About Scrunch AI
Scrunch AI is a Technology company based in Salt Lake City (United States) founded in 2023 by Chris Andrew and Robert MacCloy. AI-powered brand management software is provided for online presence optimization. Scrunch AI has raised $19 million across 2 funding rounds from investors including Mayfield, Decibel and Homebrew. Its chief executive, as recorded, is Chris Andrew. Its website scrunchai.com draws about 13 thousand monthly visits. Scrunch AI offers products and services including Monitoring, Insights, Knowledge Hub, and Journey Mapping. Its focus areas include Enterprise Applications, MarketingTech, Marketing Management and Brand Management. Its legal entity is EXCELSA LABS, INC. Its competitors include Reputation, Launchmetrics and BirdEye; 3 of its 3 listed competitors have raised funding.
Company details
Scrunch AI was founded in 2023 in Salt Lake City, United States, within the AI and software sector. Brand management tools powered by AI are offered through the platform. Online presence is optimized for AI search engines, with visibility and credibility maintained in AI-driven query environments. Topics, competitors, and customer journeys are monitored scalably across AI platforms. Reputation and presence evaluations are facilitated for businesses operating globally.
- Headquarters Salt Lake City, United States
- Founders Chris Andrew, Robert MacCloy
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Website scrunchai.com
- Social LinkedIn X
- Legal Name Excelsa Labs, Inc
- Total Equity Funding$19M (USD)
in 2 rounds
- Latest Funding Round$15M (USD), Series A
Jul 2025
- InvestorsMayfield
& 2 more
Products & Services of Scrunch AI
Scrunch AI offers a comprehensive portfolio of products and services, including Monitoring, Insights, Knowledge Hub, and Journey Mapping.
Tracks brand performance in AI responses and identifies opportunities.
Identifies content gaps and outdated data for brand improvement.
Optimizes websites for AI bots and customer search needs.
Maps and enhances brand interactions in AI-driven paths.
Funding Insights of Scrunch AI
Scrunch AI has successfully raised a total of $19M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $15 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19M
- Total Rounds 2
- Last Round Series A — $15M
- First Round $4M
(Mar 2025)
- Investors Count 3
All 2 funding rounds of Scrunch AI with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
3 investors in total: 3 institutional.
Investors in Scrunch AI
Scrunch AI has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Mayfield, Decibel and Homebrew.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Mayfield is focused on AI innovation and venture capital investments. | mayfield.com | Menlo Park, United States | ||
Decibel is focused on investing in technical software startups. | decibel.vc | |||
Capital and counsel are provided to mission-driven founders by Homebrew. | homebrew.co | Burlingame, United States |
Investor details for Scrunch AI
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People of Scrunch AI
7 people are tracked at Scrunch AI (2 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Chris Andrew | Co-Founder & CEO | Leadership |
Robert MacCloy | Co-Founder & CTO | Leadership |
Gabriel Rufino | Senior Software Engineer | Team |
Vinicius Dacal | Senior Software Engineer | Team |
Bruno Correia | Senior Software Engineer | Team |
Sage Stahmer | Principal Product Manager | Team |
Délisson Junio Gonçalves Silva | Staff Software Engineer | Team |
Complete people profiles for Scrunch AI
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Timeline of Scrunch AI
3 dated milestones of Scrunch AI across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Scrunch AI is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series A, of $15.0M.
Competitors of Scrunch AI
Scrunch AI has 3 listed competitors in our database, 3 of them funded. They include Reputation, Launchmetrics and BirdEye.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reputation.com | 2006 | San Ramon, United States | $269.25M | 185 | Cloud-based reputation management is offered for businesses via online channels. | |
| launchmetrics.com | 2006 | New York, United States | $58.76M | Provider of Brand Performance Solutions | ||
| birdeye.com | 2012 | Sunnyvale, United States | $93M | Cloud based platform offering software for reputation management and customer experience solutions |
Detailed competitors of Scrunch AI
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Web traffic of Scrunch AI
The website of Scrunch AI (scrunchai.com) receives about 13.2K visits a month and ranks #951,449 among all websites worldwide, #2,092 in Online Marketing.
- Monthly visits13.2K
▼ 26.2% vs previous month
- Unique visitors2.6K
per month
- Global rank#951,449
among all websites
- Category rank#2,092
Business and Consumer Services · Online Marketing
- Bounce rate23%
- Pages per visit9.9
- Average visit8 min 37 sec
- DevicesDesktop 88% · Mobile 12%
Websites whose visitors overlap most with Scrunch AI. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| momenticmarketing.com | 100% | 28.4K | #1,218,119 | View details | |
| scrunch.com | 87% | 55.1K | #580,563 | View details | |
| insightplatforms.com | 60% | #334,410 | View details |
Top companies in MarketingTech
3 companies that operate in the same segment as Scrunch AI (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Scrunch Ai
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Frequently Asked Questions about Scrunch AI
Scrunch AI was founded in 2023 and raised its 1st funding round 2 years after it was founded.
Scrunch AI is headquartered in Salt Lake City, United States. It is registered at Salt Lake City, Utah, United States.
Chris Andrew is the CEO of Scrunch AI, as recorded in our data. They have also founded this company.
Scrunch AI is a funded company, having raised a total of $19M across 2 funding rounds to date. The company's 1st funding round was a Seed of $4M, raised on Mar 2025.
Scrunch AI was founded in 2023 in Salt Lake City, United States, within the AI and software sector. Brand management tools powered by AI are offered through the platform. Online presence is optimized for AI search engines, with visibility and credibility maintained in AI-driven query environments. Topics, competitors, and customer journeys are monitored scalably across AI platforms. Reputation and presence evaluations are facilitated for businesses operating globally.
Scrunch AI's top competitors include Reputation, BirdEye and Launchmetrics.
Scrunch AI offers Monitoring, Insights, Knowledge Hub, and Journey Mapping.
Scrunch AI operates through Excelsa Labs, Inc.