About Tacoda
Tacoda is a Media & Entertainment company based in New York (United States) founded in 2001 by Charles Smith, and was acquired by AOL in July 2007. Behavioral targeted online advertising services are delivered by Tacoda. Tacoda has raised $29 million across 3 funding rounds from investors including AOL, Masthead Venture Partners and Union Square Ventures. Its focus areas include Enterprise Applications, AdTech, Ad Network and Cross-Device. Its competitors include Taboola, EX.CO and OpenWeb; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2001 in New York, United States, Tacoda operated in the online advertising sector. Behavioral targeting was utilized to deliver ads based on users web browsing patterns through its Audience Networks product. Services included Audience Match for displaying direct-response text links on websites and pre-defined segments known as Tacoda Target. The company was acquired by AOL in 2007.
- Headquarters New York, United States
- Founders Charles Smith
- Stage Acquired
- SectorsMedia & Entertainment
- Website tacoda.com
- Social LinkedIn
- Acquired by AOL (Jul 2007)
Funding Insights of Tacoda
Tacoda has successfully raised a total of $29M across 3 strategic funding rounds. The most recent funding activity was a Series D round of $7 million completed in February 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $29M
- Total Rounds 3
- Last Round Series D — $7M
- First Round $10M
(Apr 2004)
- Investors Count 3
All 3 funding rounds of Tacoda with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2007 | $7M | Series D | – | – | |
| Mar 2006 | $12M | Series C | – | – | |
| Apr 2004 | $10M | Series B | – | – |
4 investors in total: 4 institutional.
Investors in Tacoda
Tacoda has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include AOL, Masthead Venture Partners and Union Square Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| mvpartners.com | ||||
Venture capital firm focused on blockchain, wellbeing, and multiple sectors | usv.com | New York, United States | ||
Early-stage tech startups are invested in by Rho Capital Partners. | rho.com | New York, United States | ||
Online news, entertainment, and financial content is delivered. | 1983 | aol.com | New York, United States |
Investor details for Tacoda
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People of Tacoda
1 people are tracked at Tacoda (1 in leadership).
| Name | Role | Group |
|---|---|---|
Charles Smith | Co-Founder | Leadership |
Complete people profiles for Tacoda
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Timeline of Tacoda
4 dated milestones of Tacoda across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Tacoda is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series D, of $7.0M.
- Exit Acquired by AOL.
Competitors of Tacoda
Tacoda has 3 listed competitors in our database, 3 of them funded. They include Taboola, EX.CO and OpenWeb.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| ex.co | 2012 | New York, United States | $69.2M | Content management platform | ||
| openweb.com | 2012 | New York, United States | $393M | Cross-device ad network is provided for conversation-based advertising. |
Detailed competitors of Tacoda
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Web traffic of Tacoda
Websites that share an audience with Tacoda (tacoda.com).
Websites whose visitors overlap most with Tacoda. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| advertserve.com | 100% | 363.5K | View details | ||
| doubleclick.com | 100% | View details | |||
| sagemetrics.com | 100% | View details | |||
| invidi.com | 100% | 2.7K | #6,752,173 | View details | |
| rightmedia.com | 78% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Tacoda
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- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Tacoda (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Tacoda
Complete news archive for Tacoda
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Frequently Asked Questions about Tacoda
Tacoda was founded in 2001 and raised its 1st funding round 3 years after it was founded.
Tacoda is headquartered in New York, United States. It is registered at New York, New York, United States.
Tacoda is a funded company, having raised a total of $29M across 3 funding rounds to date. The company's 1st funding round was a Series B of $10M, raised on Apr 2004.
Founded in 2001 in New York, United States, Tacoda operated in the online advertising sector. Behavioral targeting was utilized to deliver ads based on users web browsing patterns through its Audience Networks product. Services included Audience Match for displaying direct-response text links on websites and pre-defined segments known as Tacoda Target. The company was acquired by AOL in 2007.
Tacoda has 4 investors. Key investors include AOL, Masthead Venture Partners, Union Square Ventures, and Rho Capital Partners.
Yes. Tacoda was acquired by AOL in July 2007.