About Unmetric
Unmetric is a Media & Entertainment company based in New York (United States) founded in 2011, and was acquired by Falcon.io in October 2019. AI-powered social media analytics are delivered for brand intelligence. It operates in the Media & Entertainment and Technology sectors. Unmetric has raised $8.7 million across 2 funding rounds from investors including Falcon.io, Nexus Venture Partners and JAFCO Asia. The company has 53 employees. Its Indian entity Brandwatch Technologies India Private Limited reported revenue of ₹18.31 Cr. Unmetric offers products and services including Social Media Management, Consumer Intelligence, and Influencer Marketing. Its focus areas include Enterprise Applications, PR Tech, Media Monitoring and Social Monitoring. Its competitors include Sprout Social, Launchmetrics and CreativeX; 3 of its 3 listed competitors have raised funding.
Company details
Established in 2011 in New York, United States, a cloud-based platform is operated for social media analytics using AI. Competitive intelligence is generated by tracking brands campaigns across hashtags, viral videos, and Facebook apps. Content on social networks is analyzed, with brands compared on metrics such as audience growth and engagement rates. Coverage extends to over 10,000 global brands in 30 industry sectors, supporting clients including Subway, Campbells, and Toyota.
- Headquarters New York, United States
- Employees 53
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Email••••••••
- Website unmetric.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Falcon.io (Oct 2019)
- Legal Name Brandwatch Technologies India Private Limited
- Date of Incorporation 29 Jun, 2010
- Jurisdiction Perungudi, Tamil Nadu, India
- Indian entity revenue₹18.31 Cr
FY 2024 · -12% YoY
- Indian entity net profit₹1.35 Cr
FY 2024 · 7% margin
- Indian entity EBITDA₹2.12 Cr
FY 2024 · 12% margin
- Total Equity Funding$8.7M (USD)
in 2 rounds
- Latest Funding Round$5.5M (USD), Series B
Sep 2013
- InvestorsFalcon.io
& 2 more
- Employee Count53
- Acquired byFalcon.io
(Oct 2019)
Associated legal entities of Unmetric
Unmetric operates through Brandwatch Technologies India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Brandwatch Technologies India Private Limited CIN U72400TN2010PTC076374 | Active | 29 Jun 2010 | Perungudi, Tamil Nadu | ₹18.3 Cr | 53 | 3 | View details |
Products & Services of Unmetric
Unmetric offers a comprehensive portfolio of products and services, including Social Media Management, Consumer Intelligence, and Influencer Marketing.
Software for managing social media interactions and campaigns.
Tools for analyzing consumer behavior and market trends online.
Platform to identify and collaborate with influencers for brand promotion.
Apps and channels of Unmetric
its YouTube channel Brandwatch has 3.55K subscribers and 30 videos.
Videos from Unmetric
The most watched videos on Unmetric's YouTube channel, Brandwatch (3.55K subscribers). Click a video to play it here.
More on Brandwatch.
Funding Insights of Unmetric
Unmetric has successfully raised a total of $8.7M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $5.5 million completed in September 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.7M
- Total Rounds 2
- Last Round Series B — $5.5M
- First Round $3.2M
(Apr 2012)
- Investors Count 2
All 2 funding rounds of Unmetric with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2013 | $5.5M | Series B | – | JAFCO Asia | |
| Apr 2012 | $3.2M | Series A | – | Nexus Venture Partners | – |
3 investors in total: 3 institutional.
Investors in Unmetric
Unmetric has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Falcon.io, Nexus Venture Partners and JAFCO Asia.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in early-stage tech startups are made by JAFCO Asia. | jafcoasia.com | Singapore, Singapore | ||
Venture capital firm that partners with entrepreneurs for product-first companies. | 2006 | nexusvp.com | Menlo Park, United States | |
Social media marketing platform | 2010 | falcon.io | Copenhagen, Denmark |
Investor details for Unmetric
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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Verified entity values are shown only after access is granted.
Board of directors of Brandwatch Technologies India Private Limited (Unmetric)
Brandwatch Technologies India Private Limited is the primary company behind Unmetric. The board of Brandwatch Technologies India Private Limited currently have 3 directors; the longest-serving is Vikram Ravi Ramanathan, appointed in 2022. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vikram Ravi Ramanathan DIN 06628064 | Additional Director | 11 Jul 2022 | 4 yrs 4 mo | Brandwatch Technologies India Private Limited |
| Avilay Jha DIN 07223474 | Additional Director | 10 Mar 2023 | 3 yrs 8 mo | Brandwatch Technologies India Private Limited |
| Matthew David Robarge DIN 11322279 | Additional Director | 30 Sep 2025 | 1 yr 1 mo | Brandwatch Technologies India Private Limited |
Financials of Unmetric
Figures of Brandwatch Technologies India Private Limited, the primary company behind Unmetric, for FY 2024. Revenue was ₹18.31 Cr (-12% year on year). Net profit was ₹1.35 Cr (7% margin). EBITDA was ₹2.12 Cr (12% margin). Revenue has grown at a compounded annual rate of +1% over three years and +5% over five years.
- ₹18.31 CrRevenue · FY 2024 · -12% YoY
- ₹1.35 CrNet profit · 7% margin
- ₹2.12 CrEBITDA · 12% margin
- ₹70.4 LakhPaid-up capital
- 53Employees (provident fund records)
- +1%Revenue CAGR, 3 years
- +5%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Brandwatch Technologies India Private Limited are on its company page.
Detailed financial statements for Unmetric
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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Verified entity values are shown only after access is granted.
Timeline of Unmetric
4 dated milestones of Unmetric across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Unmetric is founded.
- Funding First funding round of $3.2M.
- Funding Latest funding round, Series B, of $5.5M.
- Exit Acquired by Falcon.io.
Competitors of Unmetric
Unmetric has 3 listed competitors in our database, 3 of them funded. They include Sprout Social, Launchmetrics and CreativeX.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sproutsocial.com | 2009 | Chicago, United States | $101.5M | 1,383 | Social media management and insights are provided for brands. | |
| launchmetrics.com | 2006 | New York, United States | $58.76M | Provider of Brand Performance Solutions | ||
| creativex.com | 2015 | New York, United States | $28.3M | 36 | Ad creative analytics are delivered via an automated measurement platform. |
Detailed competitors of Unmetric
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Verified entity values are shown only after access is granted.
Web traffic of Unmetric
Websites that share an audience with Unmetric (unmetric.com).
Websites whose visitors overlap most with Unmetric. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| infiniteanalytics.com | 76% | 1.2K | View details |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Unmetric (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Unmetric
Complete news archive for Unmetric
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Frequently Asked Questions about Unmetric
Unmetric was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Unmetric is headquartered in New York, United States. It is registered at New York, New York, United States.
Unmetric is a funded company, having raised a total of $8.7M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.2M, raised on Apr 2012.
Unmetric has 53 employees.
The primary company behind Unmetric, Brandwatch Technologies India Private Limited, reported revenue of ₹18.31 Cr for FY 2024, down 12% year on year.
Established in 2011 in New York, United States, a cloud-based platform is operated for social media analytics using AI. Competitive intelligence is generated by tracking brands campaigns across hashtags, viral videos, and Facebook apps. Content on social networks is analyzed, with brands compared on metrics such as audience growth and engagement rates. Coverage extends to over 10,000 global brands in 30 industry sectors, supporting clients including Subway, Campbells, and Toyota.
Unmetric's top competitors include Sprout Social, CreativeX and Launchmetrics.
Unmetric offers Social Media Management, Consumer Intelligence, and Influencer Marketing.
Unmetric has 3 investors. Key investors include Falcon.io, Nexus Venture Partners, and JAFCO Asia.
Unmetric operates through Brandwatch Technologies India Private Limited.
Yes. Unmetric was acquired by Falcon.io in October 2019.
The legal entities of Unmetric currently have 3 directors, including Vikram Ravi Ramanathan, Matthew David Robarge, Avilay Jha.