Underoutfit

Olean, United States Founded: 2020 • Age: 6 yrs
Womens innerwear is offered via an internet-first brand.

About Underoutfit

Underoutfit is a company based in Olean (United States) founded in 2020 by Gil Efrati, Steven Castellano, Menny Alon, and Felix Leshno. Underoutfit has raised $5 million across 1 funding round. Underoutfit offers products and services including Bras, Underwear, Activewear, Tops, and Shapewear. Underoutfit operates in a competitive market with competitors including Adore Me, ThirdLove, Skims, MeUndies and True&Co, among others.

  • Headquarter Olean, United States
  • Founders Gil Efrati, Steven Castellano, Menny Alon, Felix Leshno
  • Sectors
    Retail
  • Website category Lifestyle · Fashion and Apparel
  • Email
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  • Phone
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  • Website underoutfit.com
  • Social LinkedIn X Facebook Instagram
Key Metrics
  • Total Equity Funding
    $5M (USD)

    in 1 rounds

  • Latest Funding Round
    $5M (USD), Series A

    Feb 2024

Products & Services of Underoutfit

Underoutfit offers a comprehensive portfolio of products and services, including Bras, Underwear, Activewear, Tops, and Shapewear.

Bras
Clothing

Provides support and comfort for women in various styles and sizes.

Underwear
Clothing

Offers everyday wear options for comfort and fit preferences.

Activewear
Sportswear

Designed for physical activities with durable and flexible materials.

Tops
Clothing

Includes casual and functional tops for daily use.

Shapewear
Clothing

Enhances body shape and provides smoothing effects under garments.

Funding Insights of Underoutfit

Underoutfit has successfully raised a total of $5M through 1 strategic funding round. The most recent funding activity was a Series A round of $5 million completed in February 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $5M
  • Total Rounds 1
  • Last Round Series A β€” $5M
  • First Round $5M

    (Feb 2024)

All 1 funding rounds of Underoutfit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Feb 2024$5MSeries A––
–

People of Underoutfit

5 people are tracked at Underoutfit (5 in leadership).

NameRoleGroup
Gil Efrati
Co-FounderLeadership
Steven Castellano
Co-Founder, Co-CEO & CPOLeadership
Menny Alon
Co-Founder & COOLeadership
Felix Leshno
Co-Founder & CXOLeadership
Daniel Malek
Co-Chief Executive OfficerLeadership
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Complete people profiles for Underoutfit

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  • Full employee list
  • Team structure
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Timeline of Underoutfit

2 dated milestones of Underoutfit across 4 years, from founding to its latest funding, stage changes and deals.

  1. Founded Underoutfit is founded.
  2. Funding First funding round of $5.0M.

Competitors of Underoutfit

Underoutfit operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adore Me, ThirdLove, Skims, MeUndies and True&Co., among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
adoreme.com2011New York, United States$11.5M167
Women's intimates are provided through an internet-first, vertically integrated model.
thirdlove.com2012San Francisco, United States$98.6M146
Internet-first brand of innerwear for women
skims.com2019Culver, United States$664M159
Internet-first brand offers inner wears for men and woman
meundies.com2010Los Angeles, United States$47.17M82
Internet-first brand of inner wear for both men and women
trueandco.com2012San Francisco, United States$6M–
Online bra fitting and shopping are enabled via proprietary technology.
savagex.com2017El Segundo, United States$290M–
Internet first brand of innerwear for men and women
spanx.com2000Atlanta, United States–187
Internet first brand offering apparel wear for women
honeylove.com2002San Francisco, United States$13.15M4
Women's inner-wear is provided online by Honeylove brand.
wearpepper.com2017Denver, United States$2.1M30
Eco-friendly innerwear for women is provided through an online platform.
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Detailed competitors of Underoutfit

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
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Web traffic of Underoutfit

The website of Underoutfit (underoutfit.com) receives about 841.1K visits a month and ranks #48,509 among all websites worldwide, #2,379 in Fashion and Apparel.

  • Monthly visits
    841.1K

    ▼ 19.5% vs previous month

  • Unique visitors
    368K

    per month

  • Global rank
    #48,509

    among all websites

  • Category rank
    #2,379

    Lifestyle · Fashion and Apparel

Similar websites

Websites whose visitors overlap most with Underoutfit. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
honeylove.com
100%
1.5M#30,661View details
shapermint.com
95%
4.7M#11,373View details
feelingirl.com
83%
680.7K#49,557View details
shecurve.com
shecurve.com
83%
–#45,081–
yourparade.com
83%
3.5K#5,373,367View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Underoutfit

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Underoutfit

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Complete news archive for Underoutfit

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Similar companies to Underoutfit

10 companies that operate in the same segment as Underoutfit (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Eyewear is offered online for men, women, and kids.
2010Gurugram, Haryana, IndiaUSD 1.08 BUSD 939.4 M–
Fashion and lifestyle products are offered via an online marketplace.
2007Bengaluru, Karnataka, IndiaUSD 123.71 MUSD 542.17 M1,108
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed.
2019Bengaluru, Karnataka, IndiaUSD 142.34 MUSD 32.66 M711
Photo editing and sharing apps are developed by Meitu.
2008Xiamen, Fujian, ChinaUSD 525 MUSD 536.99 M2,420
Subscription-based jewelry is provided by digital-first brand BlueStone.
2011Bengaluru, Karnataka, IndiaUSD 254.97 MUSD 259.64 M3,210
Men's fashion apparel is offered online by Bonobos.
2007New York, New York, United StatesUSD 127.67 M––
Metabolic health is tracked via devices and fitness platforms.
2019Bengaluru, Karnataka, IndiaUSD 163.28 MUSD 65.48 M274
Pre-owned fashion products are sold via an online marketplace.
2008Vilnius, LithuaniaUSD 872.04 M––
Online rental platform offering multi-category fashion products and accessories
2009New York, New York, United StatesUSD 326.35 MUSD 306.2 M850
Customizable smart lock screen experiences are developed for mobile devices.
2019Bengaluru, Karnataka, IndiaUSD 390 M––
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Frequently Asked Questions about Underoutfit

Underoutfit was founded in 2020 and raised its 1st funding round 4 years after it was founded.

Underoutfit is headquartered in Olean, United States. It is registered at Olean, New York, United States.

Steven Castellano is the current CEO of Underoutfit. They have also founded this company.

Underoutfit is a funded company, having raised a total of $5M across 1 funding round to date. The company's 1st funding round was a Series A of $5M, raised on Feb 2024.

Underoutfit was founded in 2020 and is based in Olean, United States. Operations focus on the e-commerce sector for womens innerwear, with products including shapewear, leggings, bras, and underwear. Materials such as nylon and spandex are utilized in manufacturing. The company is led by co-founders including Gil Efrati, Steven Castellano, Menny Alon, Felix Leshno, and co-CEO Daniel Malek.

Underoutfit's top competitors include ThirdLove, Skims and MeUndies.

Underoutfit offers Bras, Underwear, Activewear, Tops, and Shapewear.

The website of Underoutfit receives about 841 thousand visits a month and ranks #48,509 among all websites worldwide.

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