About Scrunch AI
Scrunch AI is a company based in Salt Lake City (United States) founded in 2023 by Chris Andrew and Robert MacCloy.. Scrunch AI has raised $19 million across 2 funding rounds from investors including Mayfield, Decibel and Homebrew. Scrunch AI offers products and services including Monitoring, Insights, Knowledge Hub, and Journey Mapping. Scrunch AI operates in a competitive market with competitors including Reputation, Launchmetrics, BirdEye, PowerReviews and TrustYou, among others.
- Headquarter Salt Lake City, United States
- Founders Chris Andrew, Robert MacCloy
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Sectors
Technology
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Email
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Phone
*********
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Website
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Social
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- Legal Name Excelsa Labs, Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$19 M (USD)
in 2 rounds
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Latest Funding Round
$15 M (USD), Series A
Jul 22, 2025
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Investors
Mayfield
& 2 more
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Employee Count
Employee Count
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Products & Services of Scrunch AI
Scrunch AI offers a comprehensive portfolio of products and services, including Monitoring, Insights, Knowledge Hub, and Journey Mapping. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tracks brand performance in AI responses and identifies opportunities.
Identifies content gaps and outdated data for brand improvement.
Optimizes websites for AI bots and customer search needs.
Maps and enhances brand interactions in AI-driven paths.
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Funding Insights of Scrunch AI
Scrunch AI has successfully raised a total of $19M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $15 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $15.0M
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First Round
First Round
(04 Mar 2025)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2025 | Amount | Series A - Scrunch AI | Valuation | Decibel | |
| Mar, 2025 | Amount | Seed - Scrunch AI | Valuation | Mayfield |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Scrunch AI
Scrunch AI has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Mayfield, Decibel and Homebrew. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Mayfield is focused on AI innovation and venture capital investments.
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Founded Year | Domain | Location | |
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Decibel is focused on investing in technical software startups.
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Founded Year | Domain | Location | |
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Capital and counsel are provided to mission-driven founders by Homebrew.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Scrunch AI
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Scrunch AI
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Scrunch Ai Comparisons
Competitors of Scrunch AI
Scrunch AI operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Reputation, Launchmetrics, BirdEye, PowerReviews and TrustYou, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based reputation management is offered for businesses via online channels.
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| domain | founded_year | HQ Location |
Provider of Brand Performance Solutions
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| domain | founded_year | HQ Location |
Cloud based platform offering software for reputation management and customer experience solutions
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| domain | founded_year | HQ Location |
Insights from customer reviews are generated via cloud-based platform.
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| domain | founded_year | HQ Location |
Cloud-based reputation management solutions are offered for hospitality industries.
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| domain | founded_year | HQ Location |
Brand management platform used by businesses for online oversight.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Scrunch AI
When was Scrunch AI founded?
Scrunch AI was founded in 2023 and raised its 1st funding round 2 years after it was founded.
Where is Scrunch AI located?
Scrunch AI is headquartered in Salt Lake City, United States. It is registered at Salt Lake City, Utah, United States.
Who is the current CEO of Scrunch AI?
Chris Andrew is the current CEO of Scrunch AI. They have also founded this company.
Is Scrunch AI a funded company?
Scrunch AI is a funded company, having raised a total of $19M across 2 funding rounds to date. The company's 1st funding round was a Seed of $4M, raised on Mar 04, 2025.
What does Scrunch AI do?
Scrunch AI was founded in 2023 in Salt Lake City, United States, within the AI and software sector. Brand management tools powered by AI are offered through the platform. Online presence is optimized for AI search engines, with visibility and credibility maintained in AI-driven query environments. Topics, competitors, and customer journeys are monitored scalably across AI platforms. Reputation and presence evaluations are facilitated for businesses operating globally.
Who are the top competitors of Scrunch AI?
Scrunch AI's top competitors include Reputation, BirdEye and PowerReviews.
What products or services does Scrunch AI offer?
Scrunch AI offers Monitoring, Insights, Knowledge Hub, and Journey Mapping.