About Reflektion
Reflektion is a Technology company based in San Mateo (United States) founded in 2012, and was acquired by Sitecore in September 2021. Predictive analytics platform for eCommerce personalization is utilized. It operates in the Technology and Retail sectors. Reflektion has raised $59.98 million across 9 funding rounds from investors including Nike, Flo and Outdoorsy. The company has 15 employees. Its Indian entity Reflektion Media Software (India) Private Limited reported revenue of ₹3.67 Cr. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and eCommerce. Its competitors include Klaviyo, Cart.com and Yotpo; 3 of its 3 listed competitors have raised funding.
Company details
Reflektion was founded in 2012 and is based in San Mateo, United States. The platform operates in the eCommerce sector, where artificial intelligence is employed to analyze shopper behaviors and determine preferences. Real-time personalization is delivered through services such as site search, product recommendations, category pages, landing pages, and email channels. Operations focus on providing relevant content and products across multiple digital touchpoints.
- Headquarters San Mateo, United States
- Employees 15
- Stage Acquired
- SectorsTechnologyRetail
- Website reflektion.com
- Social LinkedIn X
- Acquired by Sitecore (Sep 2021)
- Legal Name Reflektion Media Software (India) Private Limited
- Date of Incorporation 29 Nov, 2012
- Jurisdiction Bangalore, Karnataka, India
- Indian entity revenue₹3.67 Cr
FY 2022 · +3% YoY
- Indian entity net profit₹34 Lakh
FY 2022 · 9% margin
- Indian entity EBITDA₹57.7 Lakh
FY 2022 · 16% margin
- Total Equity Funding$59.98M (USD)
in 9 rounds
- Latest Funding Round$13.5M (USD), Series C
Nov 2020
- InvestorsNike
& 10 more
- Employee Count15
- Acquired bySitecore
(Sep 2021)
Associated legal entities of Reflektion
Reflektion operates through Reflektion Media Software (India) Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2022) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Reflektion Media Software (India) Private Limited CIN U72200KA2012FTC066950 | Active | 29 Nov 2012 | Bangalore, Karnataka | ₹3.7 Cr | 15 | 2 | View details |
Funding Insights of Reflektion
Reflektion has successfully raised a total of $59.98M across 9 strategic funding rounds. The most recent funding activity was a Series C round of $13.5 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $59.98M
- Total Rounds 9
- Last Round Series C — $13.5M
- First Round $1.58M
(Oct 2012)
- Investors Count 10
All 9 funding rounds of Reflektion with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2020 | $13.5M | Series C | – | London Technology Club | |
| Oct 2017 | $12M | Series B | – | Hasso Plattner Ventures | |
| Feb 2016 | Debt – Conventional | – | – | – | |
| Feb 2016 | $18.14M | Series B | – | Battery Ventures | |
| Jul 2015 | Debt – Conventional | – | – | – | |
| Jul 2015 | $3.02M | Series B | – | – | – |
| Feb 2014 | $8.41M | Series B | – | Intel Capital | |
| May 2013 | $3.33M | Series A | – | – | – |
| Oct 2012 | $1.58M | Seed | – | – | – |
11 investors in total: 11 institutional.
Investors in Reflektion
Reflektion has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Nike, Flo and Outdoorsy.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
Tech focused early stage VC firm investing in the US, Europe, Asia | clear.ventures | Palo Alto, United States | ||
Tech focused seed and growth stage VC firm investing in the Germany and the US | hp-ventures.com | Potsdam, Germany | ||
Investment in technology startups focusing on compute, AI, and related innovations. | intelcapital.com | |||
Sports and outdoor apparel is designed for women and men. | 1964 | nike.com | Beaverton, United States | |
Provides community for investors to network, learn, and invest in tech sectors worldwide. | 2018 | londontechnologyclub.com | London, United Kingdom | |
AI-based mobile app tracks and predicts menstrual cycles. | 2015 | flo.health | London, United Kingdom | |
Managed co-working spaces, desks, and offices are provided by Knotel. | 2015 | knotel.com | New York, United States | |
Peer-to-peer rentals of campervans and motorhomes are enabled online. | 2014 | outdoorsy.com | San Francisco, United States | |
Smartphone-powered augmented reality headsets are offered by Mira. | 2016 | mirareality.com | Los Angeles, United States |
Investor details for Reflektion
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Reflektion Media Software (India) Private Limited (Reflektion)
Reflektion Media Software (India) Private Limited is the primary company behind Reflektion. The board of Reflektion Media Software (India) Private Limited currently have 2 directors; the longest-serving is Ashwij, appointed in 2023. 12 earlier directors have ceased.
People of Reflektion
4 people are tracked at Reflektion (1 in leadership, 3 in board & advisors); the tracked headcount is 15.
| Name | Role | Group |
|---|---|---|
Sanjay Jain | VP, Finance & Admin | Leadership |
Steve Papa | Director | Board & advisors |
Dharmesh Thakkar | Director | Board & advisors |
Eduardo Castro-Wright | Director | Board & advisors |
Complete people profiles for Reflektion
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Reflektion
Figures of Reflektion Media Software (India) Private Limited, the primary company behind Reflektion, for FY 2022. Revenue was ₹3.67 Cr (+3% year on year). Net profit was ₹34 Lakh (9% margin). EBITDA was ₹57.7 Lakh (16% margin). Revenue has grown at a compounded annual rate of -10% over three years and +24% over five years.
- ₹3.67 CrRevenue · FY 2022 · +3% YoY
- ₹34 LakhNet profit · 9% margin
- ₹57.7 LakhEBITDA · 16% margin
- ₹1 LakhPaid-up capital
- 15Employees (provident fund records)
- -10%Revenue CAGR, 3 years
- +24%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Reflektion Media Software (India) Private Limited are on its company page.
Detailed financial statements for Reflektion
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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Verified entity values are shown only after access is granted.
Timeline of Reflektion
4 dated milestones of Reflektion across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Reflektion is founded.
- Funding First funding round of $1.6M.
- Funding Latest funding round, Series C, of $13.5M.
- Exit Acquired by Sitecore.
Competitors of Reflektion
Reflektion has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, Cart.com and Yotpo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| cart.com | 2020 | Austin, United States | $735.24M | 998 | Software suite solutions are provided for e-commerce businesses. | |
| yotpo.com | 2011 | New York, United States | $436M | Cloud-based marketing platform for e-tailers |
Detailed competitors of Reflektion
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Web traffic of Reflektion
Websites that share an audience with Reflektion (reflektion.com).
Websites whose visitors overlap most with Reflektion. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
korrekturen.de | korrekturen.de | 100% | #154,552 | – | |
adsnative.com | adsnative.com | 72% | – | ||
| scribblelive.com | 64% | View details | |||
| bidtellect.com | 62% | 2.7K | #6,095,812 | View details | |
| everstring.com | 61% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Reflektion
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Reflektion (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Reflektion
Complete news archive for Reflektion
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Frequently Asked Questions about Reflektion
Reflektion was founded in 2012.
Reflektion is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
Reflektion is a funded company, having raised a total of $59.98M across 9 funding rounds to date. The company's 1st funding round was a Seed of $1.58M, raised on Oct 2012.
Reflektion has 15 employees.
The primary company behind Reflektion, Reflektion Media Software (India) Private Limited, reported revenue of ₹3.67 Cr for FY 2022, up 3% year on year.
Reflektion was founded in 2012 and is based in San Mateo, United States. The platform operates in the eCommerce sector, where artificial intelligence is employed to analyze shopper behaviors and determine preferences. Real-time personalization is delivered through services such as site search, product recommendations, category pages, landing pages, and email channels. Operations focus on providing relevant content and products across multiple digital touchpoints.
Reflektion operates through Reflektion Media Software (India) Private Limited.
Yes. Reflektion was acquired by Sitecore in September 2021.
The legal entities of Reflektion currently have 2 directors, including Ashwij, Wu Bin.