About Unmetric
Unmetric is a company based in New York (United States) founded in 2011 was acquired by Falcon.io in October 2019.. Unmetric has raised $8.7 million across 2 funding rounds from investors including Falcon.io, Nexus Venture Partners and JAFCO Asia. The company has 53 employees as of April 06, 2024. Unmetric offers products and services including Social Media Management, Consumer Intelligence, and Influencer Marketing. Unmetric operates in a competitive market with competitors including Sprout Social, Signal AI, Falcon.io, Launchmetrics and CreativeX, among others.
- Headquarter New York, United States
- Employees 53 as on 06 Apr, 2024
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Sectors
Media & EntertainmentTechnology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Brandwatch Technologies India Private Limited
- Date of Incorporation 29 Jun, 2010
- Jurisdiction Perungudi, Tamil Nadu, India
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Annual Revenue
$2.49 M (USD)23.88as on Mar 31, 2023
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Net Profit
$233.27 K (USD)27.47as on Mar 31, 2023
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EBITDA
$250 K (USD)15.93as on Mar 31, 2023
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Total Equity Funding
$8.7 M (USD)
in 2 rounds
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Latest Funding Round
$5.5 M (USD), Series B
Sep 19, 2013
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Investors
Falcon.io
& 2 more
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Employee Count
53
as on Apr 06, 2024
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Acquired by
Falcon.io
(Oct 24, 2019)
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Products & Services of Unmetric
Unmetric offers a comprehensive portfolio of products and services, including Social Media Management, Consumer Intelligence, and Influencer Marketing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Software for managing social media interactions and campaigns.
Tools for analyzing consumer behavior and market trends online.
Platform to identify and collaborate with influencers for brand promotion.
Funding Insights of Unmetric
Unmetric has successfully raised a total of $8.7M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $5.5 million completed in September 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $5.5M
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First Round
First Round
(18 Apr 2012)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2013 | Amount | Series B - Unmetric | Valuation | JAFCO Asia | |
| Apr, 2012 | Amount | Series A - Unmetric | Valuation | Nexus Venture Partners |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Unmetric
Unmetric has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Falcon.io, Nexus Venture Partners and JAFCO Asia. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments in early-stage tech startups are made by JAFCO Asia.
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Founded Year | Domain | Location | |
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Venture capital firm that partners with entrepreneurs for product-first companies.
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Founded Year | Domain | Location | |
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Social media marketing platform
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Unmetric
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Unmetric
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Unmetric Comparisons
Competitors of Unmetric
Unmetric operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sprout Social, Signal AI, Falcon.io, Launchmetrics and CreativeX, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Social media management and insights are provided for brands.
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| domain | founded_year | HQ Location |
Media and regulatory updates are monitored via AI platform.
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| domain | founded_year | HQ Location |
Social media marketing platform
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| domain | founded_year | HQ Location |
Provider of Brand Performance Solutions
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| domain | founded_year | HQ Location |
Ad creative analytics are delivered via an automated measurement platform.
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| domain | founded_year | HQ Location |
Social media management and audience monitoring for businesses are facilitated.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Unmetric
Frequently Asked Questions about Unmetric
When was Unmetric founded?
Unmetric was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Where is Unmetric located?
Unmetric is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Unmetric a funded company?
Unmetric is a funded company, having raised a total of $8.7M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3.2M, raised on Apr 18, 2012.
How many employees does Unmetric have?
As of Apr 06, 2024, the latest employee count at Unmetric is 53.
What is the annual revenue of Unmetric?
Annual revenue of Unmetric is $2.49M as on Mar 31, 2023.
What does Unmetric do?
Established in 2011 in New York, United States, a cloud-based platform is operated for social media analytics using AI. Competitive intelligence is generated by tracking brands campaigns across hashtags, viral videos, and Facebook apps. Content on social networks is analyzed, with brands compared on metrics such as audience growth and engagement rates. Coverage extends to over 10,000 global brands in 30 industry sectors, supporting clients including Subway, Campbells, and Toyota.
Who are the top competitors of Unmetric?
Unmetric's top competitors include Falcon.io, Sprout Social and CreativeX.
What products or services does Unmetric offer?
Unmetric offers Social Media Management, Consumer Intelligence, and Influencer Marketing.
Who are Unmetric's investors?
Unmetric has 3 investors. Key investors include Falcon.io, Nexus Venture Partners, and JAFCO Asia.