About Sparkroom
Sparkroom is a Business Services company based in Paramus (United States) founded in 2007, and was acquired by Digital Media Solutions in February 2016. Market research and lead generation services are provided to clients. It operates in the Business Services and Technology sectors. Sparkroom has raised $4 million across 1 funding round from investors including Digital Media Solutions, CUnet and Matrix. Sparkroom offers products and services including Lead Management, Marketing Automation, Marketing Analytics, and Custom Builds. Its focus areas include Enterprise Applications, MarketingTech, Marketing Data Platforms and Customer Data Platforms. Its legal entity is Digital Media Solutions, LLC. Its competitors include Twilio, Acquia and Townsquare Media; 3 of its 3 listed competitors have raised funding.
Company details
Sparkroom was founded in 2007 and is headquartered in Paramus, United States. Operations focus on the marketing services sector, where market research is conducted to identify consumer trends and lead generation is managed through targeted campaigns. Services are delivered digitally via the sparkroom.com domain, supporting businesses in data-driven decision-making across various industries. Geographic emphasis remains on the U.S. market, with tools developed for efficient outreach and analytics.
- Headquarters Paramus, United States
- Stage Acquired
- SectorsBusiness ServicesTechnology
- Website sparkroom.com
- Social LinkedIn X
- Acquired by Digital Media Solutions (Feb 2016)
- Legal Name Digital Media Solutions, Llc
- Total Equity Funding$4M (USD)
in 1 rounds
- Latest Funding Round$4M (USD), Series A
Jun 2007
- InvestorsDigital Media Solutions
& 2 more
- Acquired by
Products & Services of Sparkroom
Sparkroom offers a comprehensive portfolio of products and services, including Lead Management, Marketing Automation, Marketing Analytics, and Custom Builds.
System for capturing, validating, and routing leads efficiently.
Automates workflows and notifications for marketing processes.
Provides data insights for full-funnel performance tracking.
Offers tailored implementations for specific marketing needs.
Funding Insights of Sparkroom
Sparkroom has successfully raised a total of $4M through 1 strategic funding round. The most recent funding activity was a Series A round of $4 million completed in June 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4M
- Total Rounds 1
- Last Round Series A — $4M
- First Round $4M
(Jun 2007)
- Investors Count 1
All 1 funding rounds of Sparkroom with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2007 | $4M | Series A | – | – |
3 investors in total: 3 institutional.
Investors in Sparkroom
Sparkroom has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Digital Media Solutions, CUnet and Matrix.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage ventures are funded by the investment firm. | matrix.vc | San Francisco, United States | ||
301 Moved Permanently | 1978 | cunet.com | Highlands Ranch, United States | |
Customer acquisition solutions provider | 2012 | digitalmediasolutions.com | Clearwater, United States |
Investor details for Sparkroom
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Sparkroom
4 dated milestones of Sparkroom across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Sparkroom is founded.
- Funding First funding round of $4.0M.
- Exit Acquired by CUnet.
- Exit Acquired by Digital Media Solutions.
Competitors of Sparkroom
Sparkroom has 3 listed competitors in our database, 3 of them funded. They include Twilio, Acquia and Townsquare Media.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| twilio.com | 2008 | San Francisco, United States | $239.77M | 231 | Cloud-based omnichannel communication and customer engagement platform is utilized. | |
| acquia.com | 2007 | Boston, United States | $173.5M | 78 | AI powered digital experience and customer data management platform | |
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions |
Detailed competitors of Sparkroom
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sparkroom
The website of Sparkroom (sparkroom.com) receives about 1.4K visits a month.
- Monthly visits1.4K
▲ 61% vs previous month
Websites whose visitors overlap most with Sparkroom. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| leadscon.com | 100% | 14.4K | #2,355,679 | View details | |
funnelholic.com | funnelholic.com | 100% | – | ||
| green-leads.com | 99% | 3.7K | #4,721,733 | View details | |
permissiondata.com | permissiondata.com | 98% | – | ||
| trancos.com | 62% | 680.7K | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Sparkroom
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as Sparkroom (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Sparkroom
Complete news archive for Sparkroom
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Sparkroom
Sparkroom was founded in 2007.
Sparkroom is headquartered in Paramus, United States. It is registered at Paramus, New Jersey, United States.
Sparkroom is a funded company, having raised a total of $4M across 1 funding round to date. The company's 1st funding round was a Series A of $4M, raised on Jun 2007.
Sparkroom was founded in 2007 and is headquartered in Paramus, United States. Operations focus on the marketing services sector, where market research is conducted to identify consumer trends and lead generation is managed through targeted campaigns. Services are delivered digitally via the sparkroom.com domain, supporting businesses in data-driven decision-making across various industries. Geographic emphasis remains on the U.S. market, with tools developed for efficient outreach and analytics.
Sparkroom's top competitors include Twilio, Acquia and Townsquare Media.
Sparkroom offers Lead Management, Marketing Automation, Marketing Analytics, and Custom Builds.
Sparkroom has 3 investors. Key investors include Digital Media Solutions, CUnet, and Matrix.
Sparkroom operates through Digital Media Solutions, Llc.
Yes. Sparkroom was acquired by Digital Media Solutions in February 2016.