About TradePending
TradePending is a Technology company based in Durham (United States) founded in 2014, and was acquired by CapStreet in February 2021. Vehicle trade-in valuations are generated via a dealer website plugin. It operates in the Technology and Transportation, Automotive & Logistics sectors. The company has 82 employees. TradePending has completed 2 acquisitions, including AutoAPR and SnapCell. Its website tradepending.com draws about 151 thousand monthly visits. Its Indian entity Ing Vysya Bank Limited reported revenue of ₹2,262 Cr. TradePending offers products and services including Trade, Payments, AutoBio, Badges, and Video for Sales. Its focus areas include Auto Tech, Auto IT, Dealer Management and Marketing. Its competitors include Digital Air Strike, Xtime and Dealer.com; 3 of its 3 listed competitors have raised funding.
Company details
TradePending was founded in 2014 in Durham, United States, within the automotive software sector. A plugin named SNAP is provided for dealer websites, where valuations for trade-in vehicles are calculated using real-time data from local franchised dealers sales listings. Operations focus on enabling customer discussions about trade values to support lead generation and sales attribution in the vehicle dealership industry.
- Headquarters Durham, United States
- Employees 82
- Stage Acquired
- SectorsTechnologyTransportation, Automotive & Logistics
- Website category Vehicles
- Email••••••••
- Phone•••• ••••
- Website tradepending.com
- Social LinkedIn X Facebook Instagram
- Acquired by CapStreet (Feb 2021)
- Legal Name Tradepending, Llc
- Date of Incorporation 29 Mar, 1930
- Jurisdiction Bangalore, Karnataka, India
Associated legal entities of TradePending
TradePending operates through Ing Vysya Bank Limited, a listed company (amalgamated). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Ing Vysya Bank Limited Listed CIN L85110KA1930PLC000124 | Amalgamated | 29 Mar 1930 | Bangalore, Karnataka | ₹2,262 Cr | 11 | View details |
Products & Services of TradePending
TradePending offers a comprehensive portfolio of products and services, including Trade, Payments, AutoBio, Badges, and Video for Sales.
Provides real-time trade-in values for vehicles on dealership websites.
Converts traffic with payment ranges and financing options.
Creates detailed brochures for individual vehicles to build value.
Merchandises inventory to create urgency and highlight features.
Sends personalized videos for sales touch points.
Manages service specials and repairs through website integration.
Investors in TradePending
TradePending has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include CapStreet.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments in US companies are managed by CapStreet. | 1990 | capstreet.com | Houston, United States |
Investor details for TradePending
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- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Board of directors of Ing Vysya Bank Limited (TradePending)
Ing Vysya Bank Limited is the primary company behind TradePending. The board of Ing Vysya Bank Limited currently have 11 directors; the longest-serving is Maddali Venkata Satya Apparao, appointed in 2007. 15 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Maddali Venkata Satya Apparao DIN 00484877 | Company Secretary | 27 Jul 2007 | 19 yrs 2 mo | Ing Vysya Bank Limited |
| Santosh Desai DIN 01237902 | Director | 29 Apr 2008 | 18 yrs 5 mo | Ing Vysya Bank Limited |
| Meleveetil Damodaran DIN 02106990 | Director | 21 Jul 2008 | 18 yrs 3 mo | Ing Vysya Bank Limited |
| Vaughn Nigel Richtor DIN 00698356 | Director | 01 Jun 2009 | 17 yrs 4 mo | Ing Vysya Bank Limited |
| Vikram Talwar DIN 00416236 | Director | 20 Dec 2010 | 15 yrs 10 mo | Ing Vysya Bank Limited |
| Mark Edwin Newman DIN 03518417 | Director | 20 Apr 2011 | 15 yrs 6 mo | Ing Vysya Bank Limited |
| Jayant Mehrotra DIN 07681406 | CFO | 29 Apr 2014 | 12 yrs 5 mo | Ing Vysya Bank Limited |
| Alka Marezban Bharucha DIN 00114067 | Additional Director | 25 Jun 2014 | 12 yrs 3 mo | Ing Vysya Bank Limited |
| Adrianus Johannes Antonius Kas DIN 06853983 | Additional Director | 25 Jun 2014 | 12 yrs 3 mo | Ing Vysya Bank Limited |
| Kewal Kundanlal Handa DIN 00056826 | Additional Director | 12 Aug 2014 | 12 yrs 2 mo | Ing Vysya Bank Limited |
| David Han Lee Yong DIN 07015440 | Additional Director | 10 Nov 2014 | 11 yrs 11 mo | Ing Vysya Bank Limited |
People of TradePending
44 people are tracked at TradePending (21 in leadership, 23 in team); the tracked headcount is 82.
| Name | Role | Group |
|---|---|---|
Gaye Weinberger | Sr Vice President - Support Operations | Leadership |
Dragos Nour | Director Of Software Development | Leadership |
Tom Parker | Chief Financial Officer | Leadership |
Brice Englert | Founder, CEO | Leadership |
Joe Dallas | Vice President Of Marketing | Leadership |
Tim Zierden | Chief Operating Officer | Leadership |
Madhu Kota | Chief Technology Officer | Leadership |
Heather Rooney | Director Of Operations | Leadership |
Hal Wray | VP / GM Of Video | Leadership |
Jeff Angtuaco | Chief Product Officer | Leadership |
Charles Gibbs | Director Of Technical Services | Leadership |
Chris Branum | CTO | Leadership |
Kevin Foley | Corporate Training Director | Leadership |
Megan Bradbury | Director Of Human Resources | Leadership |
John Quinn | VP Of Products | Leadership |
Candice Fry | Director Of Video Sales | Leadership |
Richard Duron | Director Of Fp&a | Leadership |
Eric Schroff | Director Of Inside Sales | Leadership |
Derrick Wood | Director Of Sales | Leadership |
Jeremy Rodrigues | Sr. Director Of Product | Leadership |
24 more people are available in the full profile.
Complete people profiles for TradePending
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of TradePending
Figures of Ing Vysya Bank Limited, the primary company behind TradePending, for FY 2024. Revenue was ₹2,262 Cr (0% year on year). Revenue has grown at a compounded annual rate of +7% over three years and +4% over five years.
- ₹2,262 CrRevenue · FY 2024 · 0% YoY
- ₹192 CrPaid-up capital
- +7%Revenue CAGR, 3 years
- +4%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Ing Vysya Bank Limited are on its company page.
Detailed financial statements for TradePending
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by TradePending
TradePending has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include AutoAPR and SnapCell.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Platform for brands to create videos using mobile app | snapcell.us.com | Fort Lauderdale, United States | 2016 | Aug 2023 | •••• | |
Automobile finance research solutions are delivered via an online platform. | autoapr.com | Charlotte, United States | 2014 | Mar 2022 | •••• |
Complete acquisition details for TradePending
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Verified entity values are shown only after access is granted.
Competitors of TradePending
TradePending has 3 listed competitors in our database, 3 of them funded. They include Digital Air Strike, Xtime and Dealer.com.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| digitalairstrike.com | 2007 | Scottsdale, United States | $13.6M | 152 | Digital marketing solutions are provided for auto dealerships. | |
| xtime.com | 2004 | San Francisco, United States | $26.51M | 267 | Customer engagement tools for automotive dealers are provided. | |
| dealer.com | 1998 | Burlington, United States | $40M | Digital marketing solutions for automotive dealerships are delivered. |
Detailed competitors of TradePending
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of TradePending
The website of TradePending (tradepending.com) receives about 151.5K visits a month and ranks #162,824 among all websites worldwide, #3,578 in Vehicles.
- Monthly visits151.5K
▼ 27.7% vs previous month
- Unique visitors98.2K
per month
- Global rank#162,824
among all websites
- Category rank#3,578
Vehicles · Vehicles
- Bounce rate24%
- Pages per visit5.4
- Average visit3 min 07 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with TradePending. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| carfax.com | 100% | 54.2M | #763 | View details | |
| eleadcrm.com | 97% | #14,115 | View details |
Top companies in Sales Force Automation
3 companies that operate in the same segment as TradePending (Sales Force Automation) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Sales prospecting and engagement tools are offered to enterprises. | 2011 | Atlanta, Georgia, United States | USD 246.48 M | 1,121 |
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Related news about Tradepending
Complete news archive for TradePending
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Frequently Asked Questions about TradePending
TradePending was founded in 2014.
TradePending is headquartered in Durham, United States. It is registered at Durham, North Carolina, United States.
TradePending has 82 employees.
The primary company behind TradePending, Ing Vysya Bank Limited, reported revenue of ₹2,262 Cr for FY 2024, down 0% year on year.
TradePending was founded in 2014 in Durham, United States, within the automotive software sector. A plugin named SNAP is provided for dealer websites, where valuations for trade-in vehicles are calculated using real-time data from local franchised dealers sales listings. Operations focus on enabling customer discussions about trade values to support lead generation and sales attribution in the vehicle dealership industry.
TradePending's top competitors include Xtime, Dealer.com and Digital Air Strike.
TradePending offers Trade, Payments, AutoBio, Badges, and 2 more products and services.
TradePending has 1 investor. Key investors include CapStreet.
TradePending operates through Ing Vysya Bank Limited.
Yes. TradePending was acquired by CapStreet in February 2021.
The legal entities of TradePending currently have 11 directors, including Mark Edwin Newman, Vikram Talwar, Vaughn Nigel Richtor and others.

