About SoulTree
SoulTree is a Consumer company based in Delhi (India) founded in 2006 by Vishal Bhandari, and was acquired by Lotus Herbals in August 2020. Organic Ayurvedic beauty products are manufactured with natural ingredients. Its chief executive, as recorded, is Vishal Bhandari. Its website soultree.in draws about 49 thousand monthly visits. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Natural. Its competitors include Mamaearth, WOW Skin Science and The Body Shop India; 2 of its 3 listed competitors have raised funding.
Company details
SoulTree was founded in 2006 in Delhi, India, and operates in the organic beauty sector. Authentic Ayurvedic recipes and organically sourced ingredients are employed to produce skincare and hair care lines. Traditional methods are used to ensure efficacy, while natural components are prioritized and harsh chemicals are excluded. The manufacturing process is conducted under strict quality and sustainability standards.
- Headquarters Delhi, India
- Founders Vishal Bhandari
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website soultree.in
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Lotus Herbals (Aug 2020)
- Investors
- Acquired byLotus Herbals
(Aug 2020)
Associated legal entities of SoulTree
SoulTree is associated with 2 registered companies on The Company Check. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Vedicare Ayurveda Private Limited CIN U24233DL2006PTC153470 | Active | 09 Sep 2006 | New Delhi, Delhi | ₹8.7 Cr | 43 | 2 | View details |
| Lotus Herbals Private Limited CIN U74899DL1993PTC055279 | Active | 20 Sep 1993 | New Delhi, Delhi | ₹692 Cr | 708 | 3 | View details |
Apps and channels of SoulTree
its YouTube channel SoulTree has 1.6K subscribers and 30 videos.
Videos from SoulTree
The most watched videos on SoulTree's YouTube channel, SoulTree (1.6K subscribers). Click a video to play it here.
More on SoulTree.
Investors in SoulTree
SoulTree has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Lotus Herbals.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Offers natural skincare, haircare, and makeup products via e-commerce platform. | 1993 | lotusherbals.com | Noida, India |
Investor details for SoulTree
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Board of directors of SoulTree
The boards of the 2 registered companies of SoulTree currently have 2 directors; the longest-serving is Nitin Passi, appointed in 1995. 9 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Nitin Passi DIN 00187478 | Managing Director | 01 Jun 1995 | 31 yrs 4 mo | Lotus Herbals Private Limited, Vedicare Ayurveda Private Limited |
| Dipin Kamal Passi DIN 00187488 | Managing Director | 01 Jun 1995 | 31 yrs 4 mo | Lotus Herbals Private Limited, Vedicare Ayurveda Private Limited |
People of SoulTree
4 people are tracked at SoulTree (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Vishal Bhandari | Founder & CEO | Leadership |
Jagan Roy | Business Head-retail | Leadership |
Dr. Ipsita Chatterjee | Head Innovation Development & Brand Strategy | Leadership |
Dt. Surbhi Batra | Assistant Brand Manager | Team |
Complete people profiles for SoulTree
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Financials of SoulTree
Figures of Lotus Herbals Private Limited, the primary company behind SoulTree, for FY 2025. Revenue was ₹692 Cr (-4% year on year). Net loss was -₹20.54 Cr (-3% margin). EBITDA was -₹4.93 Cr (-1% margin). Revenue has grown at a compounded annual rate of +8% over three years and +6% over five years.
- ₹692 CrRevenue · FY 2025 · -4% YoY
- -₹20.54 CrNet loss · -3% margin
- -₹4.93 CrEBITDA · -1% margin
- ₹1.47 CrPaid-up capital
- 708Employees (provident fund records)
- +8%Revenue CAGR, 3 years
- +6%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Lotus Herbals Private Limited are on its company page.
Detailed financial statements for SoulTree
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Timeline of SoulTree
2 dated milestones of SoulTree across 14 years, from founding to its latest funding, stage changes and deals.
- Founded SoulTree is founded.
- Exit Acquired by Lotus Herbals.
Competitors of SoulTree
SoulTree has 3 listed competitors in our database, 2 of them funded. They include Mamaearth, WOW Skin Science and The Body Shop India.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. | |
| thebodyshop.in | 2006 | Gurugram, India | 861 | Cruelty-free beauty and body care products are retailed in India. |
Detailed competitors of SoulTree
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Web traffic of SoulTree
The website of SoulTree (soultree.in) receives about 49.1K visits a month.
- Monthly visits49.1K
▲ 17.2% vs previous month
Websites whose visitors overlap most with SoulTree. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| justherbs.in | 100% | 862.6K | #54,596 | View details | |
| juicychemistry.com | 100% | 197K | #200,975 | View details | |
| vilvahstore.com | 94% | 820.9K | #67,132 | View details | |
| forestessentialsindia.com | 91% | 486.6K | #93,338 | View details | |
| ohriaayurveda.com | 86% | 23.4K | #1,227,976 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for SoulTree
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as SoulTree (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M |
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Related news about Soultree
Complete news archive for SoulTree
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Frequently Asked Questions about SoulTree
SoulTree was founded in 2006.
SoulTree is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Vishal Bhandari is the CEO of SoulTree, as recorded in our data. They have also founded this company.
SoulTree was founded in 2006 in Delhi, India, and operates in the organic beauty sector. Authentic Ayurvedic recipes and organically sourced ingredients are employed to produce skincare and hair care lines. Traditional methods are used to ensure efficacy, while natural components are prioritized and harsh chemicals are excluded. The manufacturing process is conducted under strict quality and sustainability standards.
SoulTree's top competitors include Mamaearth, The Body Shop India and WOW Skin Science.
SoulTree has 1 investor. Key investors include Lotus Herbals.
SoulTree is associated with 2 legal entities: Lotus Herbals Private Limited, Vedicare Ayurveda Private Limited.
Yes. SoulTree was acquired by Lotus Herbals in August 2020.
The legal entities of SoulTree currently have 3 directors, including Nitin Passi, Dipin Kamal Passi, Sandeep Sharma.