The Straw

Bromma, Sweden Founded: 2020 • Age: 6 yrs
Provides sustainable interior design services and eco-friendly home furnishings online.
Annual revenue - Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors - Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About The Straw

The Straw is a company based in Bromma (Sweden) founded in 2020 by Caroline Ranas and Ellen Westoo. It operates as a B2C and D2C. The Straw offers products and services including The Dotted Vase, Chipmunk Candle Holder, The Picnic Chair, and Interior Design Services. The Straw operates in a competitive market with competitors including Knoll, Hem, Laura Ashley, Lammhults Design Group and String Furniture, among others.

  • Headquarter Bromma, Sweden
  • Founders Caroline Ranas, Ellen Westoo
  • Sectors
    Consumer
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Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
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  • Net Profit
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  • EBITDA
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  • Latest Funding Round
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  • Investors
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  • Employee Count
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Products & Services of The Straw

The Straw offers a comprehensive portfolio of products and services, including The Dotted Vase, Chipmunk Candle Holder, The Picnic Chair, and Interior Design Services.

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Vase for stylish interior decoration using sustainable materials.

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Candle holder adding whimsical touch to home settings.

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Portable chair for outdoor or indoor use with net design.

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Expert services for creating sustainable and unique spaces.

Funding Insights of The Straw

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Detailed funding history for The Straw

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Investments & Acquisitions by The Straw

Investments
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Investment portfolio details for The Straw

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Financial Statements - The Straw

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Detailed financials for The Straw

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The Straw Comparisons

The Straw Primary company
Description
Provides sustainable interior design services and eco-friend...
Location
Bromma, Sweden
Founded Year
2020
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for The Straw

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Competitors of The Straw

The Straw operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Knoll, Hem, Laura Ashley, Lammhults Design Group and String Furniture, among others.

Company Name Domain Founded year HQ Location Description
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Modern furniture for homes and offices is designed and manufactured.
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Internet-first brand of multi-category home improvement products
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Home goods are retailed online and through international stores.
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Provider of interior design services and products
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Brand of home & office furniture
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Private label home improvement items are offered by Renskalla.
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Detailed competitors of The Straw

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Latest news on The Straw

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Complete news archive for The Straw

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Frequently Asked Questions about The Straw

The Straw was founded in 2020.

The Straw is headquartered in Bromma, Sweden. It is registered at Bromma, Stockholms Lan, Sweden.

The Straw is a Stockholm-based company specializing in sustainable interior design and products. It sells hand-picked items like vases, candles, and furniture made from recycled or natural materials. The business emphasizes quality, longevity, and environmental responsibility, offering online shopping and design services. It focuses on creating unique, personal spaces for homes or offices while balancing style and eco-conscious practices, serving consumers in Europe.

The Straw's top competitors include Knoll, Lammhults Design Group and Laura Ashley.

The Straw offers The Dotted Vase, Chipmunk Candle Holder, The Picnic Chair, and Interior Design Services.

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