About Sun Bum
Sun Bum is a Consumer company based in Cocoa Beach (United States) founded in 2010, and was acquired by SC Johnson in June 2019. Sun Bum is recognized for producing sun protection and personal care products. It operates on a Direct-to-Consumer (D2C) model. Its chief executive, as recorded, is Cynthia Herrera. Its website sunbum.com draws about 120 thousand monthly visits. Sun Bum offers products and services including Original Sunscreen, Mineral Sunscreen, Revitalizing Hair Care, and Original SPF Lip Balm. Its focus areas include Consumer Goods, Personal Care and Skin Care. Its legal entity is Sun Bum LLC. Its competitors include Glossier, Function of Beauty and Beautycounter; 3 of its 3 listed competitors have raised funding.
Company details
Sun Bum is engaged in the development and distribution of sun care, hair care, and lip care products. The company focuses on providing effective sun protection solutions through its range of sunscreens, including original and mineral formulas. Additionally, hair care lines are offered to address revitalization and protection needs, while lip balms with SPF cater to daily sun exposure concerns. The brand serves the personal care sector, emphasizing quality products for beach and outdoor lifestyles.
- Headquarters Cocoa Beach, United States
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Website sunbum.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by SC Johnson (Jun 2019)
- Legal Name Sun Bum Llc
- Investors
- Acquired bySC Johnson
(Jun 2019)
Products & Services of Sun Bum
Sun Bum offers a comprehensive portfolio of products and services, including Original Sunscreen, Mineral Sunscreen, Revitalizing Hair Care, and Original SPF Lip Balm.
Sunscreen formula used daily for effective sun protection.
Lightweight SPF 30 sunscreen with zinc oxide protection.
Hair care products designed to revitalize and nourish.
Lip balm with SPF for daily sun protection.
Apps and channels of Sun Bum
its YouTube channel Sun Bum has 9.63K subscribers and 30 videos.
Videos from Sun Bum
The most watched videos on Sun Bum's YouTube channel, Sun Bum (9.63K subscribers). Click a video to play it here.
More on Sun Bum.
Investors in Sun Bum
Sun Bum has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include SC Johnson.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Produces high-quality household products for everyday needs. | 1886 | scjohnson.com | Racine, United States |
Investor details for Sun Bum
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- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Sun Bum
65 people are tracked at Sun Bum (26 in leadership, 39 in team).
| Name | Role | Group |
|---|---|---|
Cynthia Herrera | CEO | Leadership |
Bryan Wiertzema | Sales Director | Leadership |
Gianna Santomauro | Sales Director | Leadership |
Shaun Broshear | Sales Director - Grocery Channel | Leadership |
Meredith Walsh | Chief Executive Officer (interim) | Leadership |
Sue Fletcher | Director Of Retailer And Sales Support | Leadership |
Catherine Reynolds | VP Of Sales | Leadership |
Paula Millar | South East Sales Director For Florida | Leadership |
Bre Post | Sales Director - Walmart | Leadership |
Evan Slater | Chief Marketing Officer | Leadership |
Jordan Mead | Managing Sales Rep | Leadership |
Melissa Chan | Director Of Customer Development | Leadership |
Brock Taylor | Lifestyle Marketing Director | Leadership |
Ian Nickson | General Manager - Canada Territory | Leadership |
Casey B. | Director Of Shopper & Omni-channel Marketing | Leadership |
Katy Gallagher | Director Of Ecommerce (dtc) And Digital Marketing | Leadership |
Tait Hawes | Creative Director | Leadership |
Lindsay Jesseau | Vp, Digital And Experiential Marketing + Engagement | Leadership |
Brandon Turner | Art Director | Leadership |
Riley Hess | Senior Director Of Marketing | Leadership |
45 more people are available in the full profile.
Complete people profiles for Sun Bum
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Sun Bum
2 dated milestones of Sun Bum across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Sun Bum is founded.
- Exit Acquired by SC Johnson.
Competitors of Sun Bum
Sun Bum has 3 listed competitors in our database, 3 of them funded. They include Glossier, Function of Beauty and Beautycounter.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| beautycounter.com | 2012 | Santa Monica, United States | $41.94M | 253 | Multi-category beauty products are offered online by Beautycounter. |
Detailed competitors of Sun Bum
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sun Bum
The website of Sun Bum (sunbum.com) receives about 119.6K visits a month.
- Monthly visits119.6K
▼ 20.6% vs previous month
Websites whose visitors overlap most with Sun Bum. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| supergoop.com | 100% | 207.9K | #134,897 | View details | |
peteandpedro.com | peteandpedro.com | 99% | #204,363 | – | |
| ulta.com | 98% | 47.7M | #504 | View details | |
mustelausa.com | mustelausa.com | 98% | #295,995 | – | |
| sephora.com | 98% | 54.5M | #494 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Sun Bum
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Sun Bum (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Frequently Asked Questions about Sun Bum
Sun Bum was founded in 2010.
Sun Bum is headquartered in Cocoa Beach, United States. It is registered at Cocoa Beach, Florida, United States.
Cynthia Herrera is the CEO of Sun Bum, as recorded in our data.
Sun Bum is engaged in the development and distribution of sun care, hair care, and lip care products. The company focuses on providing effective sun protection solutions through its range of sunscreens, including original and mineral formulas. Additionally, hair care lines are offered to address revitalization and protection needs, while lip balms with SPF cater to daily sun exposure concerns. The brand serves the personal care sector, emphasizing quality products for beach and outdoor lifestyles.
Sun Bum's top competitors include Glossier, Beautycounter and Function of Beauty.
Sun Bum offers Original Sunscreen, Mineral Sunscreen, Revitalizing Hair Care, and Original SPF Lip Balm.
Sun Bum has 1 investor. Key investors include SC Johnson.
Sun Bum operates through Sun Bum Llc.
Yes. Sun Bum was acquired by SC Johnson in June 2019.
The website of Sun Bum receives about 120 thousand visits a month.