About Selling Simplified
Selling Simplified is a company based in Greenwood Village (United States) founded in 2011 was acquired by IDG Global Solutions in February 2022.. Selling Simplified has raised $9.65 million across 3 funding rounds from investors including Berger Associates and IDG Global Solutions. The company has 18 employees as of December 31, 2020. Selling Simplified operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Cart.com, Yotpo and Zubale, among others.
- Headquarter Greenwood Village, United States
- Employees 18 as on 31 Dec, 2020
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Sectors
RetailTechnology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Selling Simplified Group, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$9.65 M (USD)
in 3 rounds
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Latest Funding Round
$3.85 M (USD), Series A
Jan 24, 2017
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Investors
Berger Associates
& 1 more
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Employee Count
18
as on Dec 31, 2020
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Acquired by
IDG Global Solutions
(Feb 08, 2022)
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Leadership Team
212 people
Sales and Marketing
90 people
Software Development Team
79 people
Senior Team
71 people
Research Team
27 people
Data Analysis and Operations Team
21 people
Operations Team
12 people
Product Management Team
11 people
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Funding Insights of Selling Simplified
Selling Simplified has successfully raised a total of $9.65M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $3.85 million completed in January 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $3.8M
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2017 | Amount | Series A - Selling Simplified | Valuation |
investors |
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| Dec, 2015 | Amount | Series A - Selling Simplified | Valuation |
investors |
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| Jun, 2014 | Amount | Angel Round - Selling Simplified | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Selling Simplified
Selling Simplified has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Berger Associates and IDG Global Solutions. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Delivers market intelligence, advisory services, and events for tech markets.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Selling Simplified
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Selling Simplified
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Selling Simplified Comparisons
Competitors of Selling Simplified
Selling Simplified operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Cart.com, Yotpo and Zubale, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
SaaS email marketing solutions are offered to e-commerce businesses.
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| domain | founded_year | HQ Location |
API-based enterprise commerce and content management platform is delivered.
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| domain | founded_year | HQ Location |
Software suite solutions are provided for e-commerce businesses.
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Cloud-based marketing platform for e-tailers
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| domain | founded_year | HQ Location |
Platform offering retail sales enablement and reward software
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| domain | founded_year | HQ Location |
SaaS-based software suites for e-commerce operations are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Selling Simplified
Frequently Asked Questions about Selling Simplified
When was Selling Simplified founded?
Selling Simplified was founded in 2011 and raised its 1st funding round 3 years after it was founded.
Where is Selling Simplified located?
Selling Simplified is headquartered in Greenwood Village, United States. It is registered at Greenwood Village, Colorado, United States.
Is Selling Simplified a funded company?
Selling Simplified is a funded company, having raised a total of $9.65M across 3 funding rounds to date.
How many employees does Selling Simplified have?
As of Dec 31, 2020, the latest employee count at Selling Simplified is 18.
What does Selling Simplified do?
Selling Simplified was founded in 2011 and is based in Greenwood Village, United States. Operations focus on marketing as a service (MaaS) within the business sector. LeadFUSION is comprised of five key offerings that address marketing automation, analytics, demand generation, data cleansing, and sales enhancement for clients. Services are tailored to support lead management and business growth needs.
Who are the top competitors of Selling Simplified?
Who are Selling Simplified's investors?
Selling Simplified has 2 investors. Key investors include Berger Associates, and IDG Global Solutions.