About The Label Life
The Label Life is a Retail company based in Mumbai (India) founded in 2012 by Yashika Punjabee, and was acquired by GOAT Brand Labs in January 2022. Multi-category fashion products for women are sold online. The Label Life has raised $5.14 million across 6 funding rounds from investors including GOAT Brand Labs, Centrum and Kalpavriksh Fund. The company has 35 employees. The Label Life was last valued at $8.56 million in December 2019. Its website thelabellife.com draws about 25 thousand monthly visits. Its Indian entity Tll Goat Brand Labs Private Limited reported revenue of ₹8.09 Cr. The Label Life offers products and services including Clothing Line, Shoes Collection, Accessories Range, and Home and Gifts. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its competitors include Lulu & Sky, NNNOW and Kazo; 2 of its 3 listed competitors have raised funding.
Company details
The Label Life was established in 2012 in Mumbai, India, as an internet-first brand in the fashion sector. A range of products for women, including apparel, footwear, handbags, home decor, and accessories, is offered through its online platform. Operations focus on multi-category selections to serve diverse customer needs in the e-commerce space.
- Headquarters Mumbai, India
- Employees 35
- Founders Yashika Punjabee
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website thelabellife.com
- Social LinkedIn X Facebook Instagram
- Acquired by GOAT Brand Labs (Jan 2022)
- Legal Name Tll Goat Brand Labs Pvt Ltd
- Date of Incorporation 27 Oct, 2021
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹8.09 Cr
FY 2025 · -32% YoY
- Net Loss-₹5.32 Cr
FY 2025 · -66% margin
- EBITDA-₹1.60 Cr
FY 2025 · -20% margin
- Total Equity Funding$5.14M (USD)
in 6 rounds
- InvestorsGOAT Brand Labs
& 16 more
- Employee Count35
- Acquired byGOAT Brand Labs
(Jan 2022)
Associated legal entities of The Label Life
The Label Life is associated with 2 registered companies on The Company Check; the primary company is Tll Goat Brand Labs Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Tll Goat Brand Labs Private Limited CIN U74999MH2021PTC370426 | Active | 27 Oct 2021 | Mumbai, Maharashtra | ₹8.1 Cr | 35 | 2 | View details |
| Label Corp Private Limited CIN U74999MH2012PTC234663 | Active | 18 Aug 2012 | Mumbai, Maharashtra | ₹0.1 Cr | 27 | 3 | View details |
Products & Services of The Label Life
The Label Life offers a comprehensive portfolio of products and services, including Clothing Line, Shoes Collection, Accessories Range, and Home and Gifts.
Collection of tops, dresses, and bottoms for daily wear
Range of flats, heels, and wedges for various occasions
Bags, jewels, and items to enhance outfits
Items like linens, candles, and gifts for everyday use
Funding Insights of The Label Life
The Label Life has successfully raised a total of $5.14M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.14M
- Total Rounds 6
- First Round $1.06M
(Dec 2013)
- Investors Count 16
All 6 funding rounds of The Label Life with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | Series A | – | – | – | |
| Dec 2019 | $214,370 | Series A | $8.56M | Padmasree Ramabhadran | |
| Nov 2017 | $3.1M | Series A | $7.53M | Kalpavriksh Fund, Kalpavriksh Trust | |
| Feb 2017 | $504,388 | Seed | $••••• | Luxury Goods Retail | |
| Oct 2015 | $266,531 | Seed | $••••• | Kailash Rawat | |
| Dec 2013 | $1.06M | Seed | $••••• | Kalaari Capital |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2019 | $8.56M | •••••••• |
| Nov 2017 | $7.53M | •••••••• |
| Feb 2017 | $••••• | •••••••• |
| Oct 2015 | $••••• | •••••••• |
| Dec 2013 | $••••• | •••••••• |
Full valuation and stage history of The Label Life
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $8.56M (Dec 2019). 17 investors in total: 10 institutional and 7 angel.
Investors in The Label Life
The Label Life has secured backing from 17 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include GOAT Brand Labs, Centrum and Kalpavriksh Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
PE firm investing in India | kalpavrikshfund.com | Mumbai, India | ||
Investments in early-stage technology companies are made by Kalaari Capital. | kalaari.com | Bengaluru, India | ||
Retailer of households stuff | ||||
Integrated financial services are provided to corporates and individuals. | 1997 | centrum.co.in | Mumbai, India | |
Luxury goods are retailed online by the company in India. | Mumbai, India | |||
Multiple industries are operated across by Spero's diversified structure. | speroindia.com | Chennai, India | ||
Investment and scaling of D2C lifestyle brands are facilitated. | 2021 | goatbrandlabs.com | Bengaluru, India | |
PR Padmasree Ramabhadran | unknown_e1736ff02f754be0a | |||
US Utpal Sheth | Veteran investor, CEO of Rare Enterprises, mentor to Indian startups | unknown_93324e61b1fb4c04a |
Investor details for The Label Life
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Board of directors of Tll Goat Brand Labs Private Limited (The Label Life)
Tll Goat Brand Labs Private Limited is the primary company behind The Label Life. The boards of the 2 registered companies of The Label Life currently have 5 directors; the longest-serving is Preeta Sudhanshu Sukhtankar, appointed in 2012. 12 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Preeta Sudhanshu Sukhtankar DIN 02404964 | Director | 18 Aug 2012 | 14 yrs 2 mo | Label Corp Private Limited |
| Niraj Shah Chandrakant DIN 07978480 | Director | 02 Feb 2018 | 8 yrs 9 mo | Label Corp Private Limited |
| Rishi Vasudev DIN 07086568 | Director | 25 Nov 2021 | 4 yrs 11 mo | Tll Goat Brand Labs Private Limited |
| Prashant Singh DIN 03469135 | Additional Director | 27 Mar 2023 | 3 yrs 7 mo | Label Corp Private Limited |
| Asit Patnaik DIN 10905545 | Additional Director | 31 Jan 2025 | 1 yr 9 mo | Tll Goat Brand Labs Private Limited |
People of The Label Life
2 people are tracked at The Label Life (2 in leadership); the tracked headcount is 35.
| Name | Role | Group |
|---|---|---|
Yashika Punjabee | Co-Founder | Leadership |
| founder | Leadership |
Complete people profiles for The Label Life
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Financials of The Label Life
Figures of Tll Goat Brand Labs Private Limited, the primary company behind The Label Life, for FY 2025. Revenue was ₹8.09 Cr (-32% year on year). Net loss was -₹5.32 Cr (-66% margin). EBITDA was -₹1.60 Cr (-20% margin). Revenue has grown at a compounded annual rate of +39% over three years.
- ₹8.09 CrRevenue · FY 2025 · -32% YoY
- -₹5.32 CrNet loss · -66% margin
- -₹1.60 CrEBITDA · -20% margin
- ₹3.7 LakhPaid-up capital
- 35Employees (provident fund records)
- +39%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Tll Goat Brand Labs Private Limited are on its company page.
Detailed financial statements for The Label Life
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of The Label Life
5 dated milestones of The Label Life across 10 years, from founding to its latest funding, stage changes and deals.
- Founded The Label Life is founded.
- Funding First funding round of $1.1M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A,.
- Exit Acquired by GOAT Brand Labs.
Competitors of The Label Life
The Label Life has 3 listed competitors in our database, 2 of them funded. They include Lulu & Sky, NNNOW and Kazo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| luluandsky.com | 2016 | Delhi, India | $3.51M | 23 | Fashion apparel and accessories for women are sold online. | |
| nnnow.com | 2016 | Bengaluru, India | 1,036 | Online platform for purchasing top international fashion and footwear brands. | ||
| kazo.com | 2007 | Delhi, India | $1.58M | 368 | Women's apparel and accessories are manufactured and retailed by Kazo. |
Detailed competitors of The Label Life
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Web traffic of The Label Life
The website of The Label Life (thelabellife.com) receives about 25.2K visits a month.
- Monthly visits25.2K
▲ 32.6% vs previous month
Websites whose visitors overlap most with The Label Life. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fablestreet.com | 100% | 438.5K | #81,552 | View details | |
| maxfashion.in | 95% | 3.6M | #9,528 | View details | |
| jaipurkurti.com | 94% | 78.5K | #406,591 | View details | |
andindia.com | andindia.com | 94% | #113,614 | – | |
| styched.in | 83% | 23.6K | #1,111,631 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for The Label Life
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Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as The Label Life (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
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Related news about The Label Life
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Frequently Asked Questions about The Label Life
The Label Life was founded in 2012 and raised its 1st funding round 1 year after it was founded.
The Label Life is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
The Label Life is a funded company, having raised a total of $5.14M across 6 funding rounds to date. The company's 1st funding round was a Seed of $1.06M, raised on Dec 2013.
The Label Life has 35 employees.
The primary company behind The Label Life, Tll Goat Brand Labs Private Limited, reported revenue of ₹8.09 Cr for FY 2025, down 32% year on year.
The Label Life was established in 2012 in Mumbai, India, as an internet-first brand in the fashion sector. A range of products for women, including apparel, footwear, handbags, home decor, and accessories, is offered through its online platform. Operations focus on multi-category selections to serve diverse customer needs in the e-commerce space.
The Label Life's top competitors include NNNOW, Lulu & Sky and Kazo.
The Label Life offers Clothing Line, Shoes Collection, Accessories Range, and Home and Gifts.
The Label Life has 17 investors. Key investors include GOAT Brand Labs, Centrum, Kalpavriksh Fund, Padmasree Ramabhadran, and Utpal Sheth.
The valuation of The Label Life is $8.56M as of Dec 2019.
The Label Life is associated with 2 legal entities: Tll Goat Brand Labs Private Limited, Label Corp Private Limited.
Yes. The Label Life was acquired by GOAT Brand Labs in January 2022.