About Sitel
Sitel is a company based in Gurugram (India) founded in 1985 was acquired by Onex in April 1998.. Sitel offers products and services including CX Delivery, Back-office Support, Technical Support, and Conversational AI.
- Headquarter Gurugram, India
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Sectors
Business Services
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Sitel Operating Corporation India Limited
- Date of Incorporation 29 Jan, 2003
- Jurisdiction Mumbai, Maharashtra, India
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
BNP Paribas
& 2 more
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Employee Count
Employee Count
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Acquired by
Onex
(Apr 01, 1998)
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Products & Services of Sitel
Sitel offers a comprehensive portfolio of products and services, including CX Delivery, Back-office Support, Technical Support, and Conversational AI. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Delivers end-to-end customer experience management for brands.
Provides operational assistance for business processes.
Offers troubleshooting and maintenance for technology systems.
Enables automated customer interactions through AI platforms.
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Software Development Team
121 people
Operations Team
61 people
Leadership Team
55 people
Sales and Marketing
31 people
Human Resources and Administration
26 people
Senior Team
21 people
Customer Team
15 people
Finance and Accounting
13 people
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Funding Insights of Sitel
- Total Funding Total Funding
- Total Rounds 4
- Last Round Last Round
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First Round
First Round
(23 Mar 2010)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2021 | Amount | Debt – Conventional - Sitel | Valuation |
investors |
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| Dec, 2018 | Amount | Debt – Conventional - Sitel | Valuation |
investors |
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| Aug, 2015 | Amount | Debt – Venture - Sitel | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sitel
Sitel has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include BNP Paribas, Onex and Prospect Street. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity and debt are provided across multiple sectors.
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Founded Year | Domain | Location | |
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Limited information is provided about Onex's activities.
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Founded Year | Domain | Location | |
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Banking & financial service provider
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sitel
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Sitel
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sitel Comparisons
Competitors of Sitel
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sitel
Frequently Asked Questions about Sitel
When was Sitel founded?
Sitel was founded in 1985 and raised its 1st funding round 25 years after it was founded.
Where is Sitel located?
Sitel is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
What does Sitel do?
Sitel was founded in 1985 and is headquartered in Gurugram, India. Operations focus on the business process outsourcing sector, where customer experience management and related services are delivered. Consulting for process optimization and talent management solutions are also offered to clients across various industries. The companys domain, sitel.com, supports its international presence in delivering these outsourced services.
What products or services does Sitel offer?
Sitel offers CX Delivery, Back-office Support, Technical Support, and Conversational AI.
Who are Sitel's investors?
Sitel has 3 investors. Key investors include BNP Paribas, Onex, and Prospect Street.