About Where
Where is a Media & Entertainment company based in Boston (United States) founded in 2004, and was acquired by eBay in April 2011. It operates as a local places are discovered and shared via geo-targeted mobile ads. Where has raised $14.26 million across 2 funding rounds from investors including eBay, GrandBanks Capital and Venrock. Where has completed 1 acquisition, including LocalGinger. Its focus areas include Enterprise Applications, AdTech, Ad Network and Mobile. Its competitors include InMobi, Tapjoy, Vungle, Mobvista and GroundTruth and 5 more; 8 of its 10 listed competitors have raised funding.
Company details
Where, LLC was founded in 2004 and is headquartered in Boston, United States. As a PayPal service, also referred to as PayPal Media Network, operations focus on location-based media within the advertising sector. Users are enabled to discover, save, and share local places through relevant information and merchant offers. The Where Ads network facilitates connections between merchants and nearby consumers across North America using geo-targetable mobile inventory.
Funding Insights of Where
Where has successfully raised a total of $14.26M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3.26 million completed in December 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.26M
- Total Rounds 2
- Last Round Series A — $3.26M
- First Round $11M
(May 2007)
- Investors Count 3
All 2 funding rounds of Where with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2009 | $3.26M | Series A | – | – | – |
| May 2007 | $11M | Series A | – | Venrock |
4 investors in total: 4 institutional.
Investors in Where
Where has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include eBay, GrandBanks Capital and Venrock.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
GrandBanks Capital is engaged in venture capital investments. | – | grandbankscapital.com | Needham, United States | |
Venture capital firm focused on tech sectors | – | venrock.com | Palo Alto, United States | |
Seed and early stage venture fund investing in North America and Canada | – | kodiakvp.com | Waltham, United States | |
Multi-category consumer products are sold via an online marketplace platform. | 1995 | ebay.com | San Jose, United States |
Investor details for Where
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Investments & Acquisitions by Where
Where has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LocalGinger.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Platform for retailers to offer local deals | localginger.com | Newburyport, United States | 2009 | Sep 2010 | •••• |
Complete acquisition details for Where
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Where
5 dated milestones of Where across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Where is founded.
- Funding First funding round of $11.0M.
- Funding Latest funding round, Series A, of $3.3M.
- Acquisition Acquires LocalGinger.
- Exit Acquired by eBay.
Competitors of Where
Where has 10 listed competitors in our database, 8 of them funded. They include InMobi, Tapjoy, Vungle, Mobvista and GroundTruth, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| inmobi.com | 2007 | Bengaluru, India | $265.6M | 1,074 | Platform offering mobile ad network software | |
| tapjoy.com | 2007 | San Francisco, United States | $60.05M | 137 | Mobile advertising & monetization | |
| vungle.com | 2011 | San Francisco, United States | $25.62M | 39 | Mobile apps are promoted and monetized via in-app video trailers. | |
| mobvista.com | 2013 | Guangzhou, China | $33.41M | – | Mobile advertising platform and ad network | |
| groundtruth.com | 2003 | New York, United States | $157.84M | 152 | A location analytics platform for marketing applications is provided. | |
| digitalturbine.com | 1998 | Austin, United States | – | 777 | Mobile advertising network platform | |
| liftoff.io | 2012 | Redwood, United States | $5M | 354 | Mobile ad campaigns are managed and optimized via ML platform. | |
| chartboost.com | 2011 | San Francisco, United States | $21M | 60 | Ads monetization platform based on mobile games | |
| millennialmedia.com | 2006 | Baltimore, United States | $64.8M | 460 | Mobile advertising platform is operated for advertisers and developers. | |
| perion.com | 1999 | Holon, Israel | – | – | AI powered ad network platform |
Detailed competitors of Where
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Where
The website of Where (where.com) receives about 1.2K visits a month.
- Monthly visits1.2K
Websites whose visitors overlap most with Where. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lbszone.com | lbszone.com | 100% | – | – | – |
| glympse.com | 96% | 397K | #93,767 | View details | |
| loopt.com | 95% | – | – | View details | |
paypalobjects.com | paypalobjects.com | 94% | – | #86,414 | – |
| waze.com | 85% | 14.4M | #4,158 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Where
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Mobile Advertising
10 companies that operate in the same segment as Where (Mobile Advertising), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – | |
Cloud-based software for mobile marketing analytics is provided. | 2012 | Berlin, Berlin, Germany | USD 256.1 M | – | – | |
Cloud-based mobile advertising data management platform is provided. | 2014 | London, England, United Kingdom | USD 116.39 M | USD 182.71 M | – | |
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M | – | – | |
Game publishing solutions are provided by Supersonic for developers. | 2009 | Tel Aviv, Israel | USD 23.2 M | – | – | |
Customer data is collected and connected via API-based platform. | 2012 | New York, New York, United States | USD 266.6 M | – | 151 |
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Frequently Asked Questions about Where
Where was founded in 2004 and raised its 1st funding round 3 years after it was founded.
Where is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Where is a funded company, having raised a total of $14.26M across 2 funding rounds to date. The company's 1st funding round was a Series A of $11M, raised on May 2007.
Where, LLC was founded in 2004 and is headquartered in Boston, United States. As a PayPal service, also referred to as PayPal Media Network, operations focus on location-based media within the advertising sector. Users are enabled to discover, save, and share local places through relevant information and merchant offers. The Where Ads network facilitates connections between merchants and nearby consumers across North America using geo-targetable mobile inventory.
Where has made 1 acquisition, including LocalGinger.
Where has 4 investors. Key investors include eBay, GrandBanks Capital, Venrock, and Kodiak Venture Partners.
Yes. Where was acquired by eBay in April 2011.