About SIMULATE
SIMULATE is a company based in New York (United States) founded in 2018 by Sam Terris and Ben Pasternak was acquired by Ahimsa Companies in October 2024.. SIMULATE has raised $61.1 million across 3 funding rounds from investors including McCain, Lerer Hippeau and Seven Seven Six. SIMULATE offers products and services including CHICKEN BREAST v 1.0, TENDERS v 1.0, NUGGS v 2.0, SPICY NUGGS v 2.0, and DINO NUGGS v 2.0. SIMULATE operates in a competitive market with competitors including Smithfield Foods, Stryve Biltong, Country Archer, Krave Jerky and Eat the Change, among others.
- Headquarter New York, United States
- Founders Sam Terris, Ben Pasternak
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Sectors
Consumer
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$61.1 M (USD)
in 3 rounds
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Latest Funding Round
$50 M (USD), Series B
Jun 08, 2021
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Investors
McCain
& 11 more
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Employee Count
Employee Count
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Acquired by
Ahimsa Companies
(Oct 07, 2024)
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Products & Services of SIMULATE
SIMULATE offers a comprehensive portfolio of products and services, including CHICKEN BREAST v 1.0, TENDERS v 1.0, NUGGS v 2.0, SPICY NUGGS v 2.0, and DINO NUGGS v 2.0. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Highly processed alternative for chicken breast with nutrition facts.
Processed tenders option for quick consumption and nearby access.
Indistinguishable nuggets with updated nutrition and microwavable features.
Spicy version of processed nuggets for varied consumer preferences.
Fun-shaped processed nuggets with lab-to-table production methods.
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Funding Insights of SIMULATE
SIMULATE has successfully raised a total of $61.1M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $50 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $50.0M
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First Round
First Round
(10 Jul 2019)
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2021 | Amount | Series B - SIMULATE | Valuation | Seven Seven Six | |
| Jul, 2020 | Amount | Series A - SIMULATE | Valuation | Lerer Hippeau , AgFunder | |
| Jul, 2019 | Amount | Series A - SIMULATE | Valuation | McCain |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in SIMULATE
SIMULATE has secured backing from 12 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include McCain, Lerer Hippeau and Seven Seven Six. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital fund focused on investing in technology startups
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Founded Year | Domain | Location | |
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Early-stage venture capital firm investing in and supporting technology startups
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Founded Year | Domain | Location | |
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Retail and technology startups are funded by Imaginary venture capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by SIMULATE
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - SIMULATE
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Simulate Comparisons
Competitors of SIMULATE
SIMULATE operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Smithfield Foods, Stryve Biltong, Country Archer, Krave Jerky and Eat the Change, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Hog breeding, rearing, processing, and meat supply are managed.
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| domain | founded_year | HQ Location |
Beef jerky is manufactured and distributed by Stryve Biltong.
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| domain | founded_year | HQ Location |
Gluten free meat snacks brand
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| domain | founded_year | HQ Location |
Protein products including jerky are manufactured by Krave Jerky.
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| domain | founded_year | HQ Location |
Nutrient-dense snacks are branded and distributed by Eat the Change.
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| domain | founded_year | HQ Location |
Jerky, meat sticks, and marinades are produced and sold online.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Simulate
Frequently Asked Questions about SIMULATE
When was SIMULATE founded?
SIMULATE was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Where is SIMULATE located?
SIMULATE is headquartered in New York, United States. It is registered at New York, New York, United States.
Who is the current CEO of SIMULATE?
Ben Pasternak is the current CEO of SIMULATE. They have also founded this company.
Is SIMULATE a funded company?
SIMULATE is a funded company, having raised a total of $61.1M across 3 funding rounds to date. The company's 1st funding round was a Series A of $7M, raised on Jul 10, 2019.
What does SIMULATE do?
SIMULATE was established in 2018 in New York, United States, as a brand focused on chicken nuggets within the food industry. Operations involve product development and distribution, led by co-founders Sam Terris and Ben Pasternak, with Pasternak as CEO. Emphasis is placed on supplying nugget-based products to markets in the United States, supporting consumer demand in the processed poultry segment.
Who are the top competitors of SIMULATE?
SIMULATE's top competitors include Chomps, Smithfield Foods and The New Primal.
What products or services does SIMULATE offer?
SIMULATE offers CHICKEN BREAST v 1.0, TENDERS v 1.0, NUGGS v 2.0, SPICY NUGGS v 2.0, and DINO NUGGS v 2.0.
Who are SIMULATE's investors?
SIMULATE has 12 investors. Key investors include McCain, Lerer Hippeau, Seven Seven Six, Day One Ventures, and Imaginary Ventures.
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