About Underwired
Underwired is a Business Services company based in London (United Kingdom) founded in 1996, and was acquired by Underwired and Gratterpalm in December 2014. It operates as an advertising services are provided by Underwired from London. Its focus areas include Marketing Services and Advertising Agencies. Its competitors include Cadent, Digital Domain, Omnicom Group, The Meet Group and Primedia Group and 5 more; 4 of its 10 listed competitors have raised funding.
Company details
Underwired was established in 1996 in London, United Kingdom, as a provider in the advertising sector. Core operations involve delivering advertising services to clients across various industries. The company maintains its headquarters in London, where activities are centered on supporting marketing and promotional needs. Services encompass standard advertising solutions, with a focus on the UK market and potential international reach through its domain platform.
- Headquarters London, United Kingdom
- SectorsBusiness Services
- Website underwired.com
- Acquired by Underwired and Gratterpalm (Dec 2014)
- Investors
- Acquired byUnderwired and Gratterpalm
(Dec 2014)
Investors in Underwired
Underwired has secured backing from 1 investor. Prominent investors backing the company include Underwired and Gratterpalm.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | gratterpalm.com | - |
Investor details for Underwired
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Underwired
2 dated milestones of Underwired across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Underwired is founded.
- Exit Acquired by Underwired and Gratterpalm.
Competitors of Underwired
Underwired has 10 listed competitors in our database, 4 of them funded. They include Cadent, Digital Domain, Omnicom Group, The Meet Group and Primedia Group, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cadent.tv | 2005 | New York, United States | $17M | 23 | TV advertising solutions are provided for businesses through data-driven methods. | |
| digitaldomain.com | 1992 | Los Angeles, United States | $18.22M | 191 | Visual effects studio for feature film and advertising production | |
| omnicomgroup.com | 1944 | New York, United States | – | 74,900 | Marketing & communications company | |
| themeetgroup.com | 2005 | New Hope, United States | – | 231 | Provider of advertising services | |
| primedia.co.za | 1994 | Sandton, South Africa | – | – | Advertising and media services are provided across Africa. | |
| mcsaatchi.com | 1995 | London, United Kingdom | – | 2,706 | Creative solutions are provided for brand building and business challenges. | |
| cumulusmedia.com | 1997 | Atlanta, United States | – | – | Audio-first media and entertainment company | |
| sandbox.com | 2014 | Chicago, United States | $28M | – | Service agency for marketing and promoting solutions | |
| intersection.com | 2001 | New York, United States | $150M | 433 | Intersection is engaged in out-of-home advertising and public space communications. | |
| groupm.com | 2003 | New York, United States | – | 3,723 | Provider of advertising services |
Detailed competitors of Underwired
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Underwired
Websites that share an audience with Underwired (underwired.com).
Websites whose visitors overlap most with Underwired. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
roi-web.com | roi-web.com | 100% | – | – | – |
| circle1network.com | 100% | – | – | View details | |
marianomarketing.com | marianomarketing.com | 100% | – | – | – |
bluebookadvertising.com | bluebookadvertising.com | 100% | – | – | – |
sagelandassociates.com | sagelandassociates.com | 100% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Underwired
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
10 companies that operate in the same segment as Underwired (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Underwired
Underwired was founded in 1996.
Underwired is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Underwired was established in 1996 in London, United Kingdom, as a provider in the advertising sector. Core operations involve delivering advertising services to clients across various industries. The company maintains its headquarters in London, where activities are centered on supporting marketing and promotional needs. Services encompass standard advertising solutions, with a focus on the UK market and potential international reach through its domain platform.
Underwired's top competitors include GroupM, Cadent and Digital Domain.
Underwired has 1 investor. Key investors include Underwired and Gratterpalm.
Yes. Underwired was acquired by Underwired and Gratterpalm in December 2014.