About The Straw
The Straw is a company based in Bromma (Sweden) founded in 2020 by Caroline Ranas and Ellen Westoo. It operates as a B2C, and D2C. The Straw offers products and services including The Dotted Vase, Chipmunk Candle Holder, The Picnic Chair, and Interior Design Services. The Straw operates in a competitive market with competitors including Knoll, Hem, Laura Ashley, Lammhults Design Group and String Furniture, among others.
- Headquarter Bromma, Sweden
- Founders Caroline Ranas, Ellen Westoo
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Consumer
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Products & Services of The Straw
The Straw offers a comprehensive portfolio of products and services, including The Dotted Vase, Chipmunk Candle Holder, The Picnic Chair, and Interior Design Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Vase for stylish interior decoration using sustainable materials.
Candle holder adding whimsical touch to home settings.
Portable chair for outdoor or indoor use with net design.
Expert services for creating sustainable and unique spaces.
Funding Insights of The Straw
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investments & Acquisitions by The Straw
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - The Straw
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
The Straw Comparisons
Competitors of The Straw
The Straw operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Knoll, Hem, Laura Ashley, Lammhults Design Group and String Furniture, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Modern furniture for homes and offices is designed and manufactured.
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| domain | founded_year | HQ Location |
Internet-first brand of multi-category home improvement products
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| domain | founded_year | HQ Location |
Home goods are retailed online and through international stores.
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| domain | founded_year | HQ Location |
Provider of interior design services and products
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| domain | founded_year | HQ Location |
Brand of home & office furniture
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| domain | founded_year | HQ Location |
Private label home improvement items are offered by Renskalla.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about The Straw
When was The Straw founded?
The Straw was founded in 2020.
Where is The Straw located?
The Straw is headquartered in Bromma, Sweden. It is registered at Bromma, Stockholms Lan, Sweden.
What does The Straw do?
The Straw is a Stockholm-based company specializing in sustainable interior design and products. It sells hand-picked items like vases, candles, and furniture made from recycled or natural materials. The business emphasizes quality, longevity, and environmental responsibility, offering online shopping and design services. It focuses on creating unique, personal spaces for homes or offices while balancing style and eco-conscious practices, serving consumers in Europe.
Who are the top competitors of The Straw?
The Straw's top competitors include Knoll, Lammhults Design Group and Laura Ashley.
What products or services does The Straw offer?
The Straw offers The Dotted Vase, Chipmunk Candle Holder, The Picnic Chair, and Interior Design Services.