About The Row
The Row is a Retail company based in New York (United States) founded in 2006 by Mary-Kate Olsen and Ashley Olsen. It operates as an internet first brand of casual and formal apparel wear for women. The company has 538 employees. The Row was last valued at $1 billion in September 2024. Its website therow.com draws about 885 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Apparel. Its legal entity is TR APPAREL, LLC. Its competitors include Cider, Everlane, True Religion Apparel, Moncler and Boohoo and 5 more; 5 of its 10 listed competitors have raised funding.
Company details
The Row was founded in 2006 in New York, United States, as a fashion brand focused on womens casual and formal wear. Apparel, footwear, and accessories are offered through company-owned stores. Operations emphasize direct retail channels, with products targeted at the luxury segment of the apparel industry. The brand is co-led by Mary-Kate Olsen and Ashley Olsen.
- Headquarters New York, United States
- Employees 538
- Founders Mary-Kate Olsen, Ashley Olsen
- Stage Unicorn
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website therow.com
- Social LinkedIn X Facebook Instagram
- Legal Name Tr Apparel, Llc
- InvestorsMousse Investments
& 1 more
- Employee Count538
Funding Insights of The Row
- Total Rounds 1
- Investors Count 2
All 1 funding rounds of The Row with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2024 | – | Seed | – | Mousse Investments, Tethys Investments | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of The Row
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $1B (Sep 2024). 2 investors in total: 2 institutional.
Investors in The Row
The Row has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Mousse Investments and Tethys Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm backed by Mousse Investment | – | moussepartners.com | New York, United States | |
Private equity firm focused on energy, financial services, agriculture, and hospitality services | – | tethysinvestments.com | - |
Investor details for The Row
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of The Row
6 people are tracked at The Row (5 in leadership, 1 in team); the tracked headcount is 538.
| Name | Role | Group |
|---|---|---|
Mary-Kate Olsen | Co-Founder | Leadership |
Ashley Olsen | Co-Founder & President | Leadership |
Camie Hoang | Head Of Atelier | Leadership |
Lisa Yazzie | Clothing Design Director, The Row | Leadership |
Marshall Vickness | Chief Of Staff | Leadership |
Ashley Olsen and Mary-Kate Olsen | Founders | Team |
Complete people profiles for The Row
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of The Row
3 dated milestones of The Row across 18 years, from founding to its latest funding, stage changes and deals.
- Founded The Row is founded.
- Funding First funding round.
- Milestone Reaches Unicorn status.
Competitors of The Row
The Row has 10 listed competitors in our database, 5 of them funded. They include Cider, Everlane, True Religion Apparel, Moncler and Boohoo, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| shopcider.com | 2020 | Hong Kong, China | $140M | – | Apparel for women is provided by an internet-first brand. | |
| everlane.com | 2010 | San Francisco, United States | $90.21M | 375 | Multi-category fashion products are offered via an internet-first brand. | |
| truereligion.com | 2002 | Los Angeles, United States | – | 1,453 | Internet first brand of fashion apparel wear for men and women | |
| moncler.com | 2003 | Milano, Italy | $611.48M | 283 | Internet first brand offering multi-category fashion products for men and women | |
| boohoo.com | 2006 | London, United Kingdom | – | 5,079 | Multi-category fashion products are offered online for men and women. | |
| goldengoose.com | 2000 | Milan, Italy | – | 37 | Internet first brand offering apparel wear for kids, men & women | |
| chubbiesshorts.com | 2011 | San Francisco, United States | $14.13M | 54 | Men's casual apparel and swimwear are designed and retailed. | |
| 100thieves.com | 2017 | Los Angeles, United States | $95M | 149 | Multi-category casual apparel is offered online for men and women. | |
| levi.com | 1853 | San Francisco, United States | – | – | Internet first brand of apparel wear for kids, women, men and accessories | |
| sezane.com | 2013 | Paris, France | – | – | Internet first brand offering apparel and accessories for men and women |
Detailed competitors of The Row
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Web traffic of The Row
The website of The Row (therow.com) receives about 885.2K visits a month and ranks #54,452 among all websites worldwide, #2,673 in Fashion and Apparel.
- Monthly visits885.2K
▼ 1.1% vs previous month
- Unique visitors487K
per month
- Global rank#54,452
among all websites
- Category rank#2,673
Lifestyle · Fashion and Apparel
- Bounce rate42%
- Pages per visit3.2
- Average visit1 min 30 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with The Row. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| net-a-porter.com | 100% | 8M | #7,083 | View details | |
| mytheresa.com | 91% | 9.7M | #6,086 | View details | |
| fwrd.com | 86% | 3.4M | #19,288 | View details | |
| elizabethandjames.us | 85% | – | – | View details | |
karenkooper.com | karenkooper.com | 82% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for The Row
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- 40 similar websites
- Audience overlap
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Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as The Row (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
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Related news about The Row
Complete news archive for The Row
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Frequently Asked Questions about The Row
The Row was founded in 2006 and raised its 1st funding round 18 years after it was founded.
The Row is headquartered in New York, United States. It is registered at New York, New York, United States.
The Row has 538 employees.
The Row was founded in 2006 in New York, United States, as a fashion brand focused on womens casual and formal wear. Apparel, footwear, and accessories are offered through company-owned stores. Operations emphasize direct retail channels, with products targeted at the luxury segment of the apparel industry. The brand is co-led by Mary-Kate Olsen and Ashley Olsen.
The Row's top competitors include True Religion Apparel, Cider and Everlane.
The Row has 2 investors. Key investors include Mousse Investments, and Tethys Investments.
The valuation of The Row is $1B as of Sep 2024.
The Row operates through Tr Apparel, Llc.
The website of The Row receives about 885 thousand visits a month and ranks #54,452 among all websites worldwide.