About Emotive
Emotive is a Technology company based in Los Angeles (United States) founded in 2018 by Brian Zatulove and Zachary Wise, and was acquired by Privy in July 2025. It operates as a SMS marketing solutions are provided for customer engagement and sales. It operates on a SaaS (Software-as-a-Service) and Managed Services model in Technology and Retail sectors. Emotive has raised $73.9 million across 3 funding rounds from investors including Privy, CRV and Mucker. The company has 35 employees. Emotive has completed 1 acquisition, including Bloom Digital Agency. Its chief executive is Brian Zatulove. Its website emotive.io draws about 21 thousand monthly visits. Emotive offers products and services including SMS Marketing, CartAIâ„¢, TextProsâ„¢, and Attribution. Its focus areas include Software and Marketing Technology. Its legal entity is 317 Labs, Inc. Its competitors include Klaviyo, Gupshup, LivePerson, Elastic Path Software and CommerceIQ and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
SMS marketing solutions are offered by Emotive to ecommerce brands seeking higher conversion rates. Services are focused on personalized text messaging, cart recovery through CartAI, and detailed attribution analytics. A dedicated team of SMS experts is provided via TextPros at no additional cost. Integration with various ecommerce platforms and marketing tools is supported to enhance segmentation and revenue tracking. The company targets online retailers aiming to optimize customer engagement and sales through conversational marketing strategies.
- Headquarters Los Angeles, United States
- Employees 35
- Founders Brian Zatulove, Zachary Wise
- Stage Acquired
- SectorsTechnologyRetail
- Email••••••••
- Website emotive.io
- Social LinkedIn X
- Acquired by Privy (Jul 2025)
- Legal Name 317 Labs, Inc
Products & Services of Emotive
Emotive offers a comprehensive portfolio of products and services, including SMS Marketing, CartAI™, TextPros™, and Attribution.
SMS marketing solutions are provided for ecommerce brands.
Cart recovery tool is offered for increased revenue.
Dedicated SMS marketing team is included for free.
Purchase tracking tool is provided for marketing insights.
Funding Insights of Emotive
Emotive has successfully raised a total of $73.9M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $67.16 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $73.9M
- Total Rounds 3
- Last Round Series B — $67.16M
- First Round $2.19M
(Oct 2019)
- Investors Count 5
All 3 funding rounds of Emotive with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
6 investors in total: 6 institutional.
Investors in Emotive
Emotive has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Privy, CRV and Mucker.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
CRV is recognized as a venture capital firm investing in technology startups. | – | crv.com | Palo Alto, United States | |
Accelerator and venture capital firm | – | mucker.com | Santa Monica, United States | |
Global investments are made in product-led growth companies. | – | stripes.co | New York, United States | |
Private equity investments are backed by a single-family office firm. | – | capital.vulcan.com | Seattle, United States | |
Early-stage investments are provided to technical teams by TenOneTen Ventures. | – | tenoneten.com | Los Angeles, United States | |
Lead email acquisition is enabled via website widgets and popups. | 2011 | privy.com | Boston, United States |
Investor details for Emotive
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People of Emotive
28 people are tracked at Emotive (5 in leadership, 23 in team); the tracked headcount is 35.
| Name | Role | Group |
|---|---|---|
Brian Zatulove | Co-Founder & CEO | Leadership |
Zachary Wise | Co-Founder | Leadership |
Matt Cooley | President & COO | Leadership |
Benjamin Roy | Director Of Customer Success | Leadership |
Louis J. Kowalski | Director Of Performance Marketing | Leadership |
Heather Burghgraef | Account Executive | Team |
Olivia Harper | Key Accounts | Business Development Representative | Team |
Annette Black | Campaign Strategist | Team |
Sam Brooks | Business Development Manager | Team |
Sadie Robinson | Inbound Sales Development Representative | Team |
Tanya Nguyen | Senior Business Development Representative | Team |
Ralph Edwards | Campaign Strategist | Team |
Jenny Wilson | Campaign Strategist | Team |
Robert Fox | Copywriter | Team |
Dajuan Fletcher | Client Services Manager | Team |
Johairah Alawi | Customer Service Specialist | Team |
KC Niñal | SaaS Product Onboarding | Team |
Rachel Giberson | Sales Manager | Team |
Alex Simmons | Business Development Manager | Team |
Chris King | Marketing Development Representative | Team |
8 more people are available in the full profile.
Complete people profiles for Emotive
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Investments & Acquisitions by Emotive
Emotive has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bloom Digital Agency.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Digital marketing services are provided for eCommerce growth. | bloomdigital.agency | Columbus, United States | 2020 | May 2023 | •••• |
Complete acquisition details for Emotive
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Timeline of Emotive
5 dated milestones of Emotive across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Emotive is founded.
- Funding First funding round of $2.2M.
- Funding Latest funding round, Series B, of $67.2M.
- Acquisition Acquires Bloom Digital Agency.
- Exit Acquired by Privy.
Competitors of Emotive
Emotive has 9 listed competitors in our database, 7 of them funded. They include Klaviyo, Gupshup, LivePerson, Elastic Path Software and CommerceIQ, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| gupshup.io | 2004 | San Francisco, United States | $544.34M | 935 | Tools for customer engagement across multiple channels are provided. | |
| liveperson.com | 1995 | New York, United States | – | 809 | Conversational AI platform is provided for digital customer experiences. | |
| elasticpath.com | 2000 | Vancouver, Canada | $152.68M | 49 | API-based enterprise commerce and content management platform is delivered. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| bango.com | 1999 | Cambridge, United Kingdom | – | 274 | Marketing solutions for e-commerce businesses are provided by Bango. | |
| yotpo.com | 2011 | New York, United States | $436M | – | Cloud-based marketing platform for e-tailers | |
| joindrift.com | 2015 | Seattle, United States | $7M | 3 | Solutions for energy trading and tracking are provided by Drift. | |
| leaddesk.com | 2010 | Helsinki, Finland | $6.22M | 3 | Outbound calling software is offered by LeadDesk for sales automation. |
Detailed competitors of Emotive
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Emotive
The website of Emotive (emotive.io) receives about 21.4K visits a month.
- Monthly visits21.4K
▲ 31.3% vs previous month
Websites whose visitors overlap most with Emotive. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| extu.com | 100% | 680.7K | #1,924,652 | View details | |
| marketing360.com | 100% | 80.1K | #415,110 | View details | |
| seguno.com | 100% | 35.2K | #850,817 | View details | |
| privy.com | 100% | 179K | #203,565 | View details | |
| yotpo.com | 100% | 3.3M | #15,948 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 37 similar websites and full traffic analytics for Emotive
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 37 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Chatbots
10 companies that operate in the same segment as Emotive (Chatbots), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Cloud-based business process management suite solutions are delivered. | 2010 | San Mateo, California, United States | USD 400.05 M | USD 838.81 M | 4,500 | |
AI-based conversational solutions are provided for user interactions and learning. | 2021 | Menlo Park, California, United States | USD 193 M | – | 325 | |
Cloud-based unified communication solutions including voice and video are provided. | 2011 | San Ramon, California, United States | USD 475.91 M | USD 4.12 M | 1,511 | |
Cloud and AI-based chatbots for personal finance management are offered. | 2015 | London, England, United Kingdom | USD 175.49 M | – | – | |
Provider of AI and cloud based contact center suite solutions | 2001 | San Ramon, California, United States | USD 84.1 M | USD 1.15 B | 3,070 | |
Provider of customer communications management platform | 2008 | Stockholm, Sweden | USD 12 M | USD 2.94 B | 4,080 | |
Conversational AI platform is provided for digital customer experiences. | 1995 | New York, New York, United States | – | USD 312.47 M | 928 | |
Cloud based platform for employee communication | 2016 | Mountain View, California, United States | USD 315 M | USD 2.49 M | 643 | |
AI-powered conversation intelligence and automation are provided for contact centers. | 2017 | Redwood City, California, United States | USD 213.35 M | USD 10.89 M | 145 |
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Related news about Emotive
Complete news archive for Emotive
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Frequently Asked Questions about Emotive
Emotive was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Emotive is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Brian Zatulove is the current CEO of Emotive. They have also founded this company.
Emotive is a funded company, having raised a total of $73.9M across 3 funding rounds to date. The company's 1st funding round was a Seed of $2.19M, raised on Oct 2019.
Emotive has 35 employees.
SMS marketing solutions are offered by Emotive to ecommerce brands seeking higher conversion rates. Services are focused on personalized text messaging, cart recovery through CartAI, and detailed attribution analytics. A dedicated team of SMS experts is provided via TextPros at no additional cost. Integration with various ecommerce platforms and marketing tools is supported to enhance segmentation and revenue tracking. The company targets online retailers aiming to optimize customer engagement and sales through conversational marketing strategies.
Emotive's top competitors include Klaviyo, CommerceIQ and Yotpo.
Emotive offers SMS Marketing, CartAIâ„¢, TextProsâ„¢, and Attribution.
Emotive has made 1 acquisition, including Bloom Digital Agency.
Emotive has 6 investors. Key investors include Privy, CRV, Mucker, Stripes, and Vulcan Capital.
Emotive operates through 317 Labs, Inc.
Yes. Emotive was acquired by Privy in July 2025.