SendLane

San Diego, United States Founded: 2013 • Age: 13 yrs Acquired By Privy
Cloud-based platform offering marketing suite to enterprises

About SendLane

SendLane is a company based in San Diego (United States) founded in 2013 was acquired by Privy in February 2026.. SendLane has raised $20 million across 1 funding round from investors including Privy and Five Elms Capital. SendLane offers products and services including Email Marketing, SMS Marketing, Reviews, and Forms. SendLane operates in a competitive market with competitors including HubSpot, Adobe, ActiveCampaign, Meltwater and 6sense, among others.

  • Headquarter San Diego, United States
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Sendlane Incorporated
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $20 M (USD)

    in 1 rounds

  • Latest Funding Round
    $20 M (USD), Series A

    Jul 22, 2021

  • Investors
    Privy

    & 1 more

  • Employee Count
    Employee Count
  • Acquired by
    Privy

    (Feb 03, 2026)

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Products & Services of SendLane

SendLane offers a comprehensive portfolio of products and services, including Email Marketing, SMS Marketing, Reviews, and Forms. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for personalized, data-driven email campaigns.

Service for SMS notifications to boost customer engagement.

System to collect and manage customer reviews online.

Tools for creating forms to convert visitors into customers.

People of SendLane
Headcount 50-200
Employee Profiles 25
Employee Profiles
People
Alicia Moseley
Manager, Customer Success
People
Jim Mickelson
Staff Engineer
People
Melissa Wickam
Customer Success Manager
People
Rc Johnson
Interim CTO

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Funding Insights of SendLane

SendLane has successfully raised a total of $20M through 1 strategic funding round. The most recent funding activity was a Series A round of $20 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series A — $20.0M
  • First Round

    (22 Jul 2021)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Series A - SendLane Valuation Five Elms Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in SendLane

SendLane has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Privy and Five Elms Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
B2B software companies are targeted for PE and growth-equity investments.
Founded Year Domain Location
Lead email acquisition is enabled via website widgets and popups.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by SendLane

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - SendLane

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sendlane Comparisons

Employees
+
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Competitors of SendLane

SendLane operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as HubSpot, Adobe, ActiveCampaign, Meltwater and 6sense, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provider of AI-powered customer relationship management software
domain founded_year HQ Location
AI-powered platform manages marketing creatives and customer journeys.
domain founded_year HQ Location
Sales, CRM, and email marketing automation software is provided.
domain founded_year HQ Location
Cloud-based social media monitoring and analytics are offered for businesses.
domain founded_year HQ Location
Predictive intelligence is delivered for sales and marketing teams.
domain founded_year HQ Location
Marketing campaigns are managed via a SaaS platform for professionals.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Sendlane

Frequently Asked Questions about SendLane

When was SendLane founded?

SendLane was founded in 2013 and raised its 1st funding round 8 years after it was founded.

Where is SendLane located?

SendLane is headquartered in San Diego, United States. It is registered at San Diego, California, United States.

Is SendLane a funded company?

SendLane is a funded company, having raised a total of $20M across 1 funding round to date. The company's 1st funding round was a Series A of $20M, raised on Jul 22, 2021.

What does SendLane do?

SendLane was founded in 2013 and is headquartered in San Diego, United States. A cloud-based platform is provided in the marketing technology sector, enabling enterprises to handle email and SMS campaigns, automate marketing processes, access real-time analytics, and integrate data sources. Operations are supported through subscription-based pricing models, focusing on scalable solutions for business communication needs.

Who are the top competitors of SendLane?

SendLane's top competitors include HubSpot, Adobe and SEMrush.

What products or services does SendLane offer?

SendLane offers Email Marketing, SMS Marketing, Reviews, and Forms.

Who are SendLane's investors?

SendLane has 2 investors. Key investors include Privy, and Five Elms Capital.

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