Magnite

Broomfield, United States Founded: 2007 • Age: 19 yrs Acquired By Magnite
Magnite is recognized as a leading independent sell-side advertising company.
Annual revenue - Latest available
Total funding $12.0M 1 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products 2 Services tracked
Competitors 9 Brand Intelligence

About Magnite

Magnite is a company based in Broomfield (United States) founded in 2007 was acquired by Magnite in February 2021. It operates as a SaaS (Software-as-a-Service) and Commission-Based. Magnite has raised $12 million across 1 funding round from investors including Magnite, RTL and H.I.G. Growth Partners. Magnite has completed 1 acquisition, including Magnite. Magnite offers products and services including SpringServe and DV+ Streaming. Magnite operates in a competitive market with competitors including Kevel, Operative, Smart AdServer, Apptera and Cinemacraft, among others.

  • Headquarter Broomfield, United States
  • Sectors
    Media & Entertainment
  • Email
    Locked
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Magnite, Inc.
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $12 M (USD)

    in 1 rounds

  • Latest Funding Round
    $12 M (USD), Series A

    Dec 30, 2010

  • Investors
    Magnite

    & 2 more

  • Employee Count
    Not available
  • Investments & Acquisitions
  • Acquired by
    Magnite

    & 1 more

    (Feb 05, 2021)

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Products & Services of Magnite

Magnite offers a comprehensive portfolio of products and services, including SpringServe and DV+ Streaming.

Product name locked
Category locked
Primary

Streaming ad server and SSP for media owners.

Product name locked
Category locked
Locked

Platform for programmatic advertising in streaming media.

Funding Insights of Magnite

Magnite has successfully raised a total of $12M through 1 strategic funding round. The most recent funding activity was a Series A round of $12 million completed in December 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Magnite

Magnite has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Magnite, RTL and H.I.G. Growth Partners.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity investments are made in the United States.
Locked Locked Locked
RTL is recognized as Europe’s leading entertainment brand.
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SSP software is provided for publishers' content monetization across screens.
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Investor details for Magnite

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Magnite

Magnite has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Magnite.

Investments
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Investment portfolio details for Magnite

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
SSP software is provided for publishers' content monetization across screens.
Locked Locked 2011 Locked
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Complete acquisition details for Magnite

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Magnite

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Detailed financials for Magnite

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Magnite Comparisons

Magnite Primary company
Description
Magnite is recognized as a leading independent sell-side adv...
Location
Broomfield, United States
Founded Year
2007
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Magnite

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Magnite

Magnite operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kevel, Operative, Smart AdServer, Apptera and Cinemacraft, among others.

Company Name Domain Founded year HQ Location Description
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Provider of content management and outdoor advertising services
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SaaS platform for automating ad trafficking in media is provided.
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Premium ad serving solutions are delivered to global publishers.
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Provider of ad server solutions
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Interactive video content is monetized through dynamic embeds for brands.
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Patented Interest Graph technology is used for social ad targeting.
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Detailed competitors of Magnite

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  • Domains and locations
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Latest news on Magnite

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Complete news archive for Magnite

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  • Source and publication date
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Frequently Asked Questions about Magnite

Magnite was founded in 2007 and raised its 1st funding round 3 years after it was founded.

Magnite is headquartered in Broomfield, United States. It is registered at Broomfield, Colorado, United States.

Magnite is a funded company, having raised a total of $12M across 1 funding round to date.

Magnite is established as the largest independent sell-side advertising company, focusing on programmatic advertising solutions. Services are provided to media owners and advertisers across streaming, online video, display, and audio formats. Operations span global markets with a comprehensive approach to privacy, brand safety, and transparency. Partnerships are maintained with top media owners and brands to enhance audience reach and monetization. Innovations like SpringServe and DV Streaming are developed to support connected TV and live sports advertising. Retail media and commerce media expansion are also facilitated through strategic collaborations.

Magnite's top competitors include Kevel, YANGAROO and Operative.

Magnite offers SpringServe and DV+ Streaming.

Magnite has made 1 acquisition, including Magnite.

Magnite has 3 investors. Key investors include Magnite, RTL, and H.I.G. Growth Partners.

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