About Sitel
Sitel is a company based in Gurugram (India) founded in 1985 was acquired by Onex in April 1998. Sitel offers products and services including CX Delivery, Back-office Support, Technical Support, and Conversational AI.
- Headquarter Gurugram, India
- SectorsBusiness Services
- Website category Jobs and Career · Jobs and Employment
- Website sitel.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Onex (Apr 1998)
- Legal Name Sitel Operating Corporation India Limited
- Date of Incorporation 29 Jan, 2003
- Jurisdiction Mumbai, Maharashtra, India
- InvestorsBNP Paribas
& 2 more
- Acquired byOnex
(Apr 1998)
Associated legal entities of Sitel
Sitel operates through Sitel Operating Corporation India Limited (amalgamated). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Sitel Operating Corporation India Limited CIN U64202MH2003PLC254244 | Amalgamated | 29 Jan 2003 | Mumbai, Maharashtra | – | – | 4 | View details |
Products & Services of Sitel
Sitel offers a comprehensive portfolio of products and services, including CX Delivery, Back-office Support, Technical Support, and Conversational AI.
Delivers end-to-end customer experience management for brands.
Provides operational assistance for business processes.
Offers troubleshooting and maintenance for technology systems.
Enables automated customer interactions through AI platforms.
Apps and channels of Sitel
its YouTube channel Foundever Life has 9.81K subscribers and 30 videos.
Videos from Sitel
The most watched videos on Sitel's YouTube channel, Foundever Life (9.81K subscribers). Click a video to play it here.
More on Foundever Life.
Funding Insights of Sitel
- Total Rounds 4
- First Round $300M
(Mar 2010)
- Investors Count 2
All 4 funding rounds of Sitel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | – | Debt – Conventional | – | – | |
| Dec 2018 | $605M | Debt – Conventional | – | – | – |
| Aug 2015 | $16M | Debt – Venture | – | – | |
| Mar 2010 | $300M | Debt – Conventional | – | – | – |
3 investors in total: 3 institutional.
Investors in Sitel
Sitel has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include BNP Paribas, Onex and Prospect Street.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt are provided across multiple sectors. | 1988 | prospectstreet.com | New York, United States | |
Limited information is provided about Onex's activities. | 1984 | onex.com | Toronto, Canada | |
Banking & financial service provider | 1848 | group.bnpparibas | Paris, France |
Investor details for Sitel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Sitel Operating Corporation India Limited (Sitel)
Sitel Operating Corporation India Limited is the primary company behind Sitel. The board of Sitel Operating Corporation India Limited currently have 4 directors; the longest-serving is Ramaswami Kochumadom Sivaraman, appointed in 2009. 19 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ramaswami Kochumadom Sivaraman DIN 02818515 | Director | 28 Dec 2009 | 16 yrs 9 mo | Sitel Operating Corporation India Limited |
| Gautam Sinha DIN 03007415 | Managing Director | 24 Mar 2010 | 16 yrs 6 mo | Sitel Operating Corporation India Limited |
| Steven Paul Norcross Barker DIN 02988635 | Director | 22 Sep 2011 | 15 yrs | Sitel Operating Corporation India Limited |
| Ravi Krishnaswamy Iyengar DIN 05176203 | Alternate Director | 18 Jun 2013 | 13 yrs 3 mo | Sitel Operating Corporation India Limited |
People of Sitel
465 people are tracked at Sitel (206 in leadership, 259 in team).
| Name | Role | Group |
|---|---|---|
Wesley Williams | Director Of Operations | Leadership |
Martin Wilkinson-Brown | Chief Marketing Officer | Leadership |
Laurent Delache | Global Head of CX | Leadership |
Carlos Pereira | Sr. Director & Country Manager - Nicaragua | Leadership |
Sabas Acosta | Vice President Of Account Management | Leadership |
John Sneed | General Manager, Philippines | Leadership |
Medrano | Director Of Area Operations, Client Services | Leadership |
John Henry V. | Director, PH HR Business Partners | Leadership |
Ash Padmanabhan | Chief Strategic Growth Officer | Leadership |
Justin Tibbitts | Global Director Of Account Management | Leadership |
Peter Pocholo Olanday | Senior Director | Leadership |
Eden Familara | Director, Global HR | Leadership |
Florian Schwarz | Global Business Development Director | Leadership |
Laurent Uberti | Founder, President & CEO | Leadership |
Olivier Camino | Founder & COO | Leadership |
Roland Csatári | Director, Global Account Management | Leadership |
Monica Anderson | Director, Global Account Management | Leadership |
Céline Carcy | Head of Financial Governance | Leadership |
Diwakar Chatterjee | Director - Global IT Infrastructure And Operations | Leadership |
Gema Marin Eizaguirre | Vice President Operations | Leadership |
445 more people are available in the full profile.
Complete people profiles for Sitel
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Sitel
4 dated milestones of Sitel across 36 years, from founding to its latest funding, stage changes and deals.
- Founded Sitel is founded.
- Exit Acquired by Onex.
- Funding First funding round of $300.0M.
- Funding Latest funding round, Debt – Conventional,.
Web traffic of Sitel
The website of Sitel (sitel.com) receives about 253.8K visits a month and ranks #203,706 among all websites worldwide, #2,890 in Jobs and Employment.
- Monthly visits253.8K
▲ 16.5% vs previous month
- Unique visitors56.3K
per month
- Global rank#203,706
among all websites
- Category rank#2,890
Jobs and Career · Jobs and Employment
- Bounce rate32%
- Pages per visit3.3
- Average visit1 min 55 sec
- DevicesDesktop 57% · Mobile 43%
Websites whose visitors overlap most with Sitel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sykes.com | 100% | 22.6K | #1,137,550 | View details | |
| teleperformance.com | 94% | 374.1K | #84,116 | View details | |
| alorica.com | 90% | 674.2K | #64,788 | View details | |
global3.recruitmentplatform.com | global3.recruitmentplatform.com | 81% | – | – | – |
| extensya.com | 74% | 680.7K | #505,812 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Sitel
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Sitel
Complete news archive for Sitel
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Sitel
10 companies that operate in the same segment as Sitel (Customer Engagement & Loyalty Solutions), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platforms and services for customer experience management are provided. | 2000 | San Jose, California, United States | USD 22 M | USD 77.6 M | 6,811 | |
UI/UX design, mobile, and web application development services are provided. | 2002 | Tysons, Virginia, United States | USD 98.75 M | USD 14.54 M | 438 | |
Wholesale used vehicles are auctioned online for dealers. | 1999 | Redwood City, California, United States | USD 35 M | USD 1.79 B | 4,800 | |
Platforms-led customer experience solutions are delivered across multiple channels. | 2004 | Chennai, Tamil Nadu, India | USD 87.22 M | USD 79.05 M | 930 | |
Software development, ERP, and IT consulting services are provided. | 2009 | Hyderabad, Telangana, India | – | USD 129.71 M | 1,460 | |
Digital business transformation services are provided to diverse industries. | 1990 | Boston, Massachusetts, United States | – | – | – | |
Customer experience management is enabled by AI and automation software. | 2016 | Singapore, Singapore | – | USD 535.58 K | 153 | |
Outsourced sales and marketing services are provided globally by MarketStar. | 1988 | Ogden, Utah, United States | – | – | – | |
IT suite services including digital transformation and AI are provided. | 1996 | Plano, Texas, United States | USD 77.5 M | USD 83.7 M | 5,798 | |
Firstsource is recognized as a global business process management partner. | 2001 | Mumbai, Maharashtra, India | USD 35 M | USD 1.02 B | 24,750 |
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Frequently Asked Questions about Sitel
Sitel was founded in 1985 and raised its 1st funding round 25 years after it was founded.
Sitel is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Sitel was founded in 1985 and is headquartered in Gurugram, India. Operations focus on the business process outsourcing sector, where customer experience management and related services are delivered. Consulting for process optimization and talent management solutions are also offered to clients across various industries. The companys domain, sitel.com, supports its international presence in delivering these outsourced services.
Sitel offers CX Delivery, Back-office Support, Technical Support, and Conversational AI.
Sitel has 3 investors. Key investors include BNP Paribas, Onex, and Prospect Street.
Sitel operates through Sitel Operating Corporation India Limited.
Yes. Sitel was acquired by Onex in April 1998.
The legal entities of Sitel currently have 4 directors, including Gautam Sinha, Ravi Krishnaswamy Iyengar, Ramaswami Kochumadom Sivaraman and others.
The website of Sitel receives about 254 thousand visits a month and ranks #203,706 among all websites worldwide.

