About Tasting Room
Tasting Room is a Retail company based in New York (United States) founded in 2009 by Tim Bucher, and was acquired by Lot18 in January 2013. Personalized wine subscriptions are delivered based on user taste profiles. Tasting Room has raised $5.85 million across 1 funding round from investors including Lot18. Its chief executive, as recorded, is Tim Bucher. Tasting Room offers products and services including Wine Club Subscription, Wine App, and Wine Directory. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Beverages. Its legal entity is TASTING ROOM, INC. Its competitors include Winc, Bright Cellars and Firstleaf; 2 of its 3 listed competitors have raised funding.
Company details
Tasting Room was founded in 2009 in New York, United States, as a wine subscription service within the beverage industry. User wine profiles are generated through sample-size mini bottles, after which full bottles are selected and shipped according to individual preferences. Operations focus on tailored selections for members, with shipments managed from the U.S. base.
- Headquarters New York, United States
- Founders Tim Bucher
- Stage Acquired
- SectorsRetail
- Website tastingroom.com
- Social LinkedIn X
- Acquired by Lot18 (Jan 2013)
- Legal Name Tasting Room, Inc.
Products & Services of Tasting Room
Tasting Room offers a comprehensive portfolio of products and services, including Wine Club Subscription, Wine App, and Wine Directory.
Delivers personalized wine selections based on user taste profiles.
Enables wine rating and profile management for subscribers.
Provides access to wine details and recommendations online.
Funding Insights of Tasting Room
Tasting Room has successfully raised a total of $5.85M through 1 strategic funding round. The most recent funding activity was a Series A round of $5.85 million completed in November 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.85M
- Total Rounds 1
- Last Round Series A β $5.85M
- First Round $5.85M
(Nov 2010)
All 1 funding rounds of Tasting Room with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2010 | $5.85M | Series A | β | β | β |
1 investors in total: 1 institutional.
Investors in Tasting Room
Tasting Room has secured backing from 1 investor. Prominent investors backing the company include Lot18.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Wine club providing personalized subscriptions and direct delivery services. | 2010 | lot18.com | New York, United States |
Investor details for Tasting Room
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People of Tasting Room
1 people are tracked at Tasting Room (1 in leadership).
| Name | Role | Group |
|---|---|---|
Tim Bucher | Founder & CEO | Leadership |
Complete people profiles for Tasting Room
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Timeline of Tasting Room
3 dated milestones of Tasting Room across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Tasting Room is founded.
- Funding First funding round of $5.8M.
- Exit Acquired by Lot18.
Competitors of Tasting Room
Tasting Room has 3 listed competitors in our database, 2 of them funded. They include Winc, Bright Cellars and Firstleaf.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| winc.com | 2011 | Los Angeles, United States | $59.54M | 100 | Wine delivery services are provided via an online platform. | |
| brightcellars.com | 2014 | Boston, United States | $26.73M | 48 | Wine subscriptions are offered online with personalized recommendations. | |
| firstleaf.com | 2015 | Napa, United States | 54 | Wines are curated and delivered via a personalized subscription service. |
Detailed competitors of Tasting Room
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Web traffic of Tasting Room
Websites that share an audience with Tasting Room (tastingroom.com).
Websites whose visitors overlap most with Tasting Room. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lot18.com | 100% | 680.7K | View details | ||
vwm-online.com | vwm-online.com | 79% | β | ||
virginiawine.org | virginiawine.org | 79% | #2,025,930 | β | |
| o-i.com | 79% | 93.2K | #491,419 | View details | |
| uncorked.com | 76% | 9.7K | #1,830,819 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 14 similar websites and full traffic analytics for Tasting Room
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- 14 similar websites
- Audience overlap
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Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Tasting Room (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Related news about Tasting Room
Complete news archive for Tasting Room
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Frequently Asked Questions about Tasting Room
Tasting Room was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Tasting Room is headquartered in New York, United States. It is registered at New York, New York, United States.
Tim Bucher is the CEO of Tasting Room, as recorded in our data. They have also founded this company.
Tasting Room is a funded company, having raised a total of $5.85M across 1 funding round to date. The company's 1st funding round was a Series A of $5.85M, raised on Nov 2010.
Tasting Room was founded in 2009 in New York, United States, as a wine subscription service within the beverage industry. User wine profiles are generated through sample-size mini bottles, after which full bottles are selected and shipped according to individual preferences. Operations focus on tailored selections for members, with shipments managed from the U.S. base.
Tasting Room's top competitors include Winc, Firstleaf and Bright Cellars.
Tasting Room offers Wine Club Subscription, Wine App, and Wine Directory.
Tasting Room has 1 investor. Key investors include Lot18.
Tasting Room operates through Tasting Room, Inc..
Yes. Tasting Room was acquired by Lot18 in January 2013.

