About TrackingDesk
TrackingDesk is a company based in Tel Aviv (Israel) founded in 2014 by Laurent Malka. It operates as a SaaS. TrackingDesk offers products and services including TrackingDesk Platform, Zapier Integration, and Ad Network Integrations. TrackingDesk operates in a competitive market with competitors including Criteo, NextRoll, Unified, RhythmOne and Mediaocean, among others.
- Headquarter Tel Aviv, Israel
- Founders Laurent Malka
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Sectors
Technology
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Social
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Products & Services of TrackingDesk
TrackingDesk offers a comprehensive portfolio of products and services, including TrackingDesk Platform, Zapier Integration, and Ad Network Integrations. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables tracking and attributing conversions for marketing campaigns.
Connects campaign data with other apps for enhanced functionality.
Facilitates connections with ad networks for precise attribution.
Funding Insights of TrackingDesk
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investments & Acquisitions by TrackingDesk
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - TrackingDesk
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Trackingdesk Comparisons
Competitors of TrackingDesk
TrackingDesk operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Criteo, NextRoll, Unified, RhythmOne and Mediaocean, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
AI-driven ad campaigns are managed for personalization and optimization.
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| domain | founded_year | HQ Location |
Provider of data-driven marketing technology for B2B and D2C businesses
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| domain | founded_year | HQ Location |
Social media advertising services are delivered across digital platforms.
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| domain | founded_year | HQ Location |
Audiences are connected to brands via cross-screen video advertising.
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| domain | founded_year | HQ Location |
Advertising software and integration services are provided for enterprises.
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| domain | founded_year | HQ Location |
SaaS-based partner management platform
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about TrackingDesk
When was TrackingDesk founded?
TrackingDesk was founded in 2014.
Where is TrackingDesk located?
TrackingDesk is headquartered in Tel Aviv, Israel.
Who is the current CEO of TrackingDesk?
Laurent Malka is the current CEO of TrackingDesk. They have also founded this company.
What does TrackingDesk do?
TrackingDesk is a conversion tracking and attribution platform designed for performance marketers, enabling integration with ad networks, affiliate networks, and business apps via tools like Zapier. It allows users to monitor campaign performance across PPC, Native, Social Media, and SEO, delivering actionable insights for data-driven decisions. The platform supports quick connections and continuous learning in advertising, though specific locations and clients are not detailed in available information.
Who are the top competitors of TrackingDesk?
TrackingDesk's top competitors include Criteo, NextRoll and Mediaocean.
What products or services does TrackingDesk offer?
TrackingDesk offers TrackingDesk Platform, Zapier Integration, and Ad Network Integrations.