About Tapad
Tapad is a company based in New York (United States) founded in 2010 was acquired by Experian in November 2020.. Tapad has raised $36.03 million across 6 funding rounds from investors including SVB, Telenor and FirstMark. The company has 78 employees as of December 31, 2020. Tapad operates in a competitive market with competitors including Zeta Global, Braze, Smartly.io, Nosto and Insider, among others.
- Headquarter New York, United States
- Employees 78 as on 31 Dec, 2020
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Sectors
Technology
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Phone
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Website
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Social
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Funding Insights of Tapad
Tapad has successfully raised a total of $36.03M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $18.5 million completed in May 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series C — $18.5M
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First Round
First Round
(15 Jun 2011)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| May, 2015 | Amount | Series C - Tapad | Valuation | Blue Cloud Ventures , Firsthand Technology Value Fund |
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| Sep, 2014 | Amount | Series B - Tapad | Valuation |
investors |
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| Jun, 2014 | Amount | Series B - Tapad | Valuation | FirstMark |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Tapad
Tapad has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Telenor and FirstMark. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage SaaS companies are funded by the venture capital firm.
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Founded Year | Domain | Location | |
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Sector-agnostic venture capital investments are made in technology companies.
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Founded Year | Domain | Location | |
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Seed and early-stage venture capital is provided to US companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Tapad
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Tapad
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tapad Comparisons
Competitors of Tapad
Tapad operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zeta Global, Braze, Smartly.io, Nosto and Insider, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Zeta Global is recognized as an AI-powered marketing cloud.
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| domain | founded_year | HQ Location |
AI-based omnichannel customer engagement solutions are delivered to businesses.
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| domain | founded_year | HQ Location |
Social advertising is managed and optimized via a SaaS platform.
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| domain | founded_year | HQ Location |
Personalized product recommendations are delivered via SaaS to online retailers.
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| domain | founded_year | HQ Location |
AI-native omnichannel customer experiences are orchestrated through integrated platforms.
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| domain | founded_year | HQ Location |
AI-driven platform for unifying customer data and automating personalized marketing.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Tapad
Frequently Asked Questions about Tapad
When was Tapad founded?
Tapad was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Where is Tapad located?
Tapad is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Tapad a funded company?
Tapad is a funded company, having raised a total of $36.03M across 6 funding rounds to date. The company's 1st funding round was a Series B of $7M, raised on Jun 15, 2011.
How many employees does Tapad have?
As of Dec 31, 2020, the latest employee count at Tapad is 78.
What does Tapad do?
Cross-device ad campaign management attribution solutions provider. Its technology assimilates data points to find the human relationship between smartphones, desktops, laptops, tablets, connected TVs, and game consoles. With Tapad, publishers and advertisers can deepen consumer engagement with cross-device targeting. It also offers media measurement, attribution personalization. Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami, and San Francisco.
Who are the top competitors of Tapad?
Tapad's top competitors include Zeta Global, Smartly.io and Blueshift.
Who are Tapad's investors?
Tapad has 12 investors. Key investors include SVB, Telenor, FirstMark, Lerer Hippeau, and Firsthand Technology Value Fund.