About Sitecore
Sitecore is a Technology company based in Sausalito (United States) founded in 1999, and was acquired by EQT in April 2016. Cloud-based platform enables digital experience management for marketers. Sitecore has raised $1.23 billion across 3 funding rounds from investors including EQT and TCV. The company has 23 employees. Sitecore has completed 7 acquisitions, including Boxever, HHOG and Moosend. Its chief executive, as recorded, is Christian Sinding. Its website sitecore.com draws about 222 thousand monthly visits. Its Indian entity Sitecore India Private Limited reported revenue of ₹38.93 Cr. Its focus areas include Enterprise Applications, Content Management System (CMS), Digital Experience Management and MarketingTech. Its competitors include BloomReach, Twilio and CrownPeak; 3 of its 3 listed competitors have raised funding.
Company details
Cloud-based platform for digital experience management. Its platform enables marketers to collect customer data from devices, campaigns, CRM, POS, ERP, and others. The clients can test and optimize their marketing campaigns on the web, mobile, social, email, and other channels through AB testing and machine learning-generated insights. The features include integration with Microsoft Dynamics 365, Salesforce CRM, and others.
- Headquarters Sausalito, United States
- Employees 23
- Stage Acquired
- SectorsTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Email••••••••
- Phone•••• ••••
- Website sitecore.com
- Social LinkedIn X
- Acquired by EQT (Apr 2016)
- Legal Name Sitecore India Private Limited
- Date of Incorporation 01 Mar, 2017
- Jurisdiction New Delhi, Delhi, India
- Indian entity revenue₹38.93 Cr
FY 2025 · +38% YoY
- Indian entity net profit₹1.40 Cr
FY 2025 · 4% margin
- Indian entity EBITDA₹1.98 Cr
FY 2025 · 5% margin
- Total Equity Funding$1.23B (USD)
in 3 rounds
- Latest Funding Round$1.2B (USD), Series C
Jan 2021
- InvestorsEQT
& 1 more
- Employee Count23
- Investments & AcquisitionsBoxever
& 6 more
- Acquired byEQT
(Apr 2016)
Associated legal entities of Sitecore
Sitecore operates through Sitecore India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Sitecore India Private Limited CIN U74999DL2017FTC313726 | Active | 01 Mar 2017 | New Delhi, Delhi | ₹38.9 Cr | 23 | 2 | View details |
Funding Insights of Sitecore
Sitecore has successfully raised a total of $1.23B across 3 strategic funding rounds. The most recent funding activity was a Series C round of $1.2 billion completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.23B
- Total Rounds 3
- Last Round Series C — $1.2B
- First Round $30M
(Dec 2011)
- Investors Count 1
All 3 funding rounds of Sitecore with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
2 investors in total: 2 institutional.
Investors in Sitecore
Sitecore has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include EQT and TCV.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in global technology companies by TCV. | tcv.com | Menlo Park, United States | ||
EQT is recognized as a global investment organization focused on value creation. | 1994 | eqtgroup.com | Stockholm, Sweden |
Investor details for Sitecore
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Sitecore India Private Limited (Sitecore)
Sitecore India Private Limited is the primary company behind Sitecore. The board of Sitecore India Private Limited currently have 2 directors; the longest-serving is Wu Bin, appointed in 2023. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Wu Bin DIN 10307236 | Director | 26 Dec 2023 | 2 yrs 10 mo | Sitecore India Private Limited |
| Yukti Agarwal DIN 06848254 | Director | 27 Dec 2023 | 2 yrs 10 mo | Sitecore India Private Limited |
People of Sitecore
336 people are tracked at Sitecore (111 in leadership, 7 in board & advisors, 218 in team); the tracked headcount is 23.
| Name | Role | Group |
|---|---|---|
Christian Sinding | CEO & Managing Partner | Leadership |
Lisa Olson | Senior Director, CRM Platform Operations | Leadership |
Eric Stine | CEO | Leadership |
Phil T. | Talent Acceleration Partner | Leadership |
Sophie Gelsthorpe | Chief Human Resources Officer | Leadership |
Chantal Graham | Senior Director, Brand & Creative Marketing | Leadership |
Carmen Cheong | Senior Talent Acquisition Partner, APJ | Leadership |
Jens Harder | Sr. Director Professional Services EMEA | Leadership |
Luke Auty | Global Strategic Alliance Director | Leadership |
Ifigenia Geiveli | HR Partner | Leadership |
Moatez Habayeb | Marketing Director - Middle East & Africa | Leadership |
Jesper Broberg | Global VP Growth Markets | Leadership |
Emilie Vanderkeilen | Senior Global Talent Acquisition & Employer Branding Partner | Leadership |
James Kirkland | Director, Partnerships EMEA | Leadership |
Marta Simeonova | Director HR Operations, EMEA | Leadership |
Fred Carter | Director, Americas Salesforce Alliance | Leadership |
Emily Nicholls | Global Senior Director Field And Partner Marketing | Leadership |
Patrick Moore | Regional Vice President - Enterprise West, Canada And Latin America | Leadership |
Rick Shepherd | Area Vice President | Leadership |
Thomas G. Andersen | Area Vice President | Leadership |
316 more people are available in the full profile.
Complete people profiles for Sitecore
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Financials of Sitecore
Figures of Sitecore India Private Limited, the primary company behind Sitecore, for FY 2025. Revenue was ₹38.93 Cr (+38% year on year). Net profit was ₹1.40 Cr (4% margin). EBITDA was ₹1.98 Cr (5% margin). Revenue has grown at a compounded annual rate of +39% over three years and +47% over five years.
- ₹38.93 CrRevenue · FY 2025 · +38% YoY
- ₹1.40 CrNet profit · 4% margin
- ₹1.98 CrEBITDA · 5% margin
- ₹2.50 CrPaid-up capital
- 23Employees (provident fund records)
- +39%Revenue CAGR, 3 years
- +47%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Sitecore India Private Limited are on its company page.
Detailed financial statements for Sitecore
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Sitecore
Sitecore has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include Boxever, HHOG and Moosend.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Influencer matching and ROI measurement tool. | scrunch.com | New York, United States | 2015 | Jun 2026 | •••• | |
Predictive analytics platform for eCommerce personalization is utilized. | reflektion.com | San Mateo, United States | 2012 | Sep 2021 | •••• | |
Email marketing service provider | moosend.com | London, United Kingdom | 2012 | May 2021 | •••• | |
Cloud-based customer data is captured, analyzed, and personalized in real-time. | boxever.com | Dublin, Ireland | 2011 | Mar 2021 | •••• | |
UI/UX development services are provided by Hedgehog since 2007. | hhog.com | Holbrook, United States | 2007 | May 2019 | •••• | |
Cloud and AI development, data, and analytics services are provided. | stylelabs.com | Brussels, Belgium | 2001 | Oct 2018 | •••• | |
Training management is enabled via online software platform. | pectora.com | Drachten, Netherlands | 2003 | Jul 2011 | •••• |
Complete acquisition details for Sitecore
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Timeline of Sitecore
11 dated milestones of Sitecore across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Sitecore is founded.
- Acquisition Acquires Pectora.
- Funding First funding round of $30.0M.
- Exit Acquired by EQT.
- Acquisition Acquires STYLELABS.
- Acquisition Acquires HHOG.
- Funding Latest funding round, Series C, of $1.2B.
- Acquisition Acquires Boxever.
- Acquisition Acquires Moosend.
- Acquisition Acquires Reflektion.
- Acquisition Acquires Scrunch.
Competitors of Sitecore
Sitecore has 3 listed competitors in our database, 3 of them funded. They include BloomReach, Twilio and CrownPeak.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bloomreach.com | 2009 | Mountain View, United States | $422M | SaaS-based product discovery and personalization for e-commerce are provided. | ||
| twilio.com | 2008 | San Francisco, United States | $239.77M | 231 | Cloud-based omnichannel communication and customer engagement platform is utilized. | |
| crownpeak.com | 2001 | Denver, United States | $62M | 181 | Cloud-based digital experience management & website personalization platform |
Detailed competitors of Sitecore
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Sitecore
The website of Sitecore (sitecore.com) receives about 222.1K visits a month and ranks #178,583 among all websites worldwide, #4,087 in Programming and Developer Software.
- Monthly visits222.1K
▲ 9% vs previous month
- Unique visitors80.2K
per month
- Global rank#178,583
among all websites
- Category rank#4,087
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate40%
- Pages per visit3.7
- Average visit4 min 54 sec
- DevicesDesktop 53% · Mobile 47%
Websites whose visitors overlap most with Sitecore. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| getfishtank.com | 100% | #504,230 | View details | ||
omniti.com | omniti.com | 96% | #10,199,483 | – | |
| percussion.com | 96% | View details | |||
| github.com | 92% | 542.6M | #65 | View details | |
codehouse.com | codehouse.com | 88% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Sitecore
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- Audience overlap
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Verified entity values are shown only after access is granted.
Top companies in CMS & Web Content Platforms
3 companies that operate in the same segment as Sitecore (CMS & Web Content Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud based website development platform | 2012 | San Francisco, California, United States | USD 336.41 M | 4,930 | ||
AI powered digital experience and customer data management platform | 2007 | Boston, Massachusetts, United States | USD 173.5 M | USD 14.84 M | 341 | |
SaaS-based product discovery and personalization for e-commerce are provided. | 2009 | Mountain View, California, United States | USD 422 M | USD 9.96 M | 1,181 |
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Related news about Sitecore
Complete news archive for Sitecore
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Frequently Asked Questions about Sitecore
Sitecore was founded in 1999 and raised its 1st funding round 12 years after it was founded.
Sitecore is headquartered in Sausalito, United States. It is registered at Sausalito, California, United States.
Christian Sinding is the CEO of Sitecore, as recorded in our data.
Sitecore is a funded company, having raised a total of $1.23B across 3 funding rounds to date. The company's 1st funding round was a Series B of $30M, raised on Dec 2011.
Sitecore has 23 employees.
The primary company behind Sitecore, Sitecore India Private Limited, reported revenue of ₹38.93 Cr for FY 2025, up 38% year on year.
Cloud-based platform for digital experience management. Its platform enables marketers to collect customer data from devices, campaigns, CRM, POS, ERP, and others. The clients can test and optimize their marketing campaigns on the web, mobile, social, email, and other channels through AB testing and machine learning-generated insights. The features include integration with Microsoft Dynamics 365, Salesforce CRM, and others.
Sitecore's top competitors include Twilio, BloomReach and CrownPeak.
Sitecore operates through Sitecore India Private Limited.
Yes. Sitecore was acquired by EQT in April 2016.