About Lot18
Lot18 was a Retail company based in New York (United States) founded in 2010. Wine club providing personalized subscriptions and direct delivery services. It operates on a Subscription and D2C model in Retail and Consumer sectors. Lot18 has raised $48.15 million across 5 funding rounds from investors including Accel, FirstMark and NEA. The company has 23 employees. Lot18 has completed 3 acquisitions, including CustomVine, Tasting Room and Vinobest. Its website lot18.com draws about 681 thousand monthly visits. The company is recorded as dissolved. Lot18 offers products and services including Wine Subscription and WinePrint. Its focus areas include Ecommerce, Subscription Services, Personalized Products and Food and Beverage Tech. Its legal entity is L18 HOLDINGS, INC. Its competitors include Drizly, Vivino and Bright Cellars; 3 of its 3 listed competitors have raised funding.
Company details
Firstleaf operates as a wine subscription service, allowing users to answer questions about their preferences to receive customized wine selections delivered directly to their door. Based in the United States, particularly Napa County and Washington state, it partners with global wineries. The service includes tasting cards, a newsletter, and a satisfaction guarantee for risk-free exploration. Members can rate wines to refine their profiles, ensuring ongoing personalization without long-term commitments.
- Total Equity Funding$48.15M (USD)
in 5 rounds
- Latest Funding Round$33.65M (USD), Series C
Nov 2011
- InvestorsAccel
& 4 more
- Employee Count23
- Investments & AcquisitionsCustomVine
& 2 more
Products & Services of Lot18
Lot18 offers a comprehensive portfolio of products and services, including Wine Subscription and WinePrint.
Delivers personalized wines based on user taste profiles.
Helps users refine wine preferences through ratings and recommendations.
Funding Insights of Lot18
Lot18 has successfully raised a total of $48.15M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $33.65 million completed in November 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $48.15M
- Total Rounds 5
- Last Round Series C — $33.65M
- First Round $500,000
(Jun 2010)
- Investors Count 5
All 5 funding rounds of Lot18 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2011 | $33.65M | Series C | – | Accel | |
| Aug 2011 | $1M | Angel Round | – | Marc Lore, Vinit Bharara | – |
| May 2011 | $10M | Series B | – | New Enterprise Associates | |
| Nov 2010 | $3M | Series A | – | FirstMark | – |
| Jun 2010 | $500,000 | Seed | – | – | – |
5 investors in total: 3 institutional and 2 angel.
Investors in Lot18
Lot18 has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Accel, FirstMark and NEA.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Early-stage venture capital is invested in tech startups across sectors. | 1987 | firstmark.com | New York, United States | |
Venture capital investments are offered to startups by NEA. | nea.com | Menlo Park, United States | ||
ML Marc Lore | Serial entrepreneur, angel investor, founded Jet.com, ex-CEO Walmart eCommerce | unknown_3d7b07651f634342b | ||
VB Vinit Bharara | Angel investor, co-founder of Quikr, focused on Indian startups | unknown_a93abd2589284c4ea |
Investor details for Lot18
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Investments & Acquisitions by Lot18
Lot18 has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include CustomVine, Tasting Room and Vinobest.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Limited information available | customvine.com | 2013 | Jun 2018 | •••• | ||
Personalized wine subscriptions are delivered based on user taste profiles. | tastingroom.com | New York, United States | 2009 | Jan 2013 | •••• | |
Alcoholic beverages are retailed online by Vinobest. | vinobest.com | Paris, France | 2010 | Dec 2011 | •••• |
Complete acquisition details for Lot18
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Lot18
6 dated milestones of Lot18 across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Lot18 is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Series C, of $33.7M.
- Acquisition Acquires Vinobest.
- Acquisition Acquires Tasting Room.
- Acquisition Acquires CustomVine.
Competitors of Lot18
Lot18 has 3 listed competitors in our database, 3 of them funded. They include Drizly, Vivino and Bright Cellars.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| drizly.com | 2012 | Boston, United States | $117.31M | 112 | On-demand alcohol delivery is enabled via a mobile application. | |
| vivino.com | 2010 | San Francisco, United States | $223.62M | 194 | Online community platform for wine enthusiasts | |
| brightcellars.com | 2014 | Boston, United States | $26.73M | 48 | Wine subscriptions are offered online with personalized recommendations. |
Detailed competitors of Lot18
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Lot18
The website of Lot18 (lot18.com) receives about 680.7K visits a month.
- Monthly visits680.7K
▼ 6.7% vs previous month
Websites whose visitors overlap most with Lot18. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| falconebiz.com | 100% | 959.8K | #63,970 | View details | |
| tofler.in | 97% | 556K | #105,509 | View details | |
| zaubacorp.com | 96% | 4.9M | #12,689 | View details | |
| tracxn.com | 92% | 2.9M | #16,597 | View details | |
| indiafilings.com | 90% | 2.1M | #29,959 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Lot18
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
Top companies in Subscription & Video Commerce
3 companies that operate in the same segment as Lot18 (Subscription & Video Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Collectibles are auctioned through live videos on a mobile app. | 2019 | Marina Del Rey, California, United States | USD 1.52 B | 2,186 | ||
Multi-category products are traded via an app-based video commerce platform. | 2019 | El Segundo, California, United States | USD 235.75 M | 151 | ||
Provider of a cloud-based software tool to create shoppable and interactive videos | 2017 | Redwood City, California, United States | USD 248.5 M |
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Related news about Lot18
Complete news archive for Lot18
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Frequently Asked Questions about Lot18
Lot18 was founded in 2010.
Lot18 is headquartered in New York, United States. It is registered at New York, New York, United States.
Lot18 is a funded company, having raised a total of $48.15M across 5 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Jun 2010.
Lot18 has 23 employees.
Firstleaf operates as a wine subscription service, allowing users to answer questions about their preferences to receive customized wine selections delivered directly to their door. Based in the United States, particularly Napa County and Washington state, it partners with global wineries. The service includes tasting cards, a newsletter, and a satisfaction guarantee for risk-free exploration. Members can rate wines to refine their profiles, ensuring ongoing personalization without long-term commitments.
Lot18's top competitors include Drizly, Vivino and Bright Cellars.
Lot18 offers Wine Subscription and WinePrint.
Lot18 has made 3 acquisitions, including CustomVine, Tasting Room, and Vinobest.
Lot18 operates through L18 Holdings, Inc..
The website of Lot18 receives about 681 thousand visits a month.