About Magnite
Magnite is a Media & Entertainment company based in Broomfield (United States) founded in 2007, and was acquired by Magnite in February 2021. Magnite is recognized as a leading independent sell-side advertising company. It operates on a SaaS (Software-as-a-Service) and Commission-Based model. Magnite has raised $12 million across 1 funding round from investors including Magnite, RTL and H.I.G. Growth Partners. Magnite has completed 1 acquisition, including Magnite. Magnite offers products and services including SpringServe and DV+ Streaming. Its focus areas include Technology, Advertising Technology and Programmatic Advertising. Its legal entity is Magnite, Inc. Its competitors include Kevel, Operative and Apptera; 3 of its 3 listed competitors have raised funding.
Company details
Magnite is established as the largest independent sell-side advertising company, focusing on programmatic advertising solutions. Services are provided to media owners and advertisers across streaming, online video, display, and audio formats. Operations span global markets with a comprehensive approach to privacy, brand safety, and transparency. Partnerships are maintained with top media owners and brands to enhance audience reach and monetization. Innovations like SpringServe and DV Streaming are developed to support connected TV and live sports advertising. Retail media and commerce media expansion are also facilitated through strategic collaborations.
Products & Services of Magnite
Magnite offers a comprehensive portfolio of products and services, including SpringServe and DV+ Streaming.
Streaming ad server and SSP for media owners.
Platform for programmatic advertising in streaming media.
Apps and channels of Magnite
its YouTube channel Magnite has 845 subscribers and 30 videos.
Videos from Magnite
The most watched videos on Magnite's YouTube channel, Magnite (845 subscribers). Click a video to play it here.
More on Magnite.
Funding Insights of Magnite
Magnite has successfully raised a total of $12M through 1 strategic funding round. The most recent funding activity was a Series A round of $12 million completed in December 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12M
- Total Rounds 1
- Last Round Series A — $12M
- First Round $12M
(Dec 2010)
- Investors Count 1
All 1 funding rounds of Magnite with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2010 | $12M | Series A | – | H.I.G. Growth Partners | – |
3 investors in total: 3 institutional.
Investors in Magnite
Magnite has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Magnite, RTL and H.I.G. Growth Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are made in the United States. | higgrowth.com | Miami, United States | ||
RTL is recognized as Europe’s leading entertainment brand. | 1924 | rtl.com | Luxembourg, Luxembourg | |
SSP software is provided for publishers' content monetization across screens. | 2011 | magnite.com | Los Angeles, United States |
Investor details for Magnite
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Investments & Acquisitions by Magnite
Magnite has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Magnite.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
SSP software is provided for publishers' content monetization across screens. | magnite.com | Los Angeles, United States | 2011 | Feb 2021 | $1.17B |
Complete acquisition details for Magnite
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Competitors of Magnite
Magnite has 3 listed competitors in our database, 3 of them funded. They include Kevel, Operative and Apptera.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kevel.com | 2009 | Durham, United States | $44.5M | 69 | Provider of content management and outdoor advertising services | |
| operative.com | 2000 | New York, United States | $14.5M | SaaS platform for automating ad trafficking in media is provided. | ||
| apptera.com | 2001 | Sunnyvale, United States | $43.84M | 4 | Provider of ad server solutions |
Detailed competitors of Magnite
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Web traffic of Magnite
The website of Magnite (spotx.tv) receives about 1.5K visits a month.
- Monthly visits1.5K
▲ 52.2% vs previous month
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Magnite (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Magnite
Complete news archive for Magnite
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Frequently Asked Questions about Magnite
Magnite was founded in 2007 and raised its 1st funding round 3 years after it was founded.
Magnite is headquartered in Broomfield, United States. It is registered at Broomfield, Colorado, United States.
Magnite is a funded company, having raised a total of $12M across 1 funding round to date. The company's 1st funding round was a Series A of $12M, raised on Dec 2010.
Magnite is established as the largest independent sell-side advertising company, focusing on programmatic advertising solutions. Services are provided to media owners and advertisers across streaming, online video, display, and audio formats. Operations span global markets with a comprehensive approach to privacy, brand safety, and transparency. Partnerships are maintained with top media owners and brands to enhance audience reach and monetization. Innovations like SpringServe and DV Streaming are developed to support connected TV and live sports advertising. Retail media and commerce media expansion are also facilitated through strategic collaborations.
Magnite offers SpringServe and DV+ Streaming.
Magnite has made 1 acquisition, including Magnite.
Magnite has 3 investors. Key investors include Magnite, RTL, and H.I.G. Growth Partners.
Magnite operates through Magnite, Inc..
Yes. Magnite was acquired by Magnite in February 2021.