Whoop

Boston, United States Founded: 2012 • Age: 14 yrs
Provider of a smart wearable device for physical activities monitoring
Annual revenue - Latest available
Total funding $980.7M 11 rounds
Employees 453 Tracked headcount
Investors 51 Known backers
Products 2 Services tracked
Competitors 9 Brand Intelligence

About Whoop

Whoop is a company based in Boston (United States) founded in 2012 by Aurelian Nicolae and Will Ahmed. Whoop has raised $980.69 million across 11 funding rounds from investors including Infosys, SVB and GP Bullhound. The company has 453 employees as of December 31, 2022. Whoop has completed 1 acquisition, including Train with Push. Whoop offers products and services including WHOOP Sensor and WHOOP App. Whoop operates in a competitive market with competitors including Fitbit, iHealth Labs, Garmin International, Misfit Wearables and Matrix Industries, among others.

  • Headquarter Boston, United States
  • Employees 453 as on 31 Dec, 2022
  • Founders Aurelian Nicolae, Will Ahmed
  • Stage Unicorn
  • Sectors
    Healthcare
    Technology Retail Media & Entertainment
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Technology → Extended, Virtual & Augmented Reality Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Media & Entertainment → Sports, Events & Attractions Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $980.69 M (USD)

    in 11 rounds

  • Latest Funding Round
    $575 M (USD), Series G

    Mar 31, 2026

  • Investors
    Infosys

    & 50 more

  • Employee Count
    453

    as on Dec 31, 2022

  • Investments & Acquisitions
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Products & Services of Whoop

Whoop offers a comprehensive portfolio of products and services, including WHOOP Sensor and WHOOP App.

Product name locked
Category locked
Primary

Tracks sleep, strain, and recovery metrics for health optimization.

Product name locked
Category locked
Locked

Provides personalized coaching and data insights for performance improvement.

People of Whoop

Headcount 500-1000
Employee Profiles 164
Employee Profiles
People
Rhea Malhotra
Senior Product Manager, Women's Health
People
Chase McCann
Content Manager
People
Lily Sneesby
Digital Media Specialist
People
Melisa Millman
Vp, Office Experience And Facilities

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Funding Insights of Whoop

Whoop has successfully raised a total of $980.69M across 11 strategic funding rounds. The most recent funding activity was a Series G round of $575 million completed in March 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Whoop

Whoop has secured backing from 51 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Infosys, SVB and GP Bullhound.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital investments in technology and startups.
Locked Locked Locked
Investments in consumer brands are made through VC and PE.
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Thursday Group is engaged in venture capital and private equity investments.
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Investor details for Whoop

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  • Investor domains
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Investments & Acquisitions by Whoop

Whoop has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Train with Push.

Investments
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Investment portfolio details for Whoop

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Athlete performance is analyzed via a specialized armband device.
Locked Locked 2013 Locked
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Complete acquisition details for Whoop

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  • Domains and locations

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Financial Statements - Whoop

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Detailed financials for Whoop

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Whoop Comparisons

Whoop Primary company
Description
Provider of a smart wearable device for physical activities ...
Location
Boston, United States
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
453
As of 2022
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Peer comparison for Whoop

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  • Headcount comparison
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Competitors of Whoop

Whoop operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Fitbit, iHealth Labs, Garmin International, Misfit Wearables and Matrix Industries, among others.

Company Name Domain Founded year HQ Location Description
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Smartwatches and fitness trackers are provided for activity monitoring.
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Personal healthcare devices for vital monitoring are designed and produced.
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Smart fitness trackers and watches are developed for performance monitoring.
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Wearable devices such as smartwatches and fitness trackers are provided.
Locked Locked Locked
Smartwatches powered by body heat are developed using thermoelectric technology.
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Detailed competitors of Whoop

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  • Domains and locations
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Latest news on Whoop

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Complete news archive for Whoop

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Whoop

Whoop was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Whoop is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.

Will Ahmed is the current CEO of Whoop. They have also founded this company.

Whoop is a funded company, having raised a total of $980.69M across 11 funding rounds to date.

As of Dec 31, 2022, the latest employee count at Whoop is 453.

Founded in 2012 in Boston, United States, Whoop operates in the wearable technology sector focused on fitness and health monitoring. A strap-based device is offered that tracks heart rate, heart rate variability, workout strain, sleep patterns, and recovery metrics. Data is analyzed through a companion smartphone app, enabling athletes, coaches, and trainers to assess training balance, minimize injury risks, and forecast performance outcomes.

Whoop's top competitors include Fitbit, Matrix Industries and Goqii.

Whoop offers WHOOP Sensor and WHOOP App.

Whoop has made 1 acquisition, including Train with Push.

Whoop has 51 investors. Key investors include Infosys, SVB, GP Bullhound, Atlas Venture, and SoftBank Vision Fund.

The valuation of Whoop is $3.6B as of Aug 2021.

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