About Magnite
Magnite is a company based in Broomfield (United States) founded in 2007 was acquired by Magnite in February 2021. It operates as a SaaS (Software-as-a-Service), and Commission-Based. Magnite has raised $12 million across 1 funding round from investors including Magnite, RTL and H.I.G. Growth Partners. Magnite has completed 1 acquisition, including Magnite. Magnite offers products and services including SpringServe and DV+ Streaming. Magnite operates in a competitive market with competitors including Kevel, Operative, Smart AdServer, Apptera and Cinemacraft, among others.
- Headquarter Broomfield, United States
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Sectors
Media & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Magnite, Inc.
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Products & Services of Magnite
Magnite offers a comprehensive portfolio of products and services, including SpringServe and DV+ Streaming. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Streaming ad server and SSP for media owners.
Platform for programmatic advertising in streaming media.
Funding Insights of Magnite
Magnite has successfully raised a total of $12M through 1 strategic funding round. The most recent funding activity was a Series A round of $12 million completed in December 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $12.0M
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First Round
First Round
(30 Dec 2010)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Dec, 2010 | Amount | Series A - Magnite | Valuation | H.I.G. Growth Partners |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Magnite
Magnite has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Magnite, RTL and H.I.G. Growth Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity investments are made in the United States.
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Founded Year | Domain | Location | |
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RTL is recognized as Europe’s leading entertainment brand.
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Founded Year | Domain | Location | |
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SSP software is provided for publishers' content monetization across screens.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Magnite
Magnite has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Magnite. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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SSP software is provided for publishers' content monetization across screens.
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2011 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Magnite
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Magnite Comparisons
Competitors of Magnite
Magnite operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kevel, Operative, Smart AdServer, Apptera and Cinemacraft, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Provider of content management and outdoor advertising services
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SaaS platform for automating ad trafficking in media is provided.
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| domain | founded_year | HQ Location |
Premium ad serving solutions are delivered to global publishers.
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| domain | founded_year | HQ Location |
Provider of ad server solutions
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| domain | founded_year | HQ Location |
Interactive video content is monetized through dynamic embeds for brands.
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| domain | founded_year | HQ Location |
Patented Interest Graph technology is used for social ad targeting.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Magnite
Frequently Asked Questions about Magnite
When was Magnite founded?
Magnite was founded in 2007 and raised its 1st funding round 3 years after it was founded.
Where is Magnite located?
Magnite is headquartered in Broomfield, United States. It is registered at Broomfield, Colorado, United States.
Is Magnite a funded company?
Magnite is a funded company, having raised a total of $12M across 1 funding round to date. The company's 1st funding round was a Series A of $12M, raised on Dec 30, 2010.
What does Magnite do?
Magnite is established as the largest independent sell-side advertising company, focusing on programmatic advertising solutions. Services are provided to media owners and advertisers across streaming, online video, display, and audio formats. Operations span global markets with a comprehensive approach to privacy, brand safety, and transparency. Partnerships are maintained with top media owners and brands to enhance audience reach and monetization. Innovations like SpringServe and DV Streaming are developed to support connected TV and live sports advertising. Retail media and commerce media expansion are also facilitated through strategic collaborations.
Who are the top competitors of Magnite?
What products or services does Magnite offer?
Magnite offers SpringServe and DV+ Streaming.
How many acquisitions has Magnite made?
Magnite has made 1 acquisition, including Magnite.
Who are Magnite's investors?
Magnite has 3 investors. Key investors include Magnite, RTL, and H.I.G. Growth Partners.
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