About SIMULATE
SIMULATE is a company based in New York (United States) founded in 2018 by Sam Terris and Ben Pasternak was acquired by Ahimsa Companies in October 2024. SIMULATE has raised $61.1 million across 3 funding rounds from investors including McCain, Lerer Hippeau and Seven Seven Six. SIMULATE offers products and services including CHICKEN BREAST v 1.0, TENDERS v 1.0, NUGGS v 2.0, SPICY NUGGS v 2.0, and DINO NUGGS v 2.0. SIMULATE operates in a competitive market with competitors including Smithfield Foods, Stryve Biltong, Country Archer, Krave Jerky and Eat the Change, among others.
- Headquarter New York, United States
- Founders Sam Terris, Ben Pasternak
- SectorsConsumer
- Email••••••••
- Website simulate.com
- Social LinkedIn X Facebook
- Acquired by Ahimsa Companies (Oct 2024)
- Total Equity Funding$61.1M (USD)
in 3 rounds
- Latest Funding Round$50M (USD), Series B
Jun 2021
- InvestorsMcCain
& 11 more
- Acquired byAhimsa Companies
(Oct 2024)
Products & Services of SIMULATE
SIMULATE offers a comprehensive portfolio of products and services, including CHICKEN BREAST v 1.0, TENDERS v 1.0, NUGGS v 2.0, SPICY NUGGS v 2.0, and DINO NUGGS v 2.0.
Highly processed alternative for chicken breast with nutrition facts.
Processed tenders option for quick consumption and nearby access.
Indistinguishable nuggets with updated nutrition and microwavable features.
Spicy version of processed nuggets for varied consumer preferences.
Fun-shaped processed nuggets with lab-to-table production methods.
Funding Insights of SIMULATE
SIMULATE has successfully raised a total of $61.1M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $50 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $61.1M
- Total Rounds 3
- Last Round Series B — $50M
- First Round $7M
(Jul 2019)
- Investors Count 11
All 3 funding rounds of SIMULATE with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $50M | Series B | – | Seven Seven Six | |
| Jul 2020 | $4.1M | Series A | – | Lerer Hippeau, AgFunder | |
| Jul 2019 | $7M | Series A | – | McCain | – |
12 investors in total: 9 institutional and 3 angel.
Investors in SIMULATE
SIMULATE has secured backing from 12 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include McCain, Lerer Hippeau and Seven Seven Six.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on investing in technology startups | – | sevensevensix.com | Austin, United States | |
Early-stage venture capital firm investing in and supporting technology startups | – | dayoneventures.com | San Francisco, United States | |
Retail and technology startups are funded by Imaginary venture capital. | – | imaginary.co | New York, United States | |
Early-stage investments are targeted by NOMO, a VC firm. | – | nomovc.com | San Francisco, United States | |
Venture capital firm investing in consumer businesses | – | marcyvp.com | San Francisco, United States | |
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Venture capital fund focused on ag-tech and food-tech sectors | – | agfunder.com | San Francisco, United States | |
Frozen potato products are manufactured and marketed worldwide. | 1957 | mccain.com | Toronto, Canada | |
CS Chris Sacca | Early investor in Twitter, Uber, Instagram; founder of Lowercase Capital | – | unknown_a5b8d824bd2340f78 | - |
CS Crystal Sacca | - | – | unknown_6c3b0fb950db432b8 | - |
Investor details for SIMULATE
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of SIMULATE
4 people are tracked at SIMULATE (2 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Sam Terris | Co-Founder | Leadership |
Ben Pasternak | Co-Founder & CEO | Leadership |
Luis A. de la Cruz | Manufacturing Lead | Team |
Isabel Parunella Aguiló | Product Development And Commercialization | Team |
Complete people profiles for SIMULATE
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Timeline of SIMULATE
4 dated milestones of SIMULATE across 6 years, from founding to its latest funding, stage changes and deals.
- Founded SIMULATE is founded.
- Funding First funding round of $7.0M.
- Funding Latest funding round, Series B, of $50.0M.
- Exit Acquired by Ahimsa Companies.
Competitors of SIMULATE
SIMULATE operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Smithfield Foods, Stryve Biltong, Country Archer, Krave Jerky and Eat the Change, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| smithfieldfoods.com | 1936 | Smithfield, United States | – | – | Hog breeding, rearing, processing, and meat supply are managed. | |
| stryve.com | 2008 | Plano, United States | $37.1M | – | Beef jerky is manufactured and distributed by Stryve Biltong. | |
| countryarcher.com | 1977 | San Bernardino, United States | $22M | – | Gluten free meat snacks brand | |
| kravejerky.com | 2009 | Sonoma, United States | $21.6M | – | Protein products including jerky are manufactured by Krave Jerky. | |
| eatthechange.com | 2020 | Bethesda, United States | $33.6M | – | Nutrient-dense snacks are branded and distributed by Eat the Change. | |
| thenewprimal.com | 2010 | Charleston, United States | $21.16M | 21 | Jerky, meat sticks, and marinades are produced and sold online. | |
| chomps.com | 2012 | Naples, United States | $80.25M | – | Snacks brand | |
| daring.com | 2018 | Los Angeles, United States | $113M | 44 | Meat snacks are produced and marketed by the Daring brand. | |
| chefscutrealjerky.com | 2009 | New York, United States | $6M | – | Real steak, chicken, and turkey jerky is manufactured and distributed. |
Detailed competitors of SIMULATE
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of SIMULATE
The website of SIMULATE (simulate.com) receives about 11K visits a month.
- Monthly visits11K
▼ 24.6% vs previous month
Websites whose visitors overlap most with SIMULATE. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| google.com | 100% | 85.8B | #1 | View details | |
| instagram.com | 98% | 7.1B | #4 | View details | |
| reddit.com | 98% | 4.4B | #9 | View details |
Latest news on Simulate
Complete news archive for SIMULATE
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to SIMULATE
10 companies that operate in the same segment as SIMULATE (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about SIMULATE
SIMULATE was founded in 2018 and raised its 1st funding round 1 year after it was founded.
SIMULATE is headquartered in New York, United States. It is registered at New York, New York, United States.
Ben Pasternak is the current CEO of SIMULATE. They have also founded this company.
SIMULATE is a funded company, having raised a total of $61.1M across 3 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Jul 2019.
SIMULATE was established in 2018 in New York, United States, as a brand focused on chicken nuggets within the food industry. Operations involve product development and distribution, led by co-founders Sam Terris and Ben Pasternak, with Pasternak as CEO. Emphasis is placed on supplying nugget-based products to markets in the United States, supporting consumer demand in the processed poultry segment.
SIMULATE's top competitors include Chomps, Smithfield Foods and The New Primal.
SIMULATE offers CHICKEN BREAST v 1.0, TENDERS v 1.0, NUGGS v 2.0, SPICY NUGGS v 2.0, and DINO NUGGS v 2.0.
SIMULATE has 12 investors. Key investors include McCain, Lerer Hippeau, Seven Seven Six, Day One Ventures, and Imaginary Ventures.
Yes. SIMULATE was acquired by Ahimsa Companies in October 2024.