About TryPrive
TryPrive is a Retail company based in San Francisco (United States) founded in 2020, and was acquired by Recurly in May 2025. ECommerce intelligence on competitors strategies and data is analyzed. It operates in the Retail and Technology sectors. TryPrive has raised $1.7 million across 1 funding round from investors including Recurly, defy vc and Halogen Ventures. The company has 7 employees. TryPrive offers products and services including Prive Subscriptions, Prive Experimentation, Prive Market Intelligence, Prive Referrals, and Prive Discovery. Its focus areas include E-Commerce Enablers, Analytics, Diversified and Brands Tech. Its legal entity is Prive Technologies Inc. Its competitors include Wiser, SPINS and Crisp; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 2020 in San Francisco, United States, the platform serves the eCommerce sector by delivering intelligence solutions. Competitors inventory, pricing, and discounting data are examined to uncover strategic signals. Insights into merchandising, inventory management, marketing efforts, social media presence, and overall audits are generated for brands. Operations focus on enabling informed decision-making through comprehensive competitor monitoring.
- Headquarters San Francisco, United States
- Employees 7
- Stage Acquired
- SectorsRetailTechnology
- Website tryprive.com
- Social LinkedIn X
- Acquired by Recurly (May 2025)
- Legal Name Prive Technologies Inc.
Products & Services of TryPrive
TryPrive offers a comprehensive portfolio of products and services, including Prive Subscriptions, Prive Experimentation, Prive Market Intelligence, Prive Referrals, and Prive Discovery.
Platform for setting up and scaling subscriptions on Shopify.
Tools for testing prices and subscription offers.
Provides real-time data on pricing and merchandising updates.
Programs to turn customers into brand ambassadors.
Features for cross-selling and up-selling with partners.
Funding Insights of TryPrive
TryPrive has successfully raised a total of $1.7M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.7 million completed in August 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.7M
- Total Rounds 1
- Last Round Seed — $1.7M
- First Round $1.7M
(Aug 2021)
- Investors Count 8
All 1 funding rounds of TryPrive with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2021 | $1.7M | Seed | – | Xfund, Bling Capital |
9 investors in total: 6 institutional and 3 angel.
Investors in TryPrive
TryPrive has secured backing from 9 investors, including venture fund and angel investors. Prominent investors backing the company include Recurly, defy vc and Halogen Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital investments are made in US geographies. | defy.vc | Woodside, United States | ||
Early-stage venture capital fund investing in women-led consumer technology companies. | halogenvc.com | |||
Early-stage venture capital funding is provided by Xfund. | xfund.com | Cambridge, United States | ||
Seed funding and product council are provided for early-stage companies. | blingcap.com | San Francisco, United States | ||
Early-stage investments are made in innovative startup founders by Basecase. | basecase.vc | |||
BF Brandon Farwell | Angel investor focusing on Indian startups, partner at XStar Capital. | unknown_4b76f33df11b4dd38 | ||
PC Patrick Chung | Indian angel investor, partner at XFund, focuses on early-stage tech startups. | unknown_d89ba3ad95334d4f9 | ||
BL Ben Ling | Indian-origin angel investor, ex-Google, YouTube, now at Bling Capital | unknown_fd277f6afa624e048 | ||
Subscription billing automation is provided for business operations. | 2009 | recurly.com | San Francisco, United States |
Investor details for TryPrive
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of TryPrive
2 people are tracked at TryPrive (1 in leadership, 1 in team); the tracked headcount is 7.
| Name | Role | Group |
|---|---|---|
Claudia Laurie | Co-CEO & Founder | Leadership |
Ilias Hachelaf | Senior Product Marketing Manager | Team |
Complete people profiles for TryPrive
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of TryPrive
3 dated milestones of TryPrive across 5 years, from founding to its latest funding, stage changes and deals.
- Founded TryPrive is founded.
- Funding First funding round of $1.7M.
- Exit Acquired by Recurly.
Competitors of TryPrive
TryPrive has 3 listed competitors in our database, 2 of them funded. They include Wiser, SPINS and Crisp.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wiser.com | 2012 | San Mateo, United States | $10.95M | 156 | Price intelligence and optimization software is provided for e-commerce retailers. | |
| spins.com | 1995 | Chicago, United States | 328 | Retail consumer analytics services are provided for natural products sector. | ||
| gocrisp.com | 2016 | New York, United States | $134.33M | Business analytics software is provided for CPG retailers and suppliers. |
Detailed competitors of TryPrive
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of TryPrive
Websites that share an audience with TryPrive (tryprive.com).
Websites whose visitors overlap most with TryPrive. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
subscriptioninsider.com | subscriptioninsider.com | 100% | #2,034,364 | – |
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as TryPrive (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Tryprive
Complete news archive for TryPrive
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Frequently Asked Questions about TryPrive
TryPrive was founded in 2020 and raised its 1st funding round 1 year after it was founded.
TryPrive is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
TryPrive is a funded company, having raised a total of $1.7M across 1 funding round to date. The company's 1st funding round was a Seed of $1.7M, raised on Aug 2021.
TryPrive has 7 employees.
Founded in 2020 in San Francisco, United States, the platform serves the eCommerce sector by delivering intelligence solutions. Competitors inventory, pricing, and discounting data are examined to uncover strategic signals. Insights into merchandising, inventory management, marketing efforts, social media presence, and overall audits are generated for brands. Operations focus on enabling informed decision-making through comprehensive competitor monitoring.
TryPrive offers Prive Subscriptions, Prive Experimentation, Prive Market Intelligence, Prive Referrals, and Prive Discovery.
TryPrive has 9 investors. Key investors include Recurly, defy vc, Halogen Ventures, Brandon Farwell, and Patrick Chung.
TryPrive operates through Prive Technologies Inc..
Yes. TryPrive was acquired by Recurly in May 2025.