About The Social Standard
The Social Standard is a Media & Entertainment company based in Santa Monica (United States) founded in 2014 by Jessica Phillips. Custom content is created by global influencers for brand engagement. It operates in the Media & Entertainment and Technology sectors. The Social Standard has completed 1 acquisition, including influencedventures.com. The Social Standard offers products and services including Influencer Marketing Services, TikTok Activation, and YouTube Shorts Activation. Its focus areas include Enterprise Applications, PR Tech, Influencer Marketing and Marketplace. Its competitors include Opendorse, Influential and CreatorIQ; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2014 in Santa Monica, United States, The Social Standard operates as an influencer marketing platform in the digital advertising sector. A network of industry-specific influencers from around the world is maintained to produce customized content for brands. Engagement is maximized through these tailored collaborations, with services focused on connecting clients to relevant creators across geographies.
- Headquarters Santa Monica, United States
- Founders Jessica Phillips
- SectorsMedia & EntertainmentTechnology
- Email••••••••
- Website sostandard.com
- Social LinkedIn X YouTube
- Investments & Acquisitions
Products & Services of The Social Standard
The Social Standard offers a comprehensive portfolio of products and services, including Influencer Marketing Services, TikTok Activation, and YouTube Shorts Activation.
Connects brands with influencers for effective social media campaigns.
Strategies for brand activation and marketing on TikTok platform.
Tools for creating and promoting content on YouTube Shorts.
Apps and channels of The Social Standard
its YouTube channel The Social Standard has 82 subscribers and 30 videos.
Videos from The Social Standard
The most watched videos on The Social Standard's YouTube channel, The Social Standard (82 subscribers). Click a video to play it here.
More on The Social Standard.
People of The Social Standard
3 people are tracked at The Social Standard (3 in leadership).
| Name | Role | Group |
|---|---|---|
Jessica Phillips | Founder | Leadership |
Jess Phillips | Founder, CEO | Leadership |
Richard Becker | Director, Marketing And Customer Engagement | Leadership |
Complete people profiles for The Social Standard
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by The Social Standard
The Social Standard has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include influencedventures.com.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Limited information available | influencedventures.com | Nevada, United States | 2020 | Jul 2021 | •••• |
Complete acquisition details for The Social Standard
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of The Social Standard
2 dated milestones of The Social Standard across 7 years, from founding to its latest funding, stage changes and deals.
- Founded The Social Standard is founded.
- Acquisition Acquires influencedventures.com.
Competitors of The Social Standard
The Social Standard has 3 listed competitors in our database, 3 of them funded. They include Opendorse, Influential and CreatorIQ.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| opendorse.com | 2013 | Lincoln, United States | $50.95M | 96 | Influencer marketing for athletes is facilitated through a specialized platform. | |
| influential.co | 2014 | Las Vegas, United States | $18.65M | 249 | Influencer marketing platform is provided for social media content monetization. | |
| creatoriq.com | 2014 | Los Angeles, United States | $79M | 187 | Influencer marketing platform for enterprises |
Detailed competitors of The Social Standard
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of The Social Standard
The website of The Social Standard (sostandard.com) receives about 4.3K visits a month.
- Monthly visits4.3K
▼ 13% vs previous month
Websites whose visitors overlap most with The Social Standard. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| optimonk.com | 100% | #203,587 | View details |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as The Social Standard (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about The Social Standard
Complete news archive for The Social Standard
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about The Social Standard
The Social Standard was founded in 2014.
The Social Standard is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Founded in 2014 in Santa Monica, United States, The Social Standard operates as an influencer marketing platform in the digital advertising sector. A network of industry-specific influencers from around the world is maintained to produce customized content for brands. Engagement is maximized through these tailored collaborations, with services focused on connecting clients to relevant creators across geographies.
The Social Standard's top competitors include CreatorIQ, Opendorse and Influential.
The Social Standard offers Influencer Marketing Services, TikTok Activation, and YouTube Shorts Activation.
The Social Standard has made 1 acquisition, including influencedventures.com.