Reflektion

San Mateo, United States Founded: 2012 • Age: 14 yrs Acquired By Sitecore
Predictive analytics platform for eCommerce personalization is utilized.
Request Access

About Reflektion

Reflektion is a company based in San Mateo (United States) founded in 2012 was acquired by Sitecore in September 2021.. Reflektion has raised $59.98 million across 9 funding rounds from investors including Nike, Flo and Outdoorsy. The company has 15 employees as of April 01, 2024. Reflektion operates in a competitive market with competitors including Klaviyo, Elastic Path Software, Cart.com, Yotpo and Zubale, among others.

  • Headquarter San Mateo, United States
  • Employees 15 as on 01 Apr, 2024
  • Sectors
    Technology
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Reflektion Media Software (India) Private Limited
  • Date of Incorporation 29 Nov, 2012
  • Jurisdiction Bangalore South, Karnataka, India
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
    $443.4 K (USD)
    2.66
    as on Mar 31, 2022
  • Net Profit
    $41.14 K (USD)
    -17.48
    as on Mar 31, 2022
  • EBITDA
    $69.82 K (USD)
    12.67
    as on Mar 31, 2022
  • Total Equity Funding
    $59.98 M (USD)

    in 9 rounds

  • Latest Funding Round
    $13.5 M (USD), Series C

    Nov 03, 2020

  • Investors
    Nike

    & 10 more

  • Employee Count
    15

    as on Apr 01, 2024

  • Acquired by
    Sitecore

    (Sep 02, 2021)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal
People of Reflektion
Headcount 50-200
Employee Profiles 1
Board Members and Advisors 3
Employee Profiles
People
Sanjay Jain
VP, Finance & Admin

Unlock access to complete

Board Members and Advisors
people
Steve Papa
Director
people
Dharmesh Thakkar
Director
people
Eduardo Castro-Wright
Director

Unlock access to complete

Teams

Unlock access to complete

Funding Insights of Reflektion

Reflektion has successfully raised a total of $59.98M across 9 strategic funding rounds. The most recent funding activity was a Series C round of $13.5 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 9
  • Last Round Series C — $13.5M
  • First Round

    (31 Oct 2012)

  • Investors Count 10
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2020 Amount Series C - Reflektion Valuation London Technology Club
Oct, 2017 Amount Series B - Reflektion Valuation Hasso Plattner Ventures
Feb, 2016 Amount Debt – Conventional - Reflektion Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Reflektion

Reflektion has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Nike, Flo and Outdoorsy. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investments in technology companies are conducted globally by Battery Ventures.
Founded Year Domain Location
Tech focused early stage VC firm investing in the US, Europe, Asia
Founded Year Domain Location
Tech focused seed and growth stage VC firm investing in the Germany and the US
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Reflektion

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Reflektion

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Reflektion Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Reflektion

Reflektion operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, Cart.com, Yotpo and Zubale, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS email marketing solutions are offered to e-commerce businesses.
domain founded_year HQ Location
API-based enterprise commerce and content management platform is delivered.
domain founded_year HQ Location
Software suite solutions are provided for e-commerce businesses.
domain founded_year HQ Location
Cloud-based marketing platform for e-tailers
domain founded_year HQ Location
Platform offering retail sales enablement and reward software
domain founded_year HQ Location
SaaS-based software suites for e-commerce operations are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Reflektion

Frequently Asked Questions about Reflektion

When was Reflektion founded?

Reflektion was founded in 2012.

Where is Reflektion located?

Reflektion is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.

Is Reflektion a funded company?

Reflektion is a funded company, having raised a total of $59.98M across 9 funding rounds to date.

How many employees does Reflektion have?

As of Apr 01, 2024, the latest employee count at Reflektion is 15.

What is the annual revenue of Reflektion?

Annual revenue of Reflektion is $443.4K as on Mar 31, 2022.

What does Reflektion do?

Reflektion was founded in 2012 and is based in San Mateo, United States. The platform operates in the eCommerce sector, where artificial intelligence is employed to analyze shopper behaviors and determine preferences. Real-time personalization is delivered through services such as site search, product recommendations, category pages, landing pages, and email channels. Operations focus on providing relevant content and products across multiple digital touchpoints.

Who are the top competitors of Reflektion?

Reflektion's top competitors include Klaviyo, Yotpo and Cart.com.

Who are Reflektion's investors?

Reflektion has 11 investors. Key investors include Nike, Flo, Outdoorsy, Knotel, and Sitecore.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available