About Emotive
Emotive is a company based in Los Angeles (United States) founded in 2018 by Brian Zatulove and Zachary Wise was acquired by Privy in July 2025. It operates as a SaaS (Software-as-a-Service) and Managed Services. Emotive has raised $73.9 million across 3 funding rounds from investors including Privy, CRV and Mucker. The company has 35 employees as of December 31, 2023. Emotive has completed 1 acquisition, including Bloom Digital Agency. Emotive offers products and services including SMS Marketing, CartAI™, TextPros™, and Attribution. Emotive operates in a competitive market with competitors including Klaviyo, Gupshup, LivePerson, Elastic Path Software and CommerceIQ, among others.
- Headquarter Los Angeles, United States
- Employees 35 as on 31 Dec, 2023
- Founders Brian Zatulove, Zachary Wise
-
Sectors
TechnologyRetail
-
Email
Locked
-
Phone
Locked
-
Website
Locked
-
Social
Locked
- Legal Name 317 Labs, Inc
-
Annual Revenue
Not available
-
Net Profit
Not available
-
EBITDA
Not available
-
Total Equity Funding
$73.9 M (USD)
in 3 rounds
-
Latest Funding Round
$67.16 M (USD), Series B
Mar 02, 2022
-
Investors
Privy
& 5 more
-
Employee Count
35
as on Dec 31, 2023
- Investments & Acquisitions
-
Acquired by
Privy
(Jul 09, 2025)
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Emotive
Emotive offers a comprehensive portfolio of products and services, including SMS Marketing, CartAI™, TextPros™, and Attribution.
SMS marketing solutions are provided for ecommerce brands.
Cart recovery tool is offered for increased revenue.
Dedicated SMS marketing team is included for free.
Purchase tracking tool is provided for marketing insights.
People of Emotive
Unlock access to complete
Funding Insights of Emotive
Emotive has successfully raised a total of $73.9M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $67.16 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Emotive
Emotive has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Privy, CRV and Mucker.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
CRV is recognized as a venture capital firm investing in technology startups.
|
Locked | Locked | Locked | |
|
Accelerator and venture capital firm
|
Locked | Locked | Locked | |
|
Global investments are made in product-led growth companies.
|
Locked | Locked | Locked |
Investor details for Emotive
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Emotive
Emotive has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bloom Digital Agency.
Investment portfolio details for Emotive
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Digital marketing services are provided for eCommerce growth.
|
Locked | Locked | 2020 | Locked |
Complete acquisition details for Emotive
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - Emotive
Detailed financials for Emotive
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Emotive Comparisons
Peer comparison for Emotive
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of Emotive
Emotive operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Gupshup, LivePerson, Elastic Path Software and CommerceIQ, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| Locked | Locked | Locked |
SaaS email marketing solutions are offered to e-commerce businesses.
|
|
| Locked | Locked | Locked |
Tools for customer engagement across multiple channels are provided.
|
|
| Locked | Locked | Locked |
Conversational AI platform is provided for digital customer experiences.
|
|
| Locked | Locked | Locked |
API-based enterprise commerce and content management platform is delivered.
|
|
| Locked | Locked | Locked |
AI platform for retail ecommerce management and optimization is provided.
|
|
| Locked | Locked | Locked |
Marketing solutions for e-commerce businesses are provided by Bango.
|
Detailed competitors of Emotive
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Emotive
Complete news archive for Emotive
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Emotive
Emotive was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Emotive is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Brian Zatulove is the current CEO of Emotive. They have also founded this company.
Emotive is a funded company, having raised a total of $73.9M across 3 funding rounds to date.
As of Dec 31, 2023, the latest employee count at Emotive is 35.
SMS marketing solutions are offered by Emotive to ecommerce brands seeking higher conversion rates. Services are focused on personalized text messaging, cart recovery through CartAI, and detailed attribution analytics. A dedicated team of SMS experts is provided via TextPros at no additional cost. Integration with various ecommerce platforms and marketing tools is supported to enhance segmentation and revenue tracking. The company targets online retailers aiming to optimize customer engagement and sales through conversational marketing strategies.
Emotive's top competitors include Klaviyo, CommerceIQ and Yotpo.
Emotive offers SMS Marketing, CartAI™, TextPros™, and Attribution.
Emotive has made 1 acquisition, including Bloom Digital Agency.
Emotive has 6 investors. Key investors include Privy, CRV, Mucker, Stripes, and Vulcan Capital.