The Straw

Bromma, Sweden Founded: 2020 • Age: 6 yrs
Provides sustainable interior design services and eco-friendly home furnishings online.
Annual revenue - Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors - Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About The Straw

The Straw is a company based in Bromma (Sweden) founded in 2020 by Caroline Ranas and Ellen Westoo. It operates as a B2C and D2C. The Straw offers products and services including The Dotted Vase, Chipmunk Candle Holder, The Picnic Chair, and Interior Design Services. The Straw operates in a competitive market with competitors including Knoll, Hem, Laura Ashley, Lammhults Design Group and String Furniture, among others.

  • Headquarter Bromma, Sweden
  • Founders Caroline Ranas, Ellen Westoo
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
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Operational Areas
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
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Products & Services of The Straw

The Straw offers a comprehensive portfolio of products and services, including The Dotted Vase, Chipmunk Candle Holder, The Picnic Chair, and Interior Design Services.

Primary

Vase for stylish interior decoration using sustainable materials.

Candle holder adding whimsical touch to home settings.

Portable chair for outdoor or indoor use with net design.

Expert services for creating sustainable and unique spaces.

Funding Insights of The Straw

Investments & Acquisitions by The Straw

Investments

Financial Statements - The Straw

The Straw Comparisons

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Competitors of The Straw

The Straw operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Knoll, Hem, Laura Ashley, Lammhults Design Group and String Furniture, among others.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Modern furniture for homes and offices is designed and manufactured.
domain founded_year HQ Location
Internet-first brand of multi-category home improvement products
domain founded_year HQ Location
Home goods are retailed online and through international stores.
domain founded_year HQ Location
Provider of interior design services and products
domain founded_year HQ Location
Brand of home & office furniture
domain founded_year HQ Location
Private label home improvement items are offered by Renskalla.

Latest news on The Straw

Frequently Asked Questions about The Straw

The Straw was founded in 2020.

The Straw is headquartered in Bromma, Sweden. It is registered at Bromma, Stockholms Lan, Sweden.

The Straw is a Stockholm-based company specializing in sustainable interior design and products. It sells hand-picked items like vases, candles, and furniture made from recycled or natural materials. The business emphasizes quality, longevity, and environmental responsibility, offering online shopping and design services. It focuses on creating unique, personal spaces for homes or offices while balancing style and eco-conscious practices, serving consumers in Europe.

The Straw's top competitors include Knoll, Lammhults Design Group and Laura Ashley.

The Straw offers The Dotted Vase, Chipmunk Candle Holder, The Picnic Chair, and Interior Design Services.

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