About Lionize
Lionize is a company based in New York (United States) founded in 2019 by Chris Buetti was acquired by Gen Video in June 2025. Lionize has raised $6.5 million across 2 funding rounds from investors including Gen Video, Cultivation Capital and ScOp Venture Capital. Lionize offers products and services including Influencer Marketing Platform, Influencer Search Tool, User Generated Content, and Influencer Analytics. Lionize operates in a competitive market with competitors including SuperAwesome, Influential, Mavely, CreatorIQ and Opendorse, among others.
- Headquarter New York, United States
- Founders Chris Buetti
- SectorsMedia & EntertainmentTechnology
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website lionize.ai
- Social LinkedIn Facebook Instagram
- Acquired by Gen Video (Jun 2025)
- Legal Name Lionize, Inc.
Products & Services of Lionize
Lionize offers a comprehensive portfolio of products and services, including Influencer Marketing Platform, Influencer Search Tool, User Generated Content, and Influencer Analytics.
Platform for end-to-end influencer campaign management.
Tool to identify influencers based on brand-specific criteria.
System for handling and exporting campaign-generated content.
Tool for tracking engagement and performance metrics of influencers.
Funding Insights of Lionize
Lionize has successfully raised a total of $6.5M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in February 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.5M
- Total Rounds 2
- Last Round Seed — $2M
- First Round $4.5M
(Aug 2022)
- Investors Count 2
All 2 funding rounds of Lionize with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2024 | $2M | Seed | – | Cultivation Capital | – |
| Aug 2022 | $4.5M | Seed | – | Cultivation Capital |
3 investors in total: 3 institutional.
Investors in Lionize
Lionize has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Gen Video, Cultivation Capital and ScOp Venture Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech companies are funded by this venture capital firm. | – | cultivationcapital.com | St. Louis, United States | |
Investments in SaaS startups are made by ScOp Venture Capital. | – | scopvc.com | Santa Barbara, United States | |
Video marketing and syndication platform connects brands with influencers. | 2004 | gen.video | New York, United States |
Investor details for Lionize
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Lionize
2 people are tracked at Lionize (1 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Chris Buetti | Co-Founder & CEO | Leadership |
Heather Wood | Member Board Of Directors | Team |
Complete people profiles for Lionize
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Lionize
4 dated milestones of Lionize across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Lionize is founded.
- Funding First funding round of $4.5M.
- Funding Latest funding round, Seed, of $2.0M.
- Exit Acquired by Gen Video.
Competitors of Lionize
Lionize operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SuperAwesome, Influential, Mavely, CreatorIQ and Opendorse, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| superawesome.com | 2013 | London, United Kingdom | $37M | 159 | Kid-safe programmatic ad platform for under-13 audiences is operated. | |
| influential.co | 2014 | Las Vegas, United States | $18.65M | 249 | Influencer marketing platform is provided for social media content monetization. | |
| joinmavely.com | 2018 | Chicago, United States | $1M | – | Influencer marketing platform for enterprises | |
| creatoriq.com | 2014 | Los Angeles, United States | $79M | 187 | Influencer marketing platform for enterprises | |
| opendorse.com | 2013 | Lincoln, United States | $50.95M | 96 | Influencer marketing for athletes is facilitated through a specialized platform. | |
| grin.co | 2014 | Sacramento, United States | $143.92M | 220 | Influencer marketing platform for ecommerce businesses is provided by GRIN. | |
| humanz.com | 2017 | Tel Aviv, Israel | $16M | – | Influencer marketing solutions are delivered via cloud and AI platform. | |
| ikala.ai | 2011 | Taipei, Taiwan | $51.45M | – | AI-powered influencer marketing and cloud management solutions are provided. | |
| partipost.com | 2016 | Singapore | $12M | – | Brands are connected with influencers via a marketing platform. |
Detailed competitors of Lionize
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Lionize
The website of Lionize (lionize.ai) receives about 6.1K visits a month and ranks #3,611,213 among all websites worldwide, #7,186 in Online Marketing.
- Monthly visits6.1K
▲ 20.8% vs previous month
- Unique visitors2.2K
per month
- Global rank#3,611,213
among all websites
- Category rank#7,186
Business and Consumer Services · Online Marketing
- Bounce rate38%
- Pages per visit1.8
- Average visit7 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with Lionize. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| influencer.com | 100% | 57.5K | #580,316 | View details | |
| everflow.io | 91% | 89.5K | #442,192 | View details | |
| zerogravitymarketing.com | 88% | 38.5K | #819,681 | View details | |
| tokfluence.com | 88% | 680.7K | #1,439,065 | View details | |
collabstr.com | collabstr.com | 88% | – | #58,586 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 35 similar websites and full traffic analytics for Lionize
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 35 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Lionize
Complete news archive for Lionize
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Lionize
10 companies that operate in the same segment as Lionize (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Frequently Asked Questions about Lionize
Lionize was founded in 2019 and raised its 1st funding round 3 years after it was founded.
Lionize is headquartered in New York, United States. It is registered at New York, New York, United States.
Chris Buetti is the current CEO of Lionize. They have also founded this company.
Lionize is a funded company, having raised a total of $6.5M across 2 funding rounds to date. The company's 1st funding round was a Seed of $4.5M, raised on Aug 2022.
Lionize was founded in 2019 and is based in New York, United States. The platform functions within the influencer marketing sector, where AI tools are employed to support brands, agencies, and social media teams. Campaigns are developed, influencers are identified and chosen, tasks are distributed for collaboration prior to content release, and performance is monitored via detailed reports.
Lionize's top competitors include SuperAwesome, CreatorIQ and iKala.
Lionize offers Influencer Marketing Platform, Influencer Search Tool, User Generated Content, and Influencer Analytics.
Lionize has 3 investors. Key investors include Gen Video, Cultivation Capital, and ScOp Venture Capital.
Lionize operates through Lionize, Inc..
Yes. Lionize was acquired by Gen Video in June 2025.