare Escentuals, Columbia Sportswear, Crate and Barrel, Guthy-Renker, LOreal, and The Land of Nod. As of June 13, 2014, SeeWhy operates as a subsidiary of SAP SE.
- Headquarters Boston, United States
- Employees 6
- Stage Acquired
- SectorsTechnologyRetail
- Website seewhy.com
- Social LinkedIn X Facebook
- Acquired by SAP (May 2014)
- Legal Name Seewhy, Inc
Funding Insights of SeeWhy
SeeWhy has successfully raised a total of $9.42M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $2.25 million completed in January 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.42M
- Total Rounds 4
- Last Round Series A — $2.25M
- First Round $4.5M
(May 2009)
- Investors Count 4
All 4 funding rounds of SeeWhy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2012 | $2.25M | Series A | – | – | – |
| May 2011 | $667,000 | Series A | – | – | – |
| Dec 2009 | $2M | Series A | – | – | – |
| May 2009 | $4.5M | Series A | – | Scottish Enterprise |
5 investors in total: 5 institutional.
Investors in SeeWhy
SeeWhy has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include SAP, Scottish Enterprise and Logispring.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| logispring.com | ||||
Early stage venture capital is provided to Irish startups. | deltapartners.com | Ireland | ||
UK tech and offline companies are funded by Pentech. | pentech.vc | Edinburgh, United Kingdom | ||
Business development and leadership training programs are offered to companies. | 1991 | scottish-enterprise.com | Glasgow, United Kingdom | |
Cloud and AI-based ERP software is offered for enterprises. | 1972 | sap.com | Walldorf, Germany |
Investor details for SeeWhy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of SeeWhy
4 dated milestones of SeeWhy across 11 years, from founding to its latest funding, stage changes and deals.
- Founded SeeWhy is founded.
- Funding First funding round of $4.5M.
- Funding Latest funding round, Series A, of $2.2M.
- Exit Acquired by SAP.
Competitors of SeeWhy
SeeWhy has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, CommerceIQ and Yotpo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| yotpo.com | 2011 | New York, United States | $436M | Cloud-based marketing platform for e-tailers |
Detailed competitors of SeeWhy
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SeeWhy
Websites that share an audience with SeeWhy (seewhy.com).
Websites whose visitors overlap most with SeeWhy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rejoiner.com | 100% | #898,662 | View details | ||
conversionxl.com | conversionxl.com | 96% | – | ||
vendor-showcase.com | vendor-showcase.com | 92% | – | ||
ecommerce.about.com | ecommerce.about.com | 69% | – |
Top companies in MarketingTech
3 companies that operate in the same segment as SeeWhy (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Seewhy
Complete news archive for SeeWhy
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Frequently Asked Questions about SeeWhy
SeeWhy was founded in 2003 and raised its 1st funding round 6 years after it was founded.
SeeWhy is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
SeeWhy is a funded company, having raised a total of $9.42M across 4 funding rounds to date. The company's 1st funding round was a Series A of $4.5M, raised on May 2009.
SeeWhy has 6 employees.
SeeWhy is a real-time remarketing company that improves conversion rates by automatically sending the right marketing message on the right channel at the right time to drive conversions. The companys eCommerce conversion platform pre-integrates with the ad, e-commerce, email service providers, web analytics services, and social networks, to create a single automated platform for optimizing each site visitors path to purchase. It serves companies like Adidas, Bare Escentuals, Columbia Sportswear, Crate and Barrel, Guthy-Renker, LOreal, and The Land of Nod. As of June 13, 2014, SeeWhy operates as a subsidiary of SAP SE.
SeeWhy's top competitors include Klaviyo, CommerceIQ and Yotpo.
SeeWhy has 5 investors. Key investors include SAP, Scottish Enterprise, Logispring, Delta Partners, and Pentech.
SeeWhy operates through Seewhy, Inc.
Yes. SeeWhy was acquired by SAP in May 2014.