About SendLane
SendLane is a Technology company based in San Diego (United States) founded in 2013, and was acquired by Privy in February 2026. Cloud-based platform offering marketing suite to enterprises. SendLane has raised $20 million across 1 funding round from investors including Privy and Five Elms Capital. Its website sendlane.com draws about 227 thousand monthly visits. SendLane offers products and services including Email Marketing, SMS Marketing, Reviews, and Forms. Its focus areas include Enterprise Applications, MarketingTech and Suite. Its legal entity is SENDLANE INCORPORATED. Its competitors include HubSpot, Adobe and ActiveCampaign; 2 of its 3 listed competitors have raised funding.
Company details
SendLane was founded in 2013 and is headquartered in San Diego, United States. A cloud-based platform is provided in the marketing technology sector, enabling enterprises to handle email and SMS campaigns, automate marketing processes, access real-time analytics, and integrate data sources. Operations are supported through subscription-based pricing models, focusing on scalable solutions for business communication needs.
Products & Services of SendLane
SendLane offers a comprehensive portfolio of products and services, including Email Marketing, SMS Marketing, Reviews, and Forms.
Platform for personalized, data-driven email campaigns.
Service for SMS notifications to boost customer engagement.
System to collect and manage customer reviews online.
Tools for creating forms to convert visitors into customers.
Apps and channels of SendLane
its YouTube channel Sendlane has 1.97K subscribers and 30 videos.
Videos from SendLane
The most watched videos on SendLane's YouTube channel, Sendlane (1.97K subscribers). Click a video to play it here.
More on Sendlane.
Funding Insights of SendLane
SendLane has successfully raised a total of $20M through 1 strategic funding round. The most recent funding activity was a Series A round of $20 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20M
- Total Rounds 1
- Last Round Series A — $20M
- First Round $20M
(Jul 2021)
- Investors Count 1
All 1 funding rounds of SendLane with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $20M | Series A | – | Five Elms Capital | – |
2 investors in total: 2 institutional.
Investors in SendLane
SendLane has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Privy and Five Elms Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
B2B software companies are targeted for PE and growth-equity investments. | fiveelms.com | Kansas City, United States | ||
Lead email acquisition is enabled via website widgets and popups. | 2011 | privy.com | Boston, United States |
Investor details for SendLane
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of SendLane
25 people are tracked at SendLane (7 in leadership, 18 in team).
| Name | Role | Group |
|---|---|---|
Rc Johnson | Interim CTO | Leadership |
Cat Orlandi | VP, Customer Success | Leadership |
Shawn Gaide | CEO | Leadership |
Federico Sarcina | VP, Finance | Leadership |
Dylan Gifford | Director Of Implementation & Support | Leadership |
Ray Bonander | Director, Engineering | Leadership |
Daniel Monte | Director of Customer Success | Leadership |
Alicia Moseley | Manager, Customer Success | Team |
Jim Mickelson | Staff Engineer | Team |
Melissa Wickam | Customer Success Manager | Team |
James Mickelson | Senior Staff Engineer | Team |
Mario Joaquin | Product Support Specialist | Team |
Ashley Armstrong | Manager, Product Support | Team |
Guillermo Andres Gallegos Garcia | Product Support Specialist | Team |
Jason Heister | Implementation Manager | Team |
Dean Valerio | Controller | Team |
Mallory Brown | Customer Success Manager | Team |
Manuel Silva | Senior Fullstack Engineer | Team |
Jordan Cook-Oleman | QA Specialist | Team |
Garrett Newbold | Product Support Specialist | Team |
5 more people are available in the full profile.
Complete people profiles for SendLane
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of SendLane
3 dated milestones of SendLane across 13 years, from founding to its latest funding, stage changes and deals.
- Founded SendLane is founded.
- Funding First funding round of $20.0M.
- Exit Acquired by Privy.
Competitors of SendLane
SendLane has 3 listed competitors in our database, 2 of them funded. They include HubSpot, Adobe and ActiveCampaign.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hubspot.com | 2005 | Cambridge, United States | $100.7M | 4,502 | Provider of AI-powered customer relationship management software | |
| adobe.com | 1982 | San Jose, United States | 30,709 | AI-powered platform manages marketing creatives and customer journeys. | ||
| activecampaign.com | 2003 | Chicago, United States | $362.74M | 705 | Sales, CRM, and email marketing automation software is provided. |
Detailed competitors of SendLane
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SendLane
The website of SendLane (sendlane.com) receives about 226.7K visits a month.
- Monthly visits226.7K
▼ 22.6% vs previous month
Websites whose visitors overlap most with SendLane. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| netatlantic.com | 100% | #1,169,076 | View details | ||
dailyblogtips.com | dailyblogtips.com | 100% | #1,354,071 | – | |
| feedblitz.com | 100% | #50,197 | View details | ||
| getvero.com | 98% | 175.5K | #259,664 | View details | |
| graphicmail.com | 88% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SendLane
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as SendLane (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Sendlane
Complete news archive for SendLane
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about SendLane
SendLane was founded in 2013 and raised its 1st funding round 8 years after it was founded.
SendLane is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
SendLane is a funded company, having raised a total of $20M across 1 funding round to date. The company's 1st funding round was a Series A of $20M, raised on Jul 2021.
SendLane was founded in 2013 and is headquartered in San Diego, United States. A cloud-based platform is provided in the marketing technology sector, enabling enterprises to handle email and SMS campaigns, automate marketing processes, access real-time analytics, and integrate data sources. Operations are supported through subscription-based pricing models, focusing on scalable solutions for business communication needs.
SendLane's top competitors include HubSpot, Adobe and ActiveCampaign.
SendLane offers Email Marketing, SMS Marketing, Reviews, and Forms.
SendLane has 2 investors. Key investors include Privy, and Five Elms Capital.
SendLane operates through Sendlane Incorporated.
Yes. SendLane was acquired by Privy in February 2026.
The website of SendLane receives about 227 thousand visits a month.