About Visible World
Visible World is a Media & Entertainment company based in New York (United States) founded in 2000, and was acquired by Comcast in June 2015. End-to-end programmatic TV ad sell-side platform acquired by Comcast. Visible World has raised $41 million across 3 funding rounds from investors including Comcast, AllianceBernstein and WarnerMedia. The company was acqui-hired. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, TV and Supply Side Platform. Its competitors include WideOrbit, Magnite and Clypd; 3 of its 3 listed competitors have raised funding.
Company details
Visible World is an end to end programmatic TV ad sell side platform. Visible Worlds HighYield provides the technology to allow MVPDs and cable and broadcast networks to sell their TV ad inventory programmatically. HighYield handles RFP submission, proposal creation, inventory allocation and yield optimization, scheduling, insertion, pacing, and affidavit generation. Audiences may be targeted based off first or third party data at the DMA, cable zone, or even household level. Acquired by Comcast Corp.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website visibleworld.com
- Social LinkedIn X
- Acquired by Comcast (Jun 2015)
Funding Insights of Visible World
Visible World has successfully raised a total of $41M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $25 million completed in April 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $41M
- Total Rounds 3
- Last Round Series C — $25M
- First Round $8M
(Nov 2003)
- Investors Count 10
All 3 funding rounds of Visible World with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2008 | $25M | Series C | – | – | |
| Dec 2005 | $8M | Series B | – | – | – |
| Nov 2003 | $8M | Series A | – | – |
11 investors in total: 11 institutional.
Investors in Visible World
Visible World has secured backing from 11 investors, including venture fund and institutional investors. Prominent investors backing the company include Comcast, AllianceBernstein and WarnerMedia.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private markets investment management with strategies in equity, credit, and secondary investments. | adamsstreetpartners.com | |||
Comcast Ventures is focused on investing in technology startups. | comcastventures.com | San Francisco, United States | ||
| dtventures.com | ||||
Private debt fund focused on multiple sectors | 1967 | alliancebernstein.com | New York, United States | |
Provider of advertising, branding, PR, and content marketing services | 1917 | grey.com | New York, United States | |
Multiple TV brands are managed as a network by ViacomCBS. | 2019 | viacomcbs.com | New York, United States | |
A portfolio of media networks and sports channels is managed. | 1990 | warnermedia.com | New York, United States | |
Merger and acquisitions advisory services are provided across multiple sectors. | 1962 | jefferies.com | New York, United States | |
Content marketing services are provided by WPP globally. | 1971 | wpp.com | London, United Kingdom | |
Delivers comprehensive IT advisory services to businesses. | 1997 | edgewatergroup.com | Long Branch, United States |
Investor details for Visible World
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Visible World
4 dated milestones of Visible World across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Visible World is founded.
- Funding First funding round of $8.0M.
- Funding Latest funding round, Series C, of $25.0M.
- Exit Acquired by Comcast.
Competitors of Visible World
Visible World has 3 listed competitors in our database, 3 of them funded. They include WideOrbit, Magnite and Clypd.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wideorbit.com | 1999 | San Francisco, United States | $66.5M | 474 | Advertising management software is provided for media companies. | |
| magnite.com | 2011 | Los Angeles, United States | $37M | 911 | SSP software is provided for publishers' content monetization across screens. | |
| clypd.com | 2012 | Cambridge, United States | $37.85M | 31 | Supply-Side Platform For TV Advertising |
Detailed competitors of Visible World
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Visible World
Websites that share an audience with Visible World (visibleworld.com).
Websites whose visitors overlap most with Visible World. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
twyn.com | twyn.com | 100% | – | ||
| audiencexpress.com | 56% | #5,237,051 | View details | ||
| invidi.com | 55% | 2.7K | #6,752,173 | View details | |
en.wikipedia.org | en.wikipedia.org | 38% | – |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Visible World (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Visible World
Visible World was founded in 2000 and raised its 1st funding round 3 years after it was founded.
Visible World is headquartered in New York, United States. It is registered at New York, New York, United States.
Visible World is a funded company, having raised a total of $41M across 3 funding rounds to date. The company's 1st funding round was a Series A of $8M, raised on Nov 2003.
Visible World is an end to end programmatic TV ad sell side platform. Visible Worlds HighYield provides the technology to allow MVPDs and cable and broadcast networks to sell their TV ad inventory programmatically. HighYield handles RFP submission, proposal creation, inventory allocation and yield optimization, scheduling, insertion, pacing, and affidavit generation. Audiences may be targeted based off first or third party data at the DMA, cable zone, or even household level. Acquired by Comcast Corp.
Visible World has 11 investors. Key investors include Comcast, AllianceBernstein, WarnerMedia, Jefferies, and Paramount.
Yes. Visible World was acquired by Comcast in June 2015.