About Selling Simplified
Selling Simplified is a company based in Greenwood Village (United States) founded in 2011 was acquired by IDG Global Solutions in February 2022. Selling Simplified has raised $9.65 million across 3 funding rounds from investors including Berger Associates and IDG Global Solutions. The company has 18 employees. Selling Simplified operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Cart.com, Yotpo and Zubale, among others.
- Headquarter Greenwood Village, United States
- Employees 18
- SectorsRetailTechnology
- Website sellingsimplified.com
- Social LinkedIn X Facebook
- Acquired by IDG Global Solutions (Feb 2022)
- Legal Name Selling Simplified Group, Inc.
- Total Equity Funding$9.65M (USD)
in 3 rounds
- Latest Funding Round$3.85M (USD), Series A
Jan 2017
- InvestorsBerger Associates
& 1 more
- Employee Count18
- Acquired byIDG Global Solutions
(Feb 2022)
Funding Insights of Selling Simplified
Selling Simplified has successfully raised a total of $9.65M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $3.85 million completed in January 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.65M
- Total Rounds 3
- Last Round Series A — $3.85M
- Investors Count 1
All 3 funding rounds of Selling Simplified with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2017 | $3.85M | Series A | – | – | – |
| Dec 2015 | $5.8M | Series A | – | – | |
| Jun 2014 | – | Angel Round | – | – | – |
2 investors in total: 2 institutional.
Investors in Selling Simplified
Selling Simplified has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Berger Associates and IDG Global Solutions.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | berger-associates.com | - | |
Delivers market intelligence, advisory services, and events for tech markets. | 1964 | idg.com | Boston, United States |
Investor details for Selling Simplified
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Selling Simplified
599 people are tracked at Selling Simplified (325 in leadership, 274 in team); the tracked headcount is 18.
| Name | Role | Group |
|---|---|---|
Len Padilla | Senior Research Director | Leadership |
Courtney Munroe | Research Vice President | Leadership |
Andrea Siviero | Senior Research Director | Leadership |
Jitesh Bhayani | Research Vice President, Worldwide Telecommunications Services | Leadership |
Kathy Lange | Research Director, Artificial Intelligence Software | Leadership |
Frank Carbrey | Sales Director | Leadership |
Francisco Jeronimo | Vice President Emea, Devices (data & Analytics) | Leadership |
francis Carbrey | Sales Director | Leadership |
Marc Decastro | Research Director Consumer Banking Digital Strategies | Leadership |
Ash Rashid | Senior Director Of Events | Leadership |
Lynne Schneider | Research Director, Data Collaboration & Monetization; Location And Geospatial Intelligence | Leadership |
Miroslav Sykora | Research Director | Leadership |
William Zhang | Research Director | Leadership |
Mike Oxley | Director Of Sales, Americas | Leadership |
Eric Samuel | Associate Director, Research - IT Services | Leadership |
Matt Eastwood | Senior Vice President, Enterprise Infrastructure, Cloud, Telecom, Security, Developers, Channels and Enabling Technology | Leadership |
Peter T. | Senior Account Director Benelux | Leadership |
Pavel Dolezal | Associate Vice President, Head Of Europe Core Sales | Leadership |
Jonathan Share | Senior Vice President, Custom Solutions | Leadership |
Lewis Ward | Research Director, Xr, Gaming, And Interactive 3d Software | Leadership |
579 more people are available in the full profile.
Complete people profiles for Selling Simplified
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Selling Simplified
4 dated milestones of Selling Simplified across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Selling Simplified is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $3.8M.
- Exit Acquired by IDG Global Solutions.
Competitors of Selling Simplified
Selling Simplified operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Cart.com, Yotpo and Zubale, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| elasticpath.com | 2000 | Vancouver, Canada | $152.68M | 49 | API-based enterprise commerce and content management platform is delivered. | |
| cart.com | 2020 | Austin, United States | $481.56M | 998 | Software suite solutions are provided for e-commerce businesses. | |
| yotpo.com | 2011 | New York, United States | $176M | – | Cloud-based marketing platform for e-tailers | |
| zubale.com | 2018 | Mexico | $72.3M | – | Platform offering retail sales enablement and reward software | |
| bigcommerce.com | 2009 | Austin, United States | $233.45M | 1,321 | SaaS-based software suites for e-commerce operations are provided. | |
| anymindgroup.com | 2016 | Singapore | $79.7M | – | Platforms for e-commerce, marketing, and manufacturing are provided. | |
| unicommerce.com | 2012 | Gurugram, India | $11.14M | 229 | Provider of e-commerce enablement platform automating order processing, inventory, warehouse, and shipping | |
| pattern.com | 2013 | Lehi, United States | $277M | 166 | Software suite solutions are provided for brands and e-commerce businesses. |
Detailed competitors of Selling Simplified
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Latest news on Selling Simplified
Complete news archive for Selling Simplified
Full article history, source details, and older brand coverage require an active premium plan.
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Similar companies to Selling Simplified
10 companies that operate in the same segment as Selling Simplified (E-Commerce Enablers & Infrastructure), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Integrated logistics services including parcel delivery and warehousing are provided. | 2011 | Gurugram, Haryana, India | USD 1.25 B | USD 1.12 B | 62,070 | |
E-commerce storefront solutions are provided for online businesses. | 2006 | Ottawa, Ontario, Canada | USD 122.25 M | USD 8.45 B | 8,100 | |
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Express delivery logistics solutions are provided for businesses and individuals. | 2015 | Bengaluru, Karnataka, India | USD 246.8 M | USD 447.86 M | – | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Delivery channels management software is provided for restaurants. | 2015 | Bengaluru, Karnataka, India | USD 32.32 M | USD 2.97 M | 171 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 |
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Frequently Asked Questions about Selling Simplified
Selling Simplified was founded in 2011 and raised its 1st funding round 3 years after it was founded.
Selling Simplified is headquartered in Greenwood Village, United States. It is registered at Greenwood Village, Colorado, United States.
Selling Simplified is a funded company, having raised a total of $9.65M across 3 funding rounds to date.
Selling Simplified has 18 employees.
Selling Simplified was founded in 2011 and is based in Greenwood Village, United States. Operations focus on marketing as a service (MaaS) within the business sector. LeadFUSION is comprised of five key offerings that address marketing automation, analytics, demand generation, data cleansing, and sales enhancement for clients. Services are tailored to support lead management and business growth needs.
Selling Simplified has 2 investors. Key investors include Berger Associates, and IDG Global Solutions.
Selling Simplified operates through Selling Simplified Group, Inc..
Yes. Selling Simplified was acquired by IDG Global Solutions in February 2022.