About TargetingMantra
TargetingMantra is a Technology company based in Gurugram (India) founded in 2013 by Saurabh Nangia, and was acquired by Snapdeal in May 2016. Personalization tools are provided for eCommerce web experiences. It operates in the Technology and Retail sectors. TargetingMantra has raised $1.1 million across 2 funding rounds from investors including Snapdeal, Nexus Venture Partners and One97 Mobility Fund. The company has 1 employees. Its Indian entity Insightful Labs Private Limited reported revenue of ₹1.97 Cr. Its focus areas include Enterprise Applications, MarketingTech, Industry Specific Marketing and eCommerce.
Company details
TargetingMantra offers a cloud-based platform for the personalization and targeting needs of e-commerce, media and other online businesses. It helps businesses provide personalized widgets to their customers and thereby increase customer loyalty. Its proprietary algorithm combines the customer behaviour data with data from stores product attributes to reveal only the relevant data set to them. The widgets help to provide personalised recommendations to customers, help manage user history and cross-sell cart along with analytics on user behavioural data on the website. The widgets also help in targeting the right users through email targeting, product ads and dynamic content optimization. Started under the Batch 9 mentorship of 500 Startups. Advisors include RajanAnandan, MD of Google India; Ankur Warikoo, head, Groupon Asia-Pacific; and former Farmville MD Gaurav Agarwal. Acquired by Snapdeal in May 2016.
- Headquarters Gurugram, India
- Employees 1
- Founders Saurabh Nangia
- Stage Acquired
- SectorsTechnologyRetail
- Website targetingmantra.com
- Social LinkedIn X Facebook YouTube
- Acquired by Snapdeal (May 2016)
- Legal Name Insightful Labs Private Limited
- Date of Incorporation 07 Feb, 2013
- Jurisdiction Gurgaon, Haryana, India
Associated legal entities of TargetingMantra
TargetingMantra operates through Insightful Labs Private Limited (strike off). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2015) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Insightful Labs Private Limited CIN U72200HR2013PTC048283 | Strike Off | 07 Feb 2013 | Gurgaon, Haryana | ₹2.0 Cr | 2 | View details |
Apps and channels of TargetingMantra
its YouTube channel PAKATTO DESAKU has 107 subscribers and 30 videos.
Videos from TargetingMantra
The most watched videos on TargetingMantra's YouTube channel, PAKATTO DESAKU (107 subscribers). Click a video to play it here.
More on PAKATTO DESAKU.
Funding Insights of TargetingMantra
TargetingMantra has successfully raised a total of $1.1M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.1 million completed in September 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.1M
- Total Rounds 2
- Last Round Seed — $1.1M
- Investors Count 3
All 2 funding rounds of TargetingMantra with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2014 | $1.1M | Seed | – | 500 Global, Nexus Venture Partners | – |
| Apr 2014 | Seed | – | 500 Global | – |
4 investors in total: 4 institutional.
Investors in TargetingMantra
TargetingMantra has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Snapdeal, Nexus Venture Partners and One97 Mobility Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Venture capital firm that partners with entrepreneurs for product-first companies. | 2006 | nexusvp.com | Menlo Park, United States | |
Seed and early stage tech-focused VC firm funding companies in India | 2010 | one97mobilityfund.com | Noida, India | |
Discounted products across multiple categories are sold online. | 2010 | snapdeal.com | Gurugram, India |
Investor details for TargetingMantra
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Insightful Labs Private Limited (TargetingMantra)
Insightful Labs Private Limited is the primary company behind TargetingMantra. The board of Insightful Labs Private Limited currently have 2 directors; the longest-serving is Saurabh Nangia, appointed in 2013. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Saurabh Nangia DIN 06465174 | Director | 07 Feb 2013 | 13 yrs 9 mo | Insightful Labs Private Limited |
| Rahul Singh DIN 06915155 | Director | 02 Jul 2014 | 12 yrs 4 mo | Insightful Labs Private Limited |
People of TargetingMantra
5 people are tracked at TargetingMantra (3 in leadership, 2 in team); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
| Founder | Leadership | |
Gurwant Singh Gill | Director Data Science | Leadership |
Rajiv Mangla | Chief Technology Officer | Leadership |
Tarun Dev | Senior Engineering Manager | Team |
Prateek Agarwal | Lead Software Engineer | Team |
Complete people profiles for TargetingMantra
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of TargetingMantra
Figures of Insightful Labs Private Limited, the primary company behind TargetingMantra, for FY 2015. Revenue was ₹1.97 Cr (+1408% year on year). Net profit was ₹6.9 Lakh (4% margin). EBITDA was ₹10.8 Lakh (5% margin).
- ₹1.97 CrRevenue · FY 2015 · +1408% YoY
- ₹6.9 LakhNet profit · 4% margin
- ₹10.8 LakhEBITDA · 5% margin
- ₹1 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Insightful Labs Private Limited are on its company page.
Detailed financial statements for TargetingMantra
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of TargetingMantra
4 dated milestones of TargetingMantra across 3 years, from founding to its latest funding, stage changes and deals.
- Founded TargetingMantra is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $1.1M.
- Exit Acquired by Snapdeal.
Web traffic of TargetingMantra
Websites that share an audience with TargetingMantra (targetingmantra.com).
Websites whose visitors overlap most with TargetingMantra. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| interakt.co | 100% | 4.3K | #4,367,612 | View details | |
| invitereferrals.com | 100% | 16.5K | #1,902,927 | View details | |
| measureful.com | 100% | View details | |||
rabidofficemonkey.com | rabidofficemonkey.com | 61% | – | ||
blogs.pb.com | blogs.pb.com | 61% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for TargetingMantra
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Targetingmantra
Complete news archive for TargetingMantra
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about TargetingMantra
TargetingMantra was founded in 2013 and raised its 1st funding round 1 year after it was founded.
TargetingMantra is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
TargetingMantra is a funded company, having raised a total of $1.1M across 2 funding rounds to date.
TargetingMantra has 1 employees.
The primary company behind TargetingMantra, Insightful Labs Private Limited, reported revenue of ₹1.97 Cr for FY 2015, up 1408% year on year.
TargetingMantra offers a cloud-based platform for the personalization and targeting needs of e-commerce, media and other online businesses. It helps businesses provide personalized widgets to their customers and thereby increase customer loyalty. Its proprietary algorithm combines the customer behaviour data with data from stores product attributes to reveal only the relevant data set to them. The widgets help to provide personalised recommendations to customers, help manage user history and cross-sell cart along with analytics on user behavioural data on the website. The widgets also help in targeting the right users through email targeting, product ads and dynamic content optimization. Started under the Batch 9 mentorship of 500 Startups. Advisors include RajanAnandan, MD of Google India; Ankur Warikoo, head, Groupon Asia-Pacific; and former Farmville MD Gaurav Agarwal. Acquired by Snapdeal in May 2016.
TargetingMantra has 4 investors. Key investors include Snapdeal, Nexus Venture Partners, One97 Mobility Fund, and 500 Global.
TargetingMantra operates through Insightful Labs Private Limited.
Yes. TargetingMantra was acquired by Snapdeal in May 2016.
The legal entities of TargetingMantra currently have 2 directors, including Rahul Singh, Saurabh Nangia.