Sitel

Gurugram, India Founded: 1985 • Age: 41 yrs Acquired By Onex
BPO, consulting, and talent management services are provided globally.

About Sitel

Sitel is a company based in Gurugram (India) founded in 1985 was acquired by Onex in April 1998.. Sitel offers products and services including CX Delivery, Back-office Support, Technical Support, and Conversational AI.

  • Headquarter Gurugram, India
  • Sectors
    Business Services
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Sitel Operating Corporation India Limited
  • Date of Incorporation 29 Jan, 2003
  • Jurisdiction Mumbai, Maharashtra, India
Operational Areas
Business Services → Customer Experience & Marketing Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
    BNP Paribas

    & 2 more

  • Employee Count
    Employee Count
  • Acquired by
    Onex

    (Apr 01, 1998)

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Products & Services of Sitel

Sitel offers a comprehensive portfolio of products and services, including CX Delivery, Back-office Support, Technical Support, and Conversational AI. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Delivers end-to-end customer experience management for brands.

Provides operational assistance for business processes.

Offers troubleshooting and maintenance for technology systems.

Enables automated customer interactions through AI platforms.

People of Sitel
Headcount 10000+
Employee Profiles 465
Employee Profiles
People
Alyssa Kay dela Cruz
Training And Quality Manager
People
Wesley Williams
Director Of Operations
People
Martin Wilkinson-Brown
Chief Marketing Officer
People
Laurent Delache
Global Head of CX

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Funding Insights of Sitel

  • Total Funding
  • Total Rounds 4
  • Last Round
  • First Round

    (23 Mar 2010)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2021 Amount Debt – Conventional - Sitel Valuation

investors

Dec, 2018 Amount Debt – Conventional - Sitel Valuation

investors

Aug, 2015 Amount Debt – Venture - Sitel Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Sitel

Sitel has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include BNP Paribas, Onex and Prospect Street. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity and debt are provided across multiple sectors.
Founded Year Domain Location
Limited information is provided about Onex's activities.
Founded Year Domain Location
Banking & financial service provider
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Sitel

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Sitel

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Sitel Comparisons

Employees
+
Add Comparison
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Competitors of Sitel

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Frequently Asked Questions about Sitel

When was Sitel founded?

Sitel was founded in 1985 and raised its 1st funding round 25 years after it was founded.

Where is Sitel located?

Sitel is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.

What does Sitel do?

Sitel was founded in 1985 and is headquartered in Gurugram, India. Operations focus on the business process outsourcing sector, where customer experience management and related services are delivered. Consulting for process optimization and talent management solutions are also offered to clients across various industries. The companys domain, sitel.com, supports its international presence in delivering these outsourced services.

What products or services does Sitel offer?

Sitel offers CX Delivery, Back-office Support, Technical Support, and Conversational AI.

Who are Sitel's investors?

Sitel has 3 investors. Key investors include BNP Paribas, Onex, and Prospect Street.

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