About Emotive
Emotive is a company based in Los Angeles (United States) founded in 2018 by Brian Zatulove and Zachary Wise was acquired by Privy in July 2025. It operates as a SaaS (Software-as-a-Service), and Managed Services. Emotive has raised $73.9 million across 3 funding rounds from investors including Privy, CRV and Mucker. The company has 35 employees as of December 31, 2023. Emotive has completed 1 acquisition, including Bloom Digital Agency. Emotive offers products and services including SMS Marketing, CartAI™, TextPros™, and Attribution. Emotive operates in a competitive market with competitors including Klaviyo, Gupshup, LivePerson, Elastic Path Software and CommerceIQ, among others.
- Headquarter Los Angeles, United States
- Employees 35 as on 31 Dec, 2023
- Founders Brian Zatulove, Zachary Wise
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Sectors
TechnologyRetail
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Email
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Phone
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Website
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Social
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- Legal Name 317 Labs, Inc
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Products & Services of Emotive
Emotive offers a comprehensive portfolio of products and services, including SMS Marketing, CartAI™, TextPros™, and Attribution. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
SMS marketing solutions are provided for ecommerce brands.
Cart recovery tool is offered for increased revenue.
Dedicated SMS marketing team is included for free.
Purchase tracking tool is provided for marketing insights.
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Funding Insights of Emotive
Emotive has successfully raised a total of $73.9M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $67.16 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $67.2M
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First Round
First Round
(31 Oct 2019)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Mar, 2022 | Amount | Series B - Emotive | Valuation | CRV | |
| Jun, 2020 | Amount | Series A - Emotive | Valuation |
investors |
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| Oct, 2019 | Amount | Seed - Emotive | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Emotive
Emotive has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Privy, CRV and Mucker. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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CRV is recognized as a venture capital firm investing in technology startups.
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Accelerator and venture capital firm
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Global investments are made in product-led growth companies.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Emotive
Emotive has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bloom Digital Agency. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Digital marketing services are provided for eCommerce growth.
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Emotive
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Emotive Comparisons
Competitors of Emotive
Emotive operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Gupshup, LivePerson, Elastic Path Software and CommerceIQ, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
SaaS email marketing solutions are offered to e-commerce businesses.
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| domain | founded_year | HQ Location |
Tools for customer engagement across multiple channels are provided.
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| domain | founded_year | HQ Location |
Conversational AI platform is provided for digital customer experiences.
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API-based enterprise commerce and content management platform is delivered.
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| domain | founded_year | HQ Location |
AI platform for retail ecommerce management and optimization is provided.
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Marketing solutions for e-commerce businesses are provided by Bango.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Emotive
Frequently Asked Questions about Emotive
When was Emotive founded?
Emotive was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Where is Emotive located?
Emotive is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Who is the current CEO of Emotive?
Brian Zatulove is the current CEO of Emotive. They have also founded this company.
Is Emotive a funded company?
Emotive is a funded company, having raised a total of $73.9M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.19M, raised on Oct 31, 2019.
How many employees does Emotive have?
As of Dec 31, 2023, the latest employee count at Emotive is 35.
What does Emotive do?
SMS marketing solutions are offered by Emotive to ecommerce brands seeking higher conversion rates. Services are focused on personalized text messaging, cart recovery through CartAI, and detailed attribution analytics. A dedicated team of SMS experts is provided via TextPros at no additional cost. Integration with various ecommerce platforms and marketing tools is supported to enhance segmentation and revenue tracking. The company targets online retailers aiming to optimize customer engagement and sales through conversational marketing strategies.
Who are the top competitors of Emotive?
Emotive's top competitors include Klaviyo, CommerceIQ and Yotpo.
What products or services does Emotive offer?
Emotive offers SMS Marketing, CartAI™, TextPros™, and Attribution.
How many acquisitions has Emotive made?
Emotive has made 1 acquisition, including Bloom Digital Agency.
Who are Emotive's investors?
Emotive has 6 investors. Key investors include Privy, CRV, Mucker, Stripes, and Vulcan Capital.