About Tapad
Tapad is a Technology company based in New York (United States) founded in 2010, and was acquired by Experian in November 2020. Cross-device ad campaigns and attribution solutions are provided. Tapad has raised $36.03 million across 6 funding rounds from investors including SVB, Telenor and FirstMark. The company has 78 employees. Its website tapad.com draws about 128 thousand monthly visits. Its focus areas include Enterprise Applications, MarketingTech, Omnichannel Marketing and Personalized Marketing. Its competitors include Zeta Global, Braze and Blueshift; 3 of its 3 listed competitors have raised funding.
Company details
Cross-device ad campaign management attribution solutions provider. Its technology assimilates data points to find the human relationship between smartphones, desktops, laptops, tablets, connected TVs, and game consoles. With Tapad, publishers and advertisers can deepen consumer engagement with cross-device targeting. It also offers media measurement, attribution personalization. Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami, and San Francisco.
Funding Insights of Tapad
Tapad has successfully raised a total of $36.03M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $18.5 million completed in May 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $36.03M
- Total Rounds 6
- Last Round Series C β $18.5M
- First Round $1.8M
(Jun 2011)
- Investors Count 10
All 6 funding rounds of Tapad with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2015 | $18.5M | Series C | β | Blue Cloud Ventures, Firsthand Technology Value Fund | β |
| Sep 2014 | $2.18M | Series B | β | β | β |
| Jun 2014 | $7M | Series B | β | FirstMark | |
| Mar 2014 | $48,150 | Series B | β | β | β |
| Mar 2013 | $6.5M | Series B | β | β | |
| Jun 2011 | $1.8M | Series A | β | β |
12 investors in total: 12 institutional.
Investors in Tapad
Tapad has secured backing from 12 investors, including venture fund and institutional investors. Prominent investors backing the company include SVB, Telenor and FirstMark.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage SaaS companies are funded by the venture capital firm. | bluecloudventures.com | New York, United States | ||
Sector-agnostic venture capital investments are made in technology companies. | 1994 | firsthandtvf.com | San Jose, United States | |
Seed and early-stage venture capital is provided to US companies. | avalon-ventures.com | Cambridge, United States | ||
Early-stage venture capital is invested in tech startups across sectors. | 1987 | firstmark.com | New York, United States | |
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Compound is recognized as a thesis-driven investment firm. | compound.vc | New York, United States | ||
GH Partners is engaged in providing investment banking advisory services. | 1983 | ghpartnersllc.com | New York, USA | |
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
Credit scoring solutions are developed for individuals and SMEs. | experianplc.com | Dublin, Ireland |
Investor details for Tapad
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Tapad
18 people are tracked at Tapad (2 in leadership, 16 in team); the tracked headcount is 78.
| Name | Role | Group |
|---|---|---|
Jeff Olchovy | CTO | Leadership |
Lilla Boroczky | VP Of Data Science | Leadership |
Angad Chandratre | Senior Machine Learning Engineer | Team |
David Yuan | Software Engineer | Team |
Michael Boan | Senior Software Engineer And UI Team Lead | Team |
Jessica Sleep | Manager, Solutions Engineering | Team |
Ricky M. | Software Engineer | Team |
Sherry Zhou | Data Scientist | Team |
Robert Harris | Senior Data Scientist | Team |
Taylor Herron | Senior Software Engineer | Team |
Alexander Bronca | UI Engineer | Team |
Sireesha N. | Senior Software Engineer | Team |
Preethi Chidambaram | Engineer, Platform Solutions | Team |
Anna Duong | Senior Software Engineer | Team |
Brian Ho | Software Engineer, Machine Learning | Team |
Nianzu Tang | Software Engineer | Team |
Qian Liu | Software Engineer | Team |
Erbil Yakışkan | Software Engineer | Team |
Complete people profiles for Tapad
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Competitors of Tapad
Tapad has 3 listed competitors in our database, 3 of them funded. They include Zeta Global, Braze and Blueshift.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zetaglobal.com | 2007 | New York, United States | $357.58M | 347 | Zeta Global is recognized as an AI-powered marketing cloud. | |
| braze.com | 2011 | New York, United States | $175.45M | 1,548 | AI-based omnichannel customer engagement solutions are delivered to businesses. | |
| blueshift.com | 2014 | San Francisco, United States | $68.2M | 46 | AI-driven platform for unifying customer data and automating personalized marketing. |
Detailed competitors of Tapad
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Tapad
The website of Tapad (tapad.com) receives about 128K visits a month and ranks #319,684 among all websites worldwide, #9,310 in Online Marketing.
- Monthly visits128K
▼ 8.9% vs previous month
- Unique visitors57.5K
per month
- Global rank#319,684
among all websites
- Category rank#9,310
Business and Consumer Services · Online Marketing
- Bounce rate79%
- Pages per visit1.6
- Average visit1 min 06 sec
- DevicesDesktop 41% Β· Mobile 59%
Websites whose visitors overlap most with Tapad. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
drawbrid.ge | drawbrid.ge | 100% | β | ||
| adexchanger.com | 85% | 210K | #245,743 | View details | |
| smaato.com | 79% | 26.1K | #886,209 | View details | |
baronsmedia.com | baronsmedia.com | 53% | β | ||
| datalogix.com | 48% | View details | |||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 9 similar websites and full traffic analytics for Tapad
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in MarketingTech
3 companies that operate in the same segment as Tapad (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Tapad
Complete news archive for Tapad
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Frequently Asked Questions about Tapad
Tapad was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Tapad is headquartered in New York, United States. It is registered at New York, New York, United States.
Tapad is a funded company, having raised a total of $36.03M across 6 funding rounds to date. The company's 1st funding round was a Series A of $1.8M, raised on Jun 2011.
Tapad has 78 employees.
Cross-device ad campaign management attribution solutions provider. Its technology assimilates data points to find the human relationship between smartphones, desktops, laptops, tablets, connected TVs, and game consoles. With Tapad, publishers and advertisers can deepen consumer engagement with cross-device targeting. It also offers media measurement, attribution personalization. Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami, and San Francisco.
Tapad's top competitors include Zeta Global, Blueshift and Braze.
Tapad has 12 investors. Key investors include SVB, Telenor, FirstMark, Lerer Hippeau, and Firsthand Technology Value Fund.
Yes. Tapad was acquired by Experian in November 2020.
The website of Tapad receives about 128 thousand visits a month and ranks #319,684 among all websites worldwide.