About Whoop
Whoop is a Healthcare company based in Boston (United States) founded in 2012 by Aurelian Nicolae and Will Ahmed. Provider of a smart wearable device for physical activities monitoring. It operates in the Healthcare, Technology, and Retail sectors. Whoop has raised $979.39 million across 11 funding rounds from investors including Infosys, Abbott and SVB. The company has 1,664 employees. Whoop has completed 1 acquisition, including Train with Push. Whoop was last valued at $7.4 billion in September 2026. Its chief executive, as recorded, is Will Ahmed. Its website whoop.com draws about 4.7 million monthly visits. Whoop offers products and services including WHOOP Sensor and WHOOP App. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Tracking and Monitoring. Its competitors include Fitbit, iHealth Labs and Garmin International; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 2012 in Boston, United States, Whoop operates in the wearable technology sector focused on fitness and health monitoring. A strap-based device is offered that tracks heart rate, heart rate variability, workout strain, sleep patterns, and recovery metrics. Data is analyzed through a companion smartphone app, enabling athletes, coaches, and trainers to assess training balance, minimize injury risks, and forecast performance outcomes.
- Headquarters Boston, United States
- Employees 1,664
- Founders Aurelian Nicolae, Will Ahmed
- Stage Unicorn
- SectorsHealthcareTechnology Retail Media & Entertainment
- Website category Sports
- Email••••••••
- Phone•••• ••••
- Website whoop.com/us/en
- Social LinkedIn X Facebook
- Total Equity Funding$979.39M (USD)
in 11 rounds
- Latest Funding Round$575M (USD), Series G
Mar 2026
- InvestorsInfosys
& 66 more
- Employee Count1,664
- Investments & Acquisitions
Products & Services of Whoop
Whoop offers a comprehensive portfolio of products and services, including WHOOP Sensor and WHOOP App.
Tracks sleep, strain, and recovery metrics for health optimization.
Provides personalized coaching and data insights for performance improvement.
Funding Insights of Whoop
Whoop has successfully raised a total of $979.39M across 11 strategic funding rounds. The most recent funding activity was a Series G round of $575 million completed in March 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $979.39M
- Total Rounds 11
- Last Round Series G — $575M
- First Round $3.39M
(Aug 2013)
- Investors Count 67
Latest 10 of 11 funding rounds of Whoop with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2026 | $575M | Series G | – | Collab Fund | |
| Nov 2022 | Angel Round | – | – | ||
| Aug 2021 | $200M | Series F | $3.6B | SoftBank Vision Fund | |
| Oct 2020 | $100M | Series E | $1.2B | IVP | |
| Nov 2019 | Debt – Conventional | – | – | – | |
| Nov 2019 | $55M | Series D | – | Foundry | |
| Mar 2018 | $25M | Series C | – | NFLPA, Thursday Ventures | |
| Dec 2015 | $13.31M | Series B | – | Two Sigma Ventures | |
| Dec 2015 | $3M | Series B | – | Infosys | – |
| Jun 2014 | $6M | Series A | – | Accomplice, Atlas Venture | – |
| Date | Valuation | Stage |
|---|---|---|
| Aug 2021 | $3.6B | •••••••• |
| Oct 2020 | $1.2B | •••••••• |
Last known valuation $7.4B (Sep 2026). 67 investors in total: 49 institutional and 18 angel.
Investors in Whoop
Whoop has secured backing from 67 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Infosys, Abbott and SVB.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
Investments in consumer brands are made through VC and PE. | cavuconsumer.com | New York, United States | ||
Thursday Group is engaged in venture capital and private equity investments. | thursday.vc | |||
M&A and strategic advisory firm | 1994 | gpbullhound.com | London, United Kingdom | |
Seed-stage tech startups are invested in by NextView Ventures. | nextview.vc | Boston, United States | ||
Accomplice is engaged in venture capital investments for startups. | accomplice.co | Boston, United States | ||
Growth in technology companies is supported through venture capital. | ivp.com | Menlo Park, United States | ||
Early-stage investments in tech sectors are managed by the firm. | twosigmaventures.com | New York, United States | ||
Early-stage tech companies are invested in by Promus Ventures. | promusventures.com | Chicago, United States | ||
A venture capital firm based in Silicon Valley is operated. | d20cap.com | Silicon Valley, United States |
Investor details for Whoop
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People of Whoop
165 people are tracked at Whoop (52 in leadership, 113 in team); the tracked headcount is 1,664.
| Name | Role | Group |
|---|---|---|
Aurelian Nicolae | Co-Founder & Chief Hardware Engineer | Leadership |
Will Ahmed | Co-Founder & CEO | Leadership |
Raymond Ming | Director Of Sourcing | Leadership |
Melisa Millman | Vp, Office Experience And Facilities | Leadership |
Jason Lynch | Chief Administrative Officer And Chief Legal Officer | Leadership |
Elizabeth Schanne | Head Of Hardware Program Management | Leadership |
Alexi Coffey | VP Of Product | Leadership |
Lourdes Bilbao | Director Of Quality Assurance | Leadership |
Martin Oberhäuser | Head Of Design | Leadership |
Eric Gasparro | Art Director (global) | Leadership |
Nathan Giacalone | VP Of Product, Growth | Leadership |
John Sullivan | Chief Marketing Officer | Leadership |
Ed Baker | Chief Growth Officer | Leadership |
Briain Curtin | VP Global Marketing | Leadership |
Ellen Cizek | Director Of Strategic Marketing Initiatives | Leadership |
Patrick Baker | Director, Growth | Leadership |
Ally Burchill | Director Of Paid Media | Leadership |
Stephanie Walsh | Director, Office Experience & Facilities | Leadership |
Rafael Clement | Supply Chain Director | Leadership |
Marco A. Padilla | Director Of Logistics | Leadership |
145 more people are available in the full profile.
Complete people profiles for Whoop
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Investments & Acquisitions by Whoop
Whoop has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Train with Push.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Athlete performance is analyzed via a specialized armband device. | trainwithpush.com | Toronto, Canada | 2013 | Sep 2021 | •••• |
Complete acquisition details for Whoop
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Timeline of Whoop
5 dated milestones of Whoop across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Whoop is founded.
- Funding First funding round of $3.4M.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Train with Push.
- Funding Latest funding round, Series G, of $575.0M.
Competitors of Whoop
Whoop has 3 listed competitors in our database, 2 of them funded. They include Fitbit, iHealth Labs and Garmin International.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fitbit.com | 2007 | San Francisco, United States | $65.05M | 1,134 | Smartwatches and fitness trackers are provided for activity monitoring. | |
| ihealthlabs.com | 2010 | Mountain View, United States | $25M | 104 | Personal healthcare devices for vital monitoring are designed and produced. | |
| garmin.com | 1989 | Olathe, United States | 19,900 | Smart fitness trackers and watches are developed for performance monitoring. |
Detailed competitors of Whoop
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Whoop
The website of Whoop (whoop.com) receives about 4.7M visits a month and ranks #11,815 among all websites worldwide, #384 in Sports.
- Monthly visits4.7M
- Unique visitors2.2M
per month
- Global rank#11,815
among all websites
- Category rank#384
Sports · Sports
- Bounce rate24%
- Pages per visit3.5
- Average visit1 min 17 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Whoop. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| garmin.com | 100% | 40.7M | #1,005 | View details | |
| strava.com | 86% | 35.4M | #953 | View details | |
thefreshstrap.com | thefreshstrap.com | 79% | #1,284,139 | – | |
dcrainmaker.com | dcrainmaker.com | 79% | #76,572 | – | |
| on.com | 79% | 10.9M | #3,208 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Whoop
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- Audience overlap
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Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as Whoop (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Whoop
Complete news archive for Whoop
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Frequently Asked Questions about Whoop
Whoop was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Whoop is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Will Ahmed is the CEO of Whoop, as recorded in our data. They have also founded this company.
Whoop is a funded company, having raised a total of $979.39M across 11 funding rounds to date. The company's 1st funding round was a Series A of $6M, raised on Aug 2013.
Whoop has 1,664 employees.
Founded in 2012 in Boston, United States, Whoop operates in the wearable technology sector focused on fitness and health monitoring. A strap-based device is offered that tracks heart rate, heart rate variability, workout strain, sleep patterns, and recovery metrics. Data is analyzed through a companion smartphone app, enabling athletes, coaches, and trainers to assess training balance, minimize injury risks, and forecast performance outcomes.
Whoop's top competitors include Fitbit, iHealth Labs and Garmin International.
Whoop offers WHOOP Sensor and WHOOP App.
Whoop has made 1 acquisition, including Train with Push.
Whoop has 67 investors. Key investors include Infosys, Abbott, SVB, Mayo Clinic, and Mubadala.
The valuation of Whoop is $7.4B as of Sep 2026.
The website of Whoop receives about 4.7 million visits a month and ranks #11,815 among all websites worldwide.