
About Underoutfit
Underoutfit is a company based in Olean (United States) founded in 2020 by Gil Efrati, Steven Castellano, Menny Alon, and Felix Leshno. Underoutfit has raised $5 million across 1 funding round. Underoutfit offers products and services including Bras, Underwear, Activewear, Tops, and Shapewear. Underoutfit operates in a competitive market with competitors including Adore Me, ThirdLove, Skims, MeUndies and True&Co, among others.
- Headquarter Olean, United States
- Founders Gil Efrati, Steven Castellano, Menny Alon, Felix Leshno
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website underoutfit.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$5M (USD)
in 1 rounds
- Latest Funding Round$5M (USD), Series A
Feb 2024
Products & Services of Underoutfit
Underoutfit offers a comprehensive portfolio of products and services, including Bras, Underwear, Activewear, Tops, and Shapewear.
Provides support and comfort for women in various styles and sizes.
Offers everyday wear options for comfort and fit preferences.
Designed for physical activities with durable and flexible materials.
Includes casual and functional tops for daily use.
Enhances body shape and provides smoothing effects under garments.
Funding Insights of Underoutfit
Underoutfit has successfully raised a total of $5M through 1 strategic funding round. The most recent funding activity was a Series A round of $5 million completed in February 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 1
- Last Round Series A β $5M
- First Round $5M
(Feb 2024)
All 1 funding rounds of Underoutfit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2024 | $5M | Series A | β | β | β |
People of Underoutfit
5 people are tracked at Underoutfit (5 in leadership).
| Name | Role | Group |
|---|---|---|
Gil Efrati | Co-Founder | Leadership |
Steven Castellano | Co-Founder, Co-CEO & CPO | Leadership |
Menny Alon | Co-Founder & COO | Leadership |
Felix Leshno | Co-Founder & CXO | Leadership |
Daniel Malek | Co-Chief Executive Officer | Leadership |
Complete people profiles for Underoutfit
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Underoutfit
2 dated milestones of Underoutfit across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Underoutfit is founded.
- Funding First funding round of $5.0M.
Competitors of Underoutfit
Underoutfit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adore Me, ThirdLove, Skims, MeUndies and True&Co., among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adoreme.com | 2011 | New York, United States | $11.5M | 167 | Women's intimates are provided through an internet-first, vertically integrated model. | |
| thirdlove.com | 2012 | San Francisco, United States | $98.6M | 146 | Internet-first brand of innerwear for women | |
| skims.com | 2019 | Culver, United States | $664M | 159 | Internet-first brand offers inner wears for men and woman | |
| meundies.com | 2010 | Los Angeles, United States | $47.17M | 82 | Internet-first brand of inner wear for both men and women | |
| trueandco.com | 2012 | San Francisco, United States | $6M | – | Online bra fitting and shopping are enabled via proprietary technology. | |
| savagex.com | 2017 | El Segundo, United States | $290M | – | Internet first brand of innerwear for men and women | |
| spanx.com | 2000 | Atlanta, United States | – | 187 | Internet first brand offering apparel wear for women | |
| honeylove.com | 2002 | San Francisco, United States | $13.15M | 4 | Women's inner-wear is provided online by Honeylove brand. | |
| wearpepper.com | 2017 | Denver, United States | $2.1M | 30 | Eco-friendly innerwear for women is provided through an online platform. |
Detailed competitors of Underoutfit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Underoutfit
The website of Underoutfit (underoutfit.com) receives about 841.1K visits a month and ranks #48,509 among all websites worldwide, #2,379 in Fashion and Apparel.
- Monthly visits841.1K
▼ 19.5% vs previous month
- Unique visitors368K
per month
- Global rank#48,509
among all websites
- Category rank#2,379
Lifestyle · Fashion and Apparel
- Bounce rate26%
- Pages per visit4.7
- Average visit2 min 27 sec
- DevicesDesktop 10% Β· Mobile 90%
Websites whose visitors overlap most with Underoutfit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| honeylove.com | 100% | 1.5M | #30,661 | View details | |
| shapermint.com | 95% | 4.7M | #11,373 | View details | |
| feelingirl.com | 83% | 680.7K | #49,557 | View details | |
shecurve.com | shecurve.com | 83% | – | #45,081 | β |
| yourparade.com | 83% | 3.5K | #5,373,367 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Underoutfit
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Underoutfit
Complete news archive for Underoutfit
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Underoutfit
10 companies that operate in the same segment as Underoutfit (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Underoutfit
Underoutfit was founded in 2020 and raised its 1st funding round 4 years after it was founded.
Underoutfit is headquartered in Olean, United States. It is registered at Olean, New York, United States.
Steven Castellano is the current CEO of Underoutfit. They have also founded this company.
Underoutfit is a funded company, having raised a total of $5M across 1 funding round to date. The company's 1st funding round was a Series A of $5M, raised on Feb 2024.
Underoutfit was founded in 2020 and is based in Olean, United States. Operations focus on the e-commerce sector for womens innerwear, with products including shapewear, leggings, bras, and underwear. Materials such as nylon and spandex are utilized in manufacturing. The company is led by co-founders including Gil Efrati, Steven Castellano, Menny Alon, Felix Leshno, and co-CEO Daniel Malek.
Underoutfit offers Bras, Underwear, Activewear, Tops, and Shapewear.
The website of Underoutfit receives about 841 thousand visits a month and ranks #48,509 among all websites worldwide.
