About Stori
Stori is a Financial Services company based in Miguel Hidalgo (Mexico) founded in 2018 by Marlene Garayzar and Bin Chen. Credit cards, deposit accounts, and investment products are provided. It operates on a FinTech and Commission-Based model. Stori has raised $332.5 million across 10 funding rounds from investors including Goldman Sachs, Lightspeed Venture Partners and Community Investment Management. The company has 815 employees. Stori was last valued at $1.2 billion in July 2022. Its chief executive, as recorded, is Bin Chen. Its website storicard.com draws about 604 thousand monthly visits. Stori offers products and services including Stori Green, Stori Black, Stori Cuenta+, and Stori Préstamos. Its focus areas include Banking and Consumer Banking. Its legal entity is Stori México, S.A. de C.V., Sociedad Financiera Popular.
Company details
Stori is operated as a Mexican financial entity offering credit cards, deposit accounts, and personal loans. Services are provided in the consumer banking sector with a focus on accessibility and digital solutions. Products like Stori Green and Stori Black are designed for high approval rates and cashback benefits. Deposit accounts such as Stori Cuenta are structured to yield interest up to 8.2. The company is supervised by the National Banking and Securities Commission, ensuring compliance with financial regulations.
- Headquarters Miguel Hidalgo, Mexico
- Employees 815
- Founders Marlene Garayzar, Bin Chen
- Stage Unicorn
- SectorsFinancial Services
- Website category Computers Electronics and Technology
- Email••••••••
- Phone•••• ••••
- Website storicard.com
- Social LinkedIn X Facebook Instagram
- Legal Name Stori México, S.A. De C.V., Sociedad Financiera Popular
- Total Equity Funding$332.5M (USD)
in 10 rounds
- Latest Funding Round$105M (USD), Private Equity Round
Aug 2024
- InvestorsGoldman Sachs
& 19 more
- Employee Count815
Products & Services of Stori
Stori offers a comprehensive portfolio of products and services, including Stori Green, Stori Black, Stori Cuenta+, and Stori Préstamos.
Credit card offered with high approval rate guaranteed.
Premium credit card with cashback on purchases.
Deposit account with interest earnings up to 8.2%.
Personal loans provided for various financial needs.
Funding Insights of Stori
Stori has successfully raised a total of $332.5M across 10 strategic funding rounds. The most recent funding activity was a Private Equity Round of $105 million completed in August 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $332.5M
- Total Rounds 10
- Last Round Private Equity Round — $105M
- First Round $10M
(Feb 2020)
- Investors Count 20
All 10 funding rounds of Stori with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2024 | $107M | Debt – Conventional | – | – | |
| Aug 2024 | $105M | Private Equity Round | – | Notable Capital | |
| May 2023 | $50M | Debt – Conventional | – | – | |
| Jul 2022 | $50M | Series C | $1.2B | BAI Capital, Tresalia Capital | |
| Jul 2022 | $100M | Debt – Conventional | – | – | |
| Mar 2022 | $10M | Series C | – | Source Code Capital, Bertelsmann | |
| Nov 2021 | $75M | Debt – Conventional | – | – | |
| Nov 2021 | $125M | Series C | – | GGV Capital, GIC | |
| Feb 2021 | $32.5M | Series B | – | Lightspeed Venture Partners | |
| Feb 2020 | $10M | Series A | – | Source Code Capital, Bertelsmann Investments |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2022 | $1.2B | •••••••• |
Last known valuation $1.2B (Jul 2022). 20 investors in total: 20 institutional.
Investors in Stori
Stori has secured backing from 20 investors, including venture fund and institutional investors. Prominent investors backing the company include Goldman Sachs, Lightspeed Venture Partners and Community Investment Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment banking services are delivered across multiple financial sectors. | 1869 | goldmansachs.com | New York, United States | |
Early-to-growth-stage companies are funded by the venture capital firm. | notablecap.com | Menlo Park, United States | ||
Sovereign wealth is managed and private equity investments are facilitated. | gic.com.sg | Singapore, Singapore | ||
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | Cambridge, United States | ||
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Family office and venture capital firm focused on growth equity and startups | tresaliacapital.tcc.mode | Mexico City, Mexico | ||
TMT focused VC firm for early-stage startups | rpvchina.com | Beijing, China | ||
Diversified investment management services are offered to clients. | 2012 | cim-llc.com | San Francisco, United States | |
Venture capital is invested in cybersecurity, fintech, and AI startups. | ggvc.com | Menlo Park, United States | ||
Venture capital fund focused on multiple sectors | visionpluscapital.com | Hangzhou, China |
Investor details for Stori
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Stori
101 people are tracked at Stori (26 in leadership, 75 in team); the tracked headcount is 815.
| Name | Role | Group |
|---|---|---|
Marlene Garayzar | Co-Founder | Leadership |
Bin Chen | Co-Founder & CEO | Leadership |
Allen Hunt | Head of Credit & Business Analytics | Leadership |
Sherman He | President/ COO | Leadership |
Joel Wilson | Head of Capital Markets | Leadership |
Ana Gabriela García Loustaunau | Head of Fraud Prevention | Leadership |
Nick Chen | Co-Founder & CTO | Leadership |
Boyi Xu | Head Of Credit Card Data And Engagement | Leadership |
Rodrigo Figueras | Head Of Product - Artificial Intelligence | Leadership |
Jason Zwierzynski | Director, Business Analytics | Leadership |
Chenliang Zhou | Director Devops | Leadership |
Mayte B. | VP At Stori | Leadership |
Richard Farr | Vice President Of Business Unit | Leadership |
Juan Manuel Franco Rodriguez | Customer Lifecycle & Engagement Director | Leadership |
Alejandro Berman | VP Of Marketing And Growth | Leadership |
Owen Craig | Director Of Credit | Leadership |
Pablo Sortino | Engineering Director | Leadership |
Fabiola M. | Internal Control & Operational Risk Director | Leadership |
Meng Sun | Sr. Business Director | Leadership |
Rafael Dominguez Orrantia | Product Operations Director - Collections | Leadership |
81 more people are available in the full profile.
Complete people profiles for Stori
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Stori
4 dated milestones of Stori across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Stori is founded.
- Funding First funding round of $10.0M.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Private Equity Round, of $105.0M.
Web traffic of Stori
The website of Stori (storicard.com) receives about 604K visits a month and ranks #107,733 among all websites worldwide, #12,507 in Computers Electronics and Technology.
- Monthly visits604K
▲ 10% vs previous month
- Unique visitors336K
per month
- Global rank#107,733
among all websites
- Category rank#12,507
Computers Electronics and Technology · Computers Electronics and Technology
- Bounce rate63%
- Pages per visit1.8
- Average visit50 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Stori. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fiscoclic.mx | 100% | #162,932 | View details | ||
| klar.mx | 90% | 835.9K | #60,738 | View details | |
isrmatic.com | isrmatic.com | 64% | #503,433 | – | |
| cobee.io | 64% | 66.5K | #548,323 | View details | |
startups.com.br | startups.com.br | 64% | #432,331 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 37 similar websites and full traffic analytics for Stori
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 37 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Stori
Complete news archive for Stori
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Frequently Asked Questions about Stori
Stori was founded in 2018 and raised its 1st funding round 2 years after it was founded.
Stori is headquartered in Miguel Hidalgo, Mexico. It is registered at Miguel Hidalgo, Ciudad De Mexico, Mexico.
Bin Chen is the CEO of Stori, as recorded in our data. They have also founded this company.
Stori is a funded company, having raised a total of $332.5M across 10 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Feb 2020.
Stori has 815 employees.
Stori is operated as a Mexican financial entity offering credit cards, deposit accounts, and personal loans. Services are provided in the consumer banking sector with a focus on accessibility and digital solutions. Products like Stori Green and Stori Black are designed for high approval rates and cashback benefits. Deposit accounts such as Stori Cuenta are structured to yield interest up to 8.2. The company is supervised by the National Banking and Securities Commission, ensuring compliance with financial regulations.
Stori offers Stori Green, Stori Black, Stori Cuenta+, and Stori Préstamos.
Stori has 20 investors. Key investors include Goldman Sachs, Lightspeed Venture Partners, Community Investment Management, Davidson Kempner Capital Management, and Notable Capital.
The valuation of Stori is $1.2B as of Jul 2022.
Stori operates through Stori México, S.A. De C.V., Sociedad Financiera Popular.
The website of Stori receives about 604 thousand visits a month and ranks #107,733 among all websites worldwide.