About The Honest Company
The Honest Company is a company based in Santa Monica (United States) founded in 2011 by Christopher Gavigan, Jessica Alba, and Sean Kane. It operates as a Direct-to-Consumer (D2C), and Subscription Services. The Honest Company has raised $495.82 million across 8 funding rounds from investors including Fidelity Investments, Lightspeed Venture Partners and AllianceBernstein. The company has 164 employees as of December 31, 2024. The Honest Company has completed 1 acquisition, including Alt12 Apps. The Honest Company offers products and services including Clean Conscious Diapers, Clean Conscious Wipes, Hydrogel Cream, and Extreme Length Mascara. The Honest Company operates in a competitive market with competitors including Function of Beauty, Dabur, Arbonne International, Mielle Organics and Sol de Janeiro, among others.
- Headquarter Santa Monica, United States
- Employees 164 as on 31 Dec, 2024
- Founders Christopher Gavigan, Jessica Alba, Sean Kane
- Stage Public
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name The Honest Company, Inc.
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Annual Revenue
$378.34 M9.76as on Dec 31, 2024
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Net Profit
$-6.12 M84.39as on Dec 31, 2024
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EBITDA
$16.25 M187.41as on Dec 31, 2024
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Total Equity Funding
$495.82 M (USD)
in 8 rounds
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Latest Funding Round
$200 M (USD), Series F
Jun 06, 2018
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Investors
Fidelity Investments
& 10 more
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Employee Count
164
as on Dec 31, 2024
- Investments & Acquisitions
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IPO & Listings of The Honest Company
The Honest Company is a publicly listed company on the NASDAQ with ticker symbol HNST in USA, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of The Honest Company
The Honest Company offers a comprehensive portfolio of products and services, including Clean Conscious Diapers, Clean Conscious Wipes, Hydrogel Cream, and Extreme Length Mascara. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Diapers are designed for leak protection and comfort.
Wipes are made with water for sensitive skin.
Cream provides moisture barrier support for 24 hours.
Mascara offers a 2-in-1 primer and length.
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Leadership Team
13 people
Senior Team
11 people
Sales and Marketing
9 people
Board Team
7 people
Software Development Team
6 people
Finance and Accounting
6 people
Supply Team
4 people
Data Analysis and Operations Team
2 people
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Funding Insights of The Honest Company
The Honest Company has successfully raised a total of $495.82M across 8 strategic funding rounds. The most recent funding activity was a Series F round of $200 million completed in June 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series F — $200.0M
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First Round
First Round
(23 Sep 2011)
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2018 | Amount | Series F - The Honest Company | Valuation | L Catterton |
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| Oct, 2017 | Amount | Series E - The Honest Company | Valuation | Fidelity Investments |
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| Aug, 2015 | Amount | Series D - The Honest Company | Valuation | Glade Brook Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in The Honest Company
The Honest Company has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Fidelity Investments, Lightspeed Venture Partners and AllianceBernstein. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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L Catterton is recognized as a leading consumer-focused private equity group.
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Founded Year | Domain | Location | |
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Growth equity is provided to private internet and software companies.
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Founded Year | Domain | Location | |
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Private debt fund focused on multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by The Honest Company
The Honest Company has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Alt12 Apps. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Mobile apps for women's and maternity health are developed.
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2009 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - The Honest Company
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
The Honest Company Comparisons
Competitors of The Honest Company
The Honest Company operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Function of Beauty, Dabur, Arbonne International, Mielle Organics and Sol de Janeiro, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Customized skin and hair care products are provided online.
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| domain | founded_year | HQ Location |
Manufacturer of ayurvedic medicine and natural consumer products
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| domain | founded_year | HQ Location |
Natural personal care and beauty products are manufactured privately.
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| domain | founded_year | HQ Location |
brand of natural beauty & personal care products
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| domain | founded_year | HQ Location |
Brand of body care products
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| domain | founded_year | HQ Location |
Skin care and personal care products are manufactured and sold.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on The Honest Company
Frequently Asked Questions about The Honest Company
When was The Honest Company founded?
The Honest Company was founded in 2011.
Where is The Honest Company located?
The Honest Company is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Is The Honest Company a funded company?
The Honest Company is a funded company, having raised a total of $495.82M across 8 funding rounds to date. The company's 1st funding round was a Series D of $100M, raised on Sep 23, 2011.
How many employees does The Honest Company have?
As of Dec 31, 2024, the latest employee count at The Honest Company is 164.
What is the annual revenue of The Honest Company?
Annual revenue of The Honest Company is $378.34M as on Dec 31, 2024.
What does The Honest Company do?
The Honest Company is focused on delivering baby and beauty products with an emphasis on clean, conscious formulas. Products are developed across sectors like baby care, skincare, and makeup. Solutions are offered for sensitive skin, eco-conscious needs, and high-performance beauty standards. Transparency and thoughtful design are prioritized in product creation. The company serves customers through direct-to-consumer sales and subscription models.
Who are the top competitors of The Honest Company?
The Honest Company's top competitors include Dabur, Sol de Janeiro and Arbonne International.
What products or services does The Honest Company offer?
The Honest Company offers Clean Conscious Diapers, Clean Conscious Wipes, Hydrogel Cream, and Extreme Length Mascara.
Is The Honest Company publicly traded?
Yes, The Honest Company is publicly traded on NASDAQ under the ticker symbol HNST.
How many acquisitions has The Honest Company made?
The Honest Company has made 1 acquisition, including Alt12 Apps.
Who are The Honest Company's investors?
The Honest Company has 11 investors. Key investors include Fidelity Investments, Lightspeed Venture Partners, AllianceBernstein, L Catterton, and Glade Brook Capital.
What is The Honest Company's ticker symbol?
The ticker symbol of The Honest Company is HNST on NASDAQ.