About Scrunch
Scrunch is a Media & Entertainment company based in New York (United States) founded in 2015, and was acquired by Sitecore in June 2026. Influencer matching and ROI measurement tool. It operates in the Media & Entertainment and Technology sectors. Its website scrunch.com draws about 55 thousand monthly visits. Scrunch offers products and services including Influencer Marketing Service, UGC Service, and Social Media Management. Its focus areas include Enterprise Applications, MarketingTech, Influencer Marketing and Influencer Marketplace. Its legal entity is SCRUNCH LLC. Its competitors include Influential, Mavely and Adly; 3 of its 3 listed competitors have raised funding.
Company details
Scrunch was founded in 2015 and is headquartered in New York, United States. The company operates in the influencer marketing and analytics sector, where social media profiles and posts are analyzed to match brands with influencers. ROI on digital PR, marketing, and advertising is measured by linking social media activity to sales revenue. Analytics, social data, and sales information from various sources are integrated into a unified dashboard for brands.
Products & Services of Scrunch
Scrunch offers a comprehensive portfolio of products and services, including Influencer Marketing Service, UGC Service, and Social Media Management.
Platform for managing and executing influencer campaigns effectively.
Assists in generating user-generated content for brand promotion.
Handles social media tasks to engage audiences and build presence.
Apps and channels of Scrunch
its YouTube channel Scrunch has 161 subscribers and 30 videos.
Videos from Scrunch
The most watched videos on Scrunch's YouTube channel, Scrunch (161 subscribers). Click a video to play it here.
More on Scrunch.
Funding Insights of Scrunch
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Scrunch with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2025 | Series A | – | – |
2 investors in total: 2 institutional.
Investors in Scrunch
Scrunch has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Sitecore and GTM Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| gtm-capital.com | ||||
Cloud-based platform enables digital experience management for marketers. | 1999 | sitecore.com | Sausalito, United States |
Investor details for Scrunch
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Scrunch
1 people are tracked at Scrunch (1 in leadership).
| Name | Role | Group |
|---|---|---|
Danielle Lewis | CEO & Co-Founder | Leadership |
Complete people profiles for Scrunch
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Scrunch
3 dated milestones of Scrunch across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Scrunch is founded.
- Funding First funding round.
- Exit Acquired by Sitecore.
Competitors of Scrunch
Scrunch has 3 listed competitors in our database, 3 of them funded. They include Influential, Mavely and Adly.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| influential.co | 2014 | Las Vegas, United States | $18.65M | 249 | Influencer marketing platform is provided for social media content monetization. | |
| joinmavely.com | 2018 | Chicago, United States | $1M | Influencer marketing platform for enterprises | ||
| adly.com | 2009 | Los Angeles, United States | $13.51M | 13 | Brands are matched with influencers for targeted marketing campaigns. |
Detailed competitors of Scrunch
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Scrunch
The website of Scrunch (scrunch.com) receives about 55.1K visits a month and ranks #580,563 among all websites worldwide, #2,574 in Marketing and Advertising.
- Monthly visits55.1K
▼ 14.8% vs previous month
- Unique visitors21.9K
per month
- Global rank#580,563
among all websites
- Category rank#2,574
Business and Consumer Services · Marketing and Advertising
- Bounce rate44%
- Pages per visit1.9
- Average visit37 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with Scrunch. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hypefactory.com | 100% | #1,165,444 | View details | ||
| boomsocial.com | 88% | #2,251,242 | View details | ||
| upfluence.com | 88% | 442.9K | #109,687 | View details | |
| scrunchai.com | 76% | 13.2K | #951,449 | View details | |
| lionize.ai | 53% | 6.1K | #3,611,213 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Scrunch
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Scrunch (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Scrunch
Scrunch was founded in 2015 and raised its 1st funding round 10 years after it was founded.
Scrunch is headquartered in New York, United States. It is registered at New York, New York, United States.
Scrunch was founded in 2015 and is headquartered in New York, United States. The company operates in the influencer marketing and analytics sector, where social media profiles and posts are analyzed to match brands with influencers. ROI on digital PR, marketing, and advertising is measured by linking social media activity to sales revenue. Analytics, social data, and sales information from various sources are integrated into a unified dashboard for brands.
Scrunch's top competitors include Adly, Mavely and Influential.
Scrunch offers Influencer Marketing Service, UGC Service, and Social Media Management.
Scrunch has 2 investors. Key investors include Sitecore, and GTM Capital.
Scrunch operates through Scrunch Llc.
Yes. Scrunch was acquired by Sitecore in June 2026.