About WakeupData
WakeupData is a Business Services company based in Aarhus (Denmark) founded in 2014 by Dennis Cassoe and Allan Jorgensen, and was acquired by Channable in June 2024. ECommerce data feeds are managed and distributed via cloud platform. It operates in the Business Services, Technology, and Retail sectors. WakeupData has raised $764.6 thousand across 2 funding rounds from investors including Channable. WakeupData was last valued at $2.21 million in February 2021. Its chief executive, as recorded, is iEva Zelca Lauridsen. Its website wakeupdata.com draws about 10 thousand monthly visits. WakeupData offers products and services including WakeupData Connect, WakeupData Actions, Image Transformation, and Competitor Price Monitoring. Its focus areas include E-Commerce Enablers, Marketing, Feed Marketing and Enterprise Applications. Its legal entity is WAKEUPDATA APS.
Company details
Founded in 2014 in Aarhus, Denmark, WakeupData functions as a cloud-based platform within the eCommerce sector. Product data is shared across multiple business platforms, where segmentation, management, and distribution occur to support analysis. An interface is provided for online stores to transfer current data, ensuring inventories and invoices are maintained. Operations focus on integrating sales channels for eCommerce businesses.
- Headquarters Aarhus, Denmark
- Founders Dennis Cassoe, Allan Jorgensen
- Stage Acquired
- SectorsBusiness ServicesTechnology Retail
- Website category Business and Consumer Services · Online Marketing
- Emailβ’β’β’β’β’β’β’β’
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- Website wakeupdata.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Channable (Jun 2024)
- Legal Name Wakeupdata Aps
Products & Services of WakeupData
WakeupData offers a comprehensive portfolio of products and services, including WakeupData Connect, WakeupData Actions, Image Transformation, and Competitor Price Monitoring.
Transforms and filters product data feeds for eCommerce channels.
Optimizes product data to increase ROI and conversions in ads.
Dynamically transforms images to maximize ad conversions and performance.
Tracks competitors' prices to maintain competitive edge in markets.
Apps and channels of WakeupData
its YouTube channel WakeupData has 57 subscribers and 30 videos.
Videos from WakeupData
The most watched videos on WakeupData's YouTube channel, WakeupData (57 subscribers). Click a video to play it here.
More on WakeupData.
Funding Insights of WakeupData
WakeupData has successfully raised a total of $764.6K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $446.8 thousand completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $764,600
- Total Rounds 2
- Last Round Seed β $446,800
- First Round $317,800
(Nov 2017)
All 2 funding rounds of WakeupData with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $446,800 | Seed | $2.21M | β | β |
| Nov 2017 | $317,800 | Seed | $2.7M | β | β |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2021 | $2.21M | β’β’β’β’β’β’β’β’ |
| Nov 2017 | $2.7M | β’β’β’β’β’β’β’β’ |
Last known valuation $2.21M (Feb 2021). 1 investors in total: 1 institutional.
Investors in WakeupData
WakeupData has secured backing from 1 investor. Prominent investors backing the company include Channable.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Automated product comparison is provided for retailers. | 2014 | channable.com | Utrecht, Netherlands |
Investor details for WakeupData
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of WakeupData
3 people are tracked at WakeupData (3 in leadership).
| Name | Role | Group |
|---|---|---|
Dennis Cassoe | Co-Founder | Leadership |
Allan Jorgensen | Co-Founder | Leadership |
iEva Zelca Lauridsen | CEO | Leadership |
Complete people profiles for WakeupData
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of WakeupData
5 dated milestones of WakeupData across 10 years, from founding to its latest funding, stage changes and deals.
- Founded WakeupData is founded.
- Funding First funding round of $318K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $447K.
- Exit Acquired by Channable.
Web traffic of WakeupData
The website of WakeupData (wakeupdata.com) receives about 10.1K visits a month and ranks #2,924,997 among all websites worldwide, #6,052 in Online Marketing.
- Monthly visits10.1K
▲ 20% vs previous month
- Unique visitors4.3K
per month
- Global rank#2,924,997
among all websites
- Category rank#6,052
Business and Consumer Services · Online Marketing
- Bounce rate70%
- Pages per visit1.1
- DevicesDesktop 9% Β· Mobile 91%
Websites whose visitors overlap most with WakeupData. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| channable.com | 100% | 455.4K | #75,072 | View details | |
comparisonshoppingpartners.withgoogle.com | comparisonshoppingpartners.withgoogle.com | 100% | #2,704,477 | β | |
| datafeedwatch.com | 100% | 150.4K | #282,904 | View details | |
| feedarmy.com | 80% | 680.7K | #1,078,290 | View details |
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Related news about Wakeupdata
Complete news archive for WakeupData
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Frequently Asked Questions about WakeupData
WakeupData was founded in 2014 and raised its 1st funding round 3 years after it was founded.
WakeupData is headquartered in Aarhus, Denmark.
iEva Zelca Lauridsen is the CEO of WakeupData, as recorded in our data.
WakeupData is a funded company, having raised a total of $764.6K across 2 funding rounds to date. The company's 1st funding round was a Seed of $317.8K, raised on Nov 2017.
Founded in 2014 in Aarhus, Denmark, WakeupData functions as a cloud-based platform within the eCommerce sector. Product data is shared across multiple business platforms, where segmentation, management, and distribution occur to support analysis. An interface is provided for online stores to transfer current data, ensuring inventories and invoices are maintained. Operations focus on integrating sales channels for eCommerce businesses.
WakeupData offers WakeupData Connect, WakeupData Actions, Image Transformation, and Competitor Price Monitoring.
WakeupData has 1 investor. Key investors include Channable.
The valuation of WakeupData is $2.21M as of Feb 2021.
WakeupData operates through Wakeupdata Aps.
Yes. WakeupData was acquired by Channable in June 2024.

