Step Function

Palo Alto, United States Founded: 2019 • Age: 7 yrs Acquired By Gruve
Cloud-based marketing intelligence software is delivered for enterprise data analysis.
Annual revenue - Latest available
Total funding $5.0M 1 rounds
Employees - Tracked headcount
Investors 5 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Step Function

Step Function is a company based in Palo Alto (United States) founded in 2019 by Navneet Singh and Tej Kohli was acquired by Gruve in January 2026. Step Function has raised $5 million across 1 funding round from investors including Gruve, Dallas Venture Capital and HWVP. Step Function operates in a competitive market with competitors including AppsFlyer, Branch, Singular, InMarket and Rockerbox, among others.

  • Headquarter Palo Alto, United States
  • Founders Navneet Singh, Tej Kohli
  • Sectors
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $5 M (USD)

    in 1 rounds

  • Latest Funding Round
    $5 M (USD), Series A

    Aug 31, 2022

  • Investors
    Gruve

    & 4 more

  • Employee Count
    Not available
  • Acquired by
    Gruve

    (Jan 01, 2026)

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People of Step Function

Headcount 10-50
Employee Profiles 3
Employee Profiles
People
Navneet Singh
CEO
People
Tej Kohli
Co-founder & CCO
People
Manav S.
Product Manager

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Funding Insights of Step Function

Step Function has successfully raised a total of $5M through 1 strategic funding round. The most recent funding activity was a Series A round of $5 million completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Step Function

Step Function has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Gruve, Dallas Venture Capital and HWVP.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital fund and startup accelerator focused on technology sectors
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Early-stage US tech startups are invested in by HWVP.
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Early-stage investments are targeted by Inventus Capital Partners.
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Investor details for Step Function

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  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Step Function

Investments
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Investment portfolio details for Step Function

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  • Portfolio identities
  • Transaction dates
  • Round details
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Financial Statements - Step Function

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Detailed financials for Step Function

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Step Function Comparisons

Step Function Primary company
Description
Cloud-based marketing intelligence software is delivered for...
Location
Palo Alto, United States
Founded Year
2019
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Step Function

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Step Function

Step Function operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AppsFlyer, Branch, Singular, InMarket and Rockerbox, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Cloud based mobile marketing analytics and attribution platform
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Cloud based marketing optimization platform for deep linking
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Marketing data is unified and ROI is analyzed across channels.
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Marketing measurement solutions are delivered to link brands with consumers.
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User intent is analyzed and targeted in real-time for attribution.
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NLP-based data analysis solutions are offered for global business news.
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Detailed competitors of Step Function

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  • Competitive positioning

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Latest news on Step Function

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Complete news archive for Step Function

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  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Step Function

Step Function was founded in 2019 and raised its 1st funding round 3 years after it was founded.

Step Function is headquartered in Palo Alto, United States. It is registered at Palo Alto, California, United States.

Navneet Singh is the current CEO of Step Function. They have also founded this company.

Step Function is a funded company, having raised a total of $5M across 1 funding round to date.

Step Function was established in 2019 in Palo Alto, United States, within the marketing technology sector. Cloud-based software is provided to enterprises, where data from multiple sources is aggregated to produce insights on revenue streams, customer journeys, risks, and conversational patterns. Operations focus on supporting business growth through these analytics. Artificial intelligence is integrated to refine customer service processes and financial forecasting accuracy.

Step Function's top competitors include AppsFlyer, Branch and Singular.

Step Function has 5 investors. Key investors include Gruve, Dallas Venture Capital, HWVP, Inventus Capital Partners, and Z5 Capital.

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