Simba Sleep

London, United Kingdom Founded: 2015 • Age: 11 yrs Minicorn
Recycled mattresses and bedding are provided by an internet-first brand.

About Simba Sleep

Simba Sleep is a Consumer company based in London (United Kingdom) founded in 2015. It operates as a recycled mattresses and bedding are provided by an internet-first brand. Simba Sleep has raised $225.64 million across 10 funding rounds from investors including Janus Henderson Investors, Cartesian Capital Group and Lombard Odier. Simba Sleep was last valued at $300.5 million in January 2020. Its website simbasleep.com draws about 850 thousand monthly visits. Its focus areas include Retail, Home Improvements, B2C Commerce and Mattress. Its legal entity is SIMBA SLEEP LIMITED.

Company details

Simba was founded in 2015 and is based in London, United Kingdom. Operations focus on the sustainable furniture sector, where an online-first model is used to distribute products. Mattresses, pillows, beds, and bedding are manufactured from refurbished or recycled materials. Emphasis is placed on recyclable components to support environmental practices in the home goods industry.

  • Headquarters London, United Kingdom
  • Stage Minicorn
  • Sectors
    Consumer
  • Website category Home and Garden · Furniture
  • Website simbasleep.com
  • Social LinkedIn X Facebook Instagram YouTube
  • Legal Name Simba Sleep Limited
  • Date of Incorporation 27 Jul, 2015
  • Jurisdiction BRISTOL, UNITED KINGDOM
Operational Areas
Key Metrics
  • Total Equity Funding
    $225.64M (USD)

    in 10 rounds

  • Latest Funding Round
    $24M (USD), Series B

    Jan 2020

  • Investors

Apps and channels of Simba Sleep

its YouTube channel Simba Sleep has 4.02K subscribers and 25 videos.

Simba Sleep
YouTube 4.02K subscribers 25 videos Autos & Vehicles
Open channel

Videos from Simba Sleep

The most watched videos on Simba Sleep's YouTube channel, Simba Sleep (4.02K subscribers). Click a video to play it here.

The Simba Hybrid® Mattress - For Grown Ups
41.6M views
SIMBA - Engineered for Sleep
3.9M views
The Simba Hybrid® Difference
2.4M views
Fidgety partner driving you mad?
1.4M views

More on Simba Sleep.

Funding Insights of Simba Sleep

Simba Sleep has successfully raised a total of $225.64M across 10 strategic funding rounds. The most recent funding activity was a Series B round of $24 million completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $225.64M
  • Total Rounds 10
  • Last Round Series B — $24M
  • Investors Count 15

All 10 funding rounds of Simba Sleep with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jan 2020$24MSeries B$300.5MCartesian Capital Group
–
Oct 2019$105.8MSeries B$284.13M–
–
Mar 2019$6.6MSeries B––
–
Dec 2017$53.52MSeries B–Atami Capital
Jul 2017$2.36MSeries B––
–
Jun 2017$14.55MSeries B––
–
Feb 2017$11.23MSeries B–Numis, Janus Henderson Investors
Oct 2016$6.14MSeries A–The Garage Soho
Apr 2016$1.44MSeed–JamJar Investments
Jun 2015–Seed––
–
Valuation history
DateValuationStage
Jan 2020$300.5M••••••••
Oct 2019$284.13M••••••••

Last known valuation $300.5M (Jan 2020). 15 investors in total: 8 institutional and 7 angel.

Investors in Simba Sleep

Simba Sleep has secured backing from 15 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Janus Henderson Investors, Cartesian Capital Group and Lombard Odier.

All
Venture Fund
Institutional
Angel
InvestorDescriptionFounded YearDomainLocation
Private equity investments are managed globally by the firm.
2006cartesiangroup.comNew York, United States
PE firm investing in the UK, Germany, and the US
–atamicapital.co.ukLondon, United Kingdom
Multiple sectors are targeted for venture capital investments.
1934janushenderson.comLondon, United Kingdom
Early-stage tech and life science investments are made in Europe.
–sparkventuremanagement.comLondon, United Kingdom
Early stage investments are offered by Garage Soho.
–thegaragesoho.londonLondon, United Kingdom
Early-stage tech startups are funded by this venture capital firm.
–jamjarinvestments.comLondon, United Kingdom
Provider of wealth management services
1796lombardodier.comGeneva, Switzerland
Investment banking services are provided by Deutsche Numis.
–numis.comLondon, United Kingdom

Nigel Wray

-
–unknown_d3197f5e20d649a8a-

Rishi Passi

Angel investor, ex-CEO of OnMobile, focused on tech startups
–unknown_4522aa199e854a248-
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Investor details for Simba Sleep

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Simba Sleep

33 people are tracked at Simba Sleep (14 in leadership, 19 in team).

NameRoleGroup
Julian Heritage
Head of ITLeadership
Michaela Pearson CMILT
Head Of Operations & LogisticsLeadership
Keri Blunden
Head Of Wholesale And Contract SalesLeadership
Dan Corrigan
Customer, I.T. & Supply Chain DirectorLeadership
Nicholas Pink
Chief Operating OfficerLeadership
Steve Reid
CEO & Co-FounderLeadership
Anthony Davis
Commercial Finance DirectorLeadership
Paul B.
CFO And Managing DirectorLeadership
Jonathan Moore
Marketing & Ecommerce DirectorLeadership
Henry Monteith
Finance DirectorLeadership
Graham Paddon
Customer Experience DirectorLeadership
Kym Bramm
President - Simba Sleep Canada LimitedLeadership
Mary Love
Director of Product & SourcingLeadership
Karen Gowers
Head Of MerchandisingLeadership
Marley P
Social Engagement LeadTeam
Abbi Earnshaw
Creative LeadTeam
Estelle Dugué
Partnerships Lead (Affiliates, Influencers, Endorsements)Team
Margo C.
Global Finance AssistantTeam
Elizabeth Griffiths
Ecommerce & Marketplace ManagerTeam
Janet Milton
Product TechnologistTeam

13 more people are available in the full profile.

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Complete people profiles for Simba Sleep

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Simba Sleep

4 dated milestones of Simba Sleep across 5 years, from founding to its latest funding, stage changes and deals.

  1. Founded Simba Sleep is founded.
  2. Funding First funding round.
  3. Milestone Reaches Minicorn status.
  4. Funding Latest funding round, Series B, of $24.0M.

Web traffic of Simba Sleep

The website of Simba Sleep (simbasleep.com) receives about 850.4K visits a month and ranks #62,228 among all websites worldwide, #769 in Furniture.

  • Monthly visits
    850.4K
  • Unique visitors
    378.7K

    per month

  • Global rank
    #62,228

    among all websites

  • Category rank
    #769

    Home and Garden · Furniture

Similar websites

Websites whose visitors overlap most with Simba Sleep. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
dreams.co.uk
100%
2.2M#26,808View details
emma-sleep.co.uk
emma-sleep.co.uk
92%
–#57,132–
silentnight.co.uk
silentnight.co.uk
90%
–#147,795–
happybeds.co.uk
87%
695.4K#85,356View details
wayfair.co.uk
wayfair.co.uk
76%
–#3,998–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
••••••••••••••••.com••%•.•M#•••••–
Premium access

All 40 similar websites and full traffic analytics for Simba Sleep

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Top companies in Home & Living Products

10 companies that operate in the same segment as Simba Sleep (Home & Living Products), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Provider of interior design and renovation services for homes and offices
2014Bengaluru, Karnataka, IndiaUSD 511.55 MUSD 172.66 M4,353
App based platform to connect users with local service professionals
2008San Francisco, California, United StatesUSD 698.85 M–1,807
Provider of FMCG conglomerate products
1837United States–USD 457.23 M923
Multi-category products are rented via subscription model.
2014Bengaluru, Karnataka, IndiaUSD 58.71 MUSD 14.82 M422
Multi-category home improvement products are sold online by Wayfair.
2002Boston, Massachusetts, United StatesUSD 368.2 MUSD 12.46 B3
AI-enabled smart mattress covers and thermoregulated bedding are provided.
2014New York, New York, United StatesUSD 323.07 M–272
Multi-category home improvement products are sold through an internet-first brand.
2010London, England, United KingdomUSD 135.9 M––
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment
1924Osaka, Osaka Prefecture, Japan–USD 29.47 B96,337
Mattresses and bedding are provided by an internet-first brand.
2014New York, New York, United StatesUSD 339.7 MUSD 497 M806
Internet-first brand offering multi-category home furniture
2012Bengaluru, Karnataka, IndiaUSD 108.06 MUSD 26.92 B43,024
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Related news about Simba Sleep

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Complete news archive for Simba Sleep

Full article history, source details, and older brand coverage require an active premium plan.

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Frequently Asked Questions about Simba Sleep

Simba Sleep was founded in 2015.

Simba Sleep is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Simba Sleep is a funded company, having raised a total of $225.64M across 10 funding rounds to date.

Simba was founded in 2015 and is based in London, United Kingdom. Operations focus on the sustainable furniture sector, where an online-first model is used to distribute products. Mattresses, pillows, beds, and bedding are manufactured from refurbished or recycled materials. Emphasis is placed on recyclable components to support environmental practices in the home goods industry.

Simba Sleep has 15 investors. Key investors include Janus Henderson Investors, Cartesian Capital Group, Lombard Odier, Atami Capital, and Nigel Wray.

The valuation of Simba Sleep is $300.5M as of Jan 2020.

Simba Sleep operates through Simba Sleep Limited.

The website of Simba Sleep receives about 850 thousand visits a month and ranks #62,228 among all websites worldwide.

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