About The Straw
The Straw is a company based in Bromma (Sweden) founded in 2020 by Caroline Ranas and Ellen Westoo. It operates as a B2C and D2C. The Straw offers products and services including The Dotted Vase, Chipmunk Candle Holder, The Picnic Chair, and Interior Design Services. The Straw operates in a competitive market with competitors including Knoll, Hem, Laura Ashley, Lammhults Design Group and String Furniture, among others.
- Headquarter Bromma, Sweden
- Founders Caroline Ranas, Ellen Westoo
- SectorsConsumer
- Email••••••••
- Website thestraw.se
- Social Instagram
Products & Services of The Straw
The Straw offers a comprehensive portfolio of products and services, including The Dotted Vase, Chipmunk Candle Holder, The Picnic Chair, and Interior Design Services.
Vase for stylish interior decoration using sustainable materials.
Candle holder adding whimsical touch to home settings.
Portable chair for outdoor or indoor use with net design.
Expert services for creating sustainable and unique spaces.
People of The Straw
2 people are tracked at The Straw (2 in leadership).
| Name | Role | Group |
|---|---|---|
Caroline Ranas | Co-Founder | Leadership |
Ellen Westoo | Co-Founder | Leadership |
Complete people profiles for The Straw
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Competitors of The Straw
The Straw operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Knoll, Hem, Laura Ashley, Lammhults Design Group and String Furniture, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| knoll.com | 1938 | East Greenville, United States | – | 1,778 | Modern furniture for homes and offices is designed and manufactured. | |
| hem.com | 2014 | Stockholm, Sweden | $5M | 1 | Internet-first brand of multi-category home improvement products | |
| lauraashley.com | 1954 | Fulham, United Kingdom | – | – | Home goods are retailed online and through international stores. | |
| lammhultsdesigngroup.com | 1945 | Lammhult, Sweden | – | – | Provider of interior design services and products | |
| stringfurniture.com | 1949 | Malmo, Sweden | – | – | Brand of home & office furniture | |
| renskalla.se | 2015 | Soderala, Sweden | – | – | Private label home improvement items are offered by Renskalla. | |
| sagaform.com | 1995 | Boras, Sweden | – | – | Sells Swedish-designed tableware, kitchenware, and home decor items online and through retailers. | |
| swedishninja.com | 2007 | Malmo, Sweden | – | – | Designs and sells playful lighting fixtures and accessories online. | |
| svenskttenn.se | 1924 | Stockholm, Sweden | – | – | Retails furniture, textiles, lighting, and home accessories in Scandinavian style. |
Detailed competitors of The Straw
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Similar companies to The Straw
10 companies that operate in the same segment as The Straw (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Frequently Asked Questions about The Straw
The Straw was founded in 2020.
The Straw is headquartered in Bromma, Sweden. It is registered at Bromma, Stockholms Lan, Sweden.
The Straw is a Stockholm-based company specializing in sustainable interior design and products. It sells hand-picked items like vases, candles, and furniture made from recycled or natural materials. The business emphasizes quality, longevity, and environmental responsibility, offering online shopping and design services. It focuses on creating unique, personal spaces for homes or offices while balancing style and eco-conscious practices, serving consumers in Europe.
The Straw's top competitors include Knoll, Lammhults Design Group and Laura Ashley.
The Straw offers The Dotted Vase, Chipmunk Candle Holder, The Picnic Chair, and Interior Design Services.