About ShotTracker
ShotTracker is a company based in Merriam (United States) founded in 2013. ShotTracker has raised $29.79 million across 8 funding rounds from investors including Verizon, Hearst and Evertz. ShotTracker offers products and services including Scout, Pulse, Helix, and Hype. ShotTracker operates in a competitive market with competitors including Withings, Fitbit, Whoop, iHealth Labs and Garmin International, among others.
- Headquarter Merriam, United States
- SectorsConsumerTechnology Healthcare Media & Entertainment
- Email••••••••
- Website shottracker.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$29.79M (USD)
in 8 rounds
- Latest Funding Round$2M (USD), Series B
Mar 2021
- InvestorsVerizon
& 15 more
Products & Services of ShotTracker
ShotTracker offers a comprehensive portfolio of products and services, including Scout, Pulse, Helix, and Hype.
AI tool for talent scouting and player analysis.
On-bench system for real-time game decisions.
Sensor-based platform for practice and game analytics.
Tools for dynamic fan experiences and content.
Funding Insights of ShotTracker
ShotTracker has successfully raised a total of $29.79M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $2 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $29.79M
- Total Rounds 8
- Last Round Series B — $2M
- First Round $635,000
(Feb 2014)
- Investors Count 16
All 8 funding rounds of ShotTracker with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $2M | Series B | – | Hearst | – |
| Jan 2021 | $11M | Series B | – | Evertz, Verizon | – |
| May 2018 | $10.4M | Series A | – | ward.ventures | |
| Jun 2017 | – | Seed | – | KCRise Fund | – |
| Oct 2016 | $5M | Seed | – | Greycroft, Service Provider Capital | – |
| May 2015 | – | Seed | – | Singularity Investments | – |
| May 2014 | $750,000 | Seed | – | – | – |
| Feb 2014 | $635,000 | Seed | – | – | – |
16 investors in total: 13 institutional and 3 angel.
Investors in ShotTracker
ShotTracker has secured backing from 16 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Verizon, Hearst and Evertz.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | ward.ventures | - | |
Multiple sectors are targeted for venture capital investments by Greycroft. | – | greycroft.com | New York, United States | |
Stage-agnostic investments are made in sports, technology, and entertainment sectors. | – | elysianpark.ventures | Los Angeles, United States | |
- | – | kcrisefund.com | - | |
Angel investments are made in Cloud, SaaS, and manufacturing sectors. | 2012 | irishangels.com | Chicago, United States | |
Venture capital firm investing in sports tech sector | – | seventysixcapital.com | Philadelphia, United States | |
Early-stage tech investments are made in US-based companies. | – | serviceprovidercapital.com | Golden, United States | |
Private equity investments in faith-driven public companies are managed. | – | sovereignscapital.com | Raleigh, United States | |
Emerging technologies are connected to startups and corporations for investments. | – | ventures.rga.com | New York, United States | |
Early & Growth stage tech-focused VC Firm investing in geographies such as Africa | – | singularityinvest.com | Lagos, Nigeria |
Investor details for ShotTracker
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of ShotTracker
4 people are tracked at ShotTracker (2 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Bill Moses | CEO | Leadership |
Pame Nickelsen | Director of People, Culture, and Corporate Communications | Leadership |
Andrew Wright | Team Success Manager | Team |
Kevin Heubel | Client Support Manager | Team |
Complete people profiles for ShotTracker
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of ShotTracker
3 dated milestones of ShotTracker across 8 years, from founding to its latest funding, stage changes and deals.
- Founded ShotTracker is founded.
- Funding First funding round of $635K.
- Funding Latest funding round, Series B, of $2.0M.
Competitors of ShotTracker
ShotTracker operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Withings, Fitbit, Whoop, iHealth Labs and Garmin International, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| withings.com | 2008 | Moulineaux, France | $93.83M | 39 | Connected devices for health, sleep, and activity monitoring are developed. | |
| fitbit.com | 2007 | San Francisco, United States | $65.05M | 1,134 | Smartwatches and fitness trackers are provided for activity monitoring. | |
| whoop.com | 2012 | Boston, United States | $405.69M | 453 | Provider of a smart wearable device for physical activities monitoring | |
| ihealthlabs.com | 2010 | Mountain View, United States | $25M | 104 | Personal healthcare devices for vital monitoring are designed and produced. | |
| garmin.com | 1989 | Olathe, United States | – | 19,900 | Smart fitness trackers and watches are developed for performance monitoring. | |
| liveathos.com | 2012 | Redwood, United States | $51.2M | 33 | Wearable technology is integrated into smart workout clothing by Athos. | |
| stupaanalytics.com | 2019 | Gurugram, India | $8.39M | 69 | Platform offering sports data analysis | |
| goqii.com | 2014 | Redwood, United States | $109.68M | – | Provider of a wearable wristband integrated with personalized coaching | |
| matrixindustries.com | 2011 | Menlo Park, United States | $59.31M | 8 | Smartwatches powered by body heat are developed using thermoelectric technology. |
Detailed competitors of ShotTracker
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of ShotTracker
The website of ShotTracker (shottracker.com) receives about 7.7K visits a month.
- Monthly visits7.7K
▲ 48.8% vs previous month
Websites whose visitors overlap most with ShotTracker. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
82games.com | 82games.com | 100% | – | #1,309,138 | – |
recleague.net | recleague.net | 91% | – | #242,027 | – |
kinexon-sports.com | kinexon-sports.com | 81% | – | #1,499,318 | – |
nbastuffer.com | nbastuffer.com | 81% | – | #437,266 | – |
| sensoriafitness.com | 60% | 3.2K | #4,864,963 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for ShotTracker
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Shottracker
Complete news archive for ShotTracker
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to ShotTracker
10 companies that operate in the same segment as ShotTracker (Sports & Outdoor Goods), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online marketplace offering multi-category products from independent designers | 2005 | Dublin, Ireland | USD 97.95 M | USD 2.81 B | 2,420 | |
Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA. | 1948 | Boston, Massachusetts, United States | – | USD 8.58 B | 19,600 | |
Manufactures and sells golf accessories | 1982 | Carlsbad, California, United States | – | USD 1.59 B | 33,319 | |
Golf equipment and apparel are manufactured and distributed. | 1910 | Fairhaven, Massachusetts, United States | USD 42.75 M | USD 2.56 B | 7,300 | |
Retailer of sporting goods and apparel | 1982 | Shirebrook, England, United Kingdom | – | – | – | |
Electric bicycles with integrated technology are manufactured by VanMoof. | 2009 | Amsterdam, Netherlands | USD 186.25 M | – | – | |
Pressure sensing insoles and wearable modules for skiers are developed. | 2013 | London, England, United Kingdom | USD 20.84 M | – | 30 | |
Tech-driven football helmets are provided for concussion management. | 2013 | Seattle, Washington, United States | USD 98.01 M | – | – | |
Suspension training systems and strength equipment are developed. | 2005 | San Francisco, California, United States | USD 909.12 K | – | – | |
Skiing products and accessories are provided by an internet-first brand. | 2006 | Le Chable, Valais, Switzerland | USD 17.86 M | – | – |
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Frequently Asked Questions about ShotTracker
ShotTracker was founded in 2013 and raised its 1st funding round 1 year after it was founded.
ShotTracker is headquartered in Merriam, United States. It is registered at Merriam, Kansas, United States.
Bill Moses is the current CEO of ShotTracker.
ShotTracker is a funded company, having raised a total of $29.79M across 8 funding rounds to date. The company's 1st funding round was a Seed of $635K, raised on Feb 2014.
ShotTracker was founded in 2013 in Merriam, United States, as a provider of wearable technology focused on basketball analytics. Shot attempts, makes, and misses are automatically tracked through a system including wrist sensors, net sensors, and a compatible application for Bluetooth-enabled iOS and select Android devices. Real-time shooting statistics are delivered to players, supporting performance monitoring in the sports technology sector.
ShotTracker offers Scout, Pulse, Helix, and Hype.
ShotTracker has 16 investors. Key investors include Verizon, Hearst, Evertz, IrishAngels, and ward.ventures.