About Privy
Privy is a Technology company based in Boston (United States) founded in 2011, and was acquired by Attentive in June 2021. Lead email acquisition is enabled via website widgets and popups. It operates on a SaaS (Software-as-a-Service) and Subscription Services model in Technology and Retail sectors. Privy has raised $9.98 million across 7 funding rounds from investors including HubSpot, Attentive Mobile and Atlas Venture. Privy has completed 2 acquisitions, including Emotive and SendLane. Its website privy.com draws about 179 thousand monthly visits. Privy offers products and services including Email & SMS Marketing Platform, List Growth Tools, and Marketing Automation. Its focus areas include Software and Marketing Software. Its legal entity is Privy Operations, LLC. Its competitors include Klaviyo, Bluecore and [24]7.ai; 3 of its 3 listed competitors have raised funding.
Company details
Privy is established as a comprehensive platform for email and SMS marketing, primarily serving eCommerce businesses. Tools for list growth, campaign creation, and marketing automation are provided to enhance customer engagement. Solutions are tailored for Shopify stores and other eCommerce platforms, focusing on turning visitors into loyal customers. Real-time reporting and precision targeting are utilized to optimize sales strategies across various sectors.
Products & Services of Privy
Privy offers a comprehensive portfolio of products and services, including Email & SMS Marketing Platform, List Growth Tools, and Marketing Automation.
Email and SMS marketing tools are provided for businesses.
Tools for growing subscriber lists are offered to users.
Automated marketing flows are built for revenue generation.
Apps and channels of Privy
its YouTube channel Privy has 2.7K subscribers and 30 videos.
Videos from Privy
The most watched videos on Privy's YouTube channel, Privy (2.7K subscribers). Click a video to play it here.
More on Privy.
Funding Insights of Privy
Privy has successfully raised a total of $9.98M across 7 strategic funding rounds. The most recent funding activity was a Series A round of $4.25 million completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.98M
- Total Rounds 7
- Last Round Series A — $4.25M
- First Round $157,500
(Sep 2011)
- Investors Count 14
All 7 funding rounds of Privy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2018 | $4.25M | Series A | – | Samuel Clemens | |
| Oct 2017 | $2.15M | Series A | – | Samuel Clemens | – |
| Oct 2016 | Series A | – | – | ||
| Jul 2013 | $1.7M | Seed | – | – | |
| Jul 2013 | $1.71M | Seed | – | Atlas Venture, 500 Global | |
| Oct 2012 | Seed | – | 500 Global | – | |
| Sep 2011 | $157,500 | Seed | – | – | – |
15 investors in total: 8 institutional and 7 angel.
Investors in Privy
Privy has secured backing from 15 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include HubSpot, Attentive Mobile and Atlas Venture.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed-stage startups are funded by Tuhaye Venture Partners. | tuhayeventurepartners.com | New York, United States | ||
Accomplice is engaged in venture capital investments for startups. | accomplice.co | Boston, United States | ||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Venture capital firm investing in life science and biotechnology sectors | 1980 | atlasventure.com | Cambridge, United States | |
Early-stage VC investments are focused on US technology sectors. | sierramaya360.vc | Charlotte, United States | ||
| geniebottleventures.com | ||||
Provider of AI-powered customer relationship management software | 2005 | hubspot.com | Cambridge, United States | |
SC Samuel Clemens | Indian angel investor with focus on early-stage startups. | unknown_f2568cc41b7e4aab9 | ||
MV Mike Volpe | Angel investor, ex-CMO of HubSpot, active in Indian startup ecosystem | unknown_a9cd235e817a4b65a | ||
BC Bill Cohen | Indian angel investor with focus on early-stage tech startups. | unknown_f449bbe136f74e78b |
Investor details for Privy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Privy
25 people are tracked at Privy (10 in leadership, 15 in team).
| Name | Role | Group |
|---|---|---|
Ben Jabbawy | Leadership | |
Spencer Norman | Chief Technology Officer | Leadership |
Danielle Hixenbaugh | Head Of Bloom | Leadership |
Alex Persson | Chief Executive Officer | Leadership |
Dave Gerhardt | Chief Marketing Officer | Leadership |
Craig Langan | VP Of Sales | Leadership |
Jessica Labulis | Director Of Customer Service | Leadership |
Melissa D. Petrarca | Head Of Customer Experience | Leadership |
Dan Murphy | VP, Marketing | Leadership |
Steven Lunt | Director Of Customer Success | Leadership |
Melanie Tucker | Account Executive | Team |
Fernando Portela | Email/sms Channel Specialist | Team |
Lauren Hall | Content Marketing Manager | Team |
Andrew H. | Solutions Engineer | Team |
Lucas S. | Senior Engineering Lead | Team |
Dave Mullins | Software Engineer | Team |
Henry Tran | Senior Software Engineer | Team |
Ignacio Ojanguren | Senior Software Engineer | Team |
John Careaga | Staff Engineer | Team |
Carley Palm | Principal Customer Success Manager | Team |
5 more people are available in the full profile.
Complete people profiles for Privy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Privy
Privy has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Emotive and SendLane.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Cloud-based platform offering marketing suite to enterprises | sendlane.com | San Diego, United States | 2013 | Feb 2026 | •••• | |
SMS marketing solutions are provided for customer engagement and sales. | emotive.io | Los Angeles, United States | 2018 | Jul 2025 | •••• |
Complete acquisition details for Privy
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Complete history
- Exports
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Timeline of Privy
6 dated milestones of Privy across 15 years, from founding to its latest funding, stage changes and deals.
Competitors of Privy
Privy has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, Bluecore and [24]7.ai.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| bluecore.com | 2013 | New York, United States | $263.22M | 284 | Automated personalized trigger-based emails are delivered for e-commerce behavior. | |
| 247.ai | 2000 | San Jose, United States | $22M | AI-powered platforms and services for customer experience management are provided. |
![[24]7.ai logo](https://img.thecompanycheck.com/b/247_logo.webp){kind=logo}
Detailed competitors of Privy
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Privy
The website of Privy (privy.com) receives about 179K visits a month and ranks #203,565 among all websites worldwide, #5,610 in Business Services.
- Monthly visits179K
▼ 12% vs previous month
- Unique visitors84.3K
per month
- Global rank#203,565
among all websites
- Category rank#5,610
Business and Consumer Services · Business Services
- Bounce rate44%
- Pages per visit2.7
- Average visit1 min 18 sec
- DevicesDesktop 49% · Mobile 51%
Websites whose visitors overlap most with Privy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thanxmedia.com | 100% | View details | |||
| salsify.com | 95% | 833.3K | #46,859 | View details | |
| omnisend.com | 95% | 1M | #35,862 | View details | |
| sellersnap.io | 95% | #551,968 | View details | ||
| maropost.com | 95% | 98.9K | #375,420 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for Privy
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Privy (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Privy
Complete news archive for Privy
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- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about Privy
Privy was founded in 2011.
Privy is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Privy is a funded company, having raised a total of $9.98M across 7 funding rounds to date. The company's 1st funding round was a Seed of $157.5K, raised on Sep 2011.
Privy is established as a comprehensive platform for email and SMS marketing, primarily serving eCommerce businesses. Tools for list growth, campaign creation, and marketing automation are provided to enhance customer engagement. Solutions are tailored for Shopify stores and other eCommerce platforms, focusing on turning visitors into loyal customers. Real-time reporting and precision targeting are utilized to optimize sales strategies across various sectors.
Privy offers Email & SMS Marketing Platform, List Growth Tools, and Marketing Automation.
Privy has 15 investors. Key investors include HubSpot, Attentive Mobile, Atlas Venture, Samuel Clemens, and Tuhaye Venture Partners.
Privy operates through Privy Operations, Llc.
Yes. Privy was acquired by Attentive in June 2021.
The website of Privy receives about 179 thousand visits a month and ranks #203,565 among all websites worldwide.