About Willo
Willo is a Consumer company based in Limoges (France) founded in 2014. It operates as an internet-first brand of electrical toothbrush. It operates in the Consumer and Healthcare sectors. Willo has raised $950.66 thousand across 3 funding rounds from investors including 1818 Venture Capital, Dynalim and Boosterhealth. Its website willo.com draws about 28 thousand monthly visits. Willo offers products and services including Willo Starter Kit, Toothpaste Refills, and OptiCleanâ„¢ Brush Head. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Appliances & Accessories and Oral Care. Its legal entity is WILLO 32 INC. Its competitors include Bruush, Goby, Oracura, Boka and Polr. Care and 2 more; 5 of its 7 listed competitors have raised funding.
Company details
Willo was established in 2014 in Limoges, France, as an internet-first entity in the personal care sector. Electric toothbrushes with automated functionality are produced, where liquid toothpaste and water are suctioned into a silicone mouthpiece equipped with nylon bristles and directed out to the sink. Integration with a mobile application is included for monitoring brushing history. Operations focus on direct-to-consumer sales through the domain willo.com.
- Total Equity Funding$950.66K (USD)
in 3 rounds
- Latest Funding Round$295.93K (USD), Seed
Sep 2020
- Investors1818 Venture Capital
& 2 more
Products & Services of Willo
Willo offers a comprehensive portfolio of products and services, including Willo Starter Kit, Toothpaste Refills, and OptiClean™ Brush Head.
Complete kit for automatic brushing with enhanced plaque removal for kids.
Refills compatible with Willo system for ongoing oral hygiene.
Specialized head for cleaning hard-to-reach areas in children's mouths.
Apps and channels of Willo
its YouTube channel Willo Cleans has 75 subscribers and 30 videos.
Videos from Willo
The most watched videos on Willo's YouTube channel, Willo Cleans (75 subscribers). Click a video to play it here.
More on Willo Cleans.
Funding Insights of Willo
Willo has successfully raised a total of $950.66K across 3 strategic funding rounds. The most recent funding activity was a Seed round of $295.93 thousand completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $950,658
- Total Rounds 3
- Last Round Seed — $295,926
- First Round $430,256
(Nov 2015)
- Investors Count 3
All 3 funding rounds of Willo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2020 | $295,926 | Seed | – | 1818 Venture Capital | – |
| Jun 2016 | $224,476 | Seed | – | Dynalim | – |
| Nov 2015 | $430,256 | Seed | – | Boosterhealth | – |
3 investors in total: 3 institutional.
Investors in Willo
Willo has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include 1818 Venture Capital, Dynalim and Boosterhealth.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early and growth-stage digital companies are funded across multiple sectors. | – | 1818venturecapital.com | Saint Peter Port, Channel Islands | |
A government-backed European fund focused on supporting the development of small and medium enterprises. | 2011 | dynalim.fr | Limoges, France | |
Offers health tips, diets, fitness programs, and product recommendations. | 2014 | booster-health.fr | Paris, France |
Investor details for Willo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Willo
11 people are tracked at Willo (5 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
David BARLET | CEO @ Willo France & Director of product development | Leadership |
Cameron Poluszek | Chief Marketing & Sales Officer | Leadership |
Joel Berg | Chief Dental Officer | Leadership |
Madeleine Vanstone | Head Of Product | Leadership |
Jiting Y. | Supply Chain Director | Leadership |
Aysah Zafar | Office Manager | Team |
Jil Chabaro | Senior Software Engineer | Team |
Jean-Raphaël Ouin | Manufacturing Engineer | Team |
Lou Josselin | Senior Mechatronics Engineer | Team |
Maggie Wen, MS RDH AEP | Product Manager | Team |
Elise Picard | Spécialiste CAO | Team |
Complete people profiles for Willo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Willo
3 dated milestones of Willo across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Willo is founded.
- Funding First funding round of $430K.
- Funding Latest funding round, Seed, of $296K.
Competitors of Willo
Willo has 7 listed competitors in our database, 5 of them funded. They include Bruush, Goby, Oracura, Boka and Polr. Care, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bruush.com | 2016 | Richmond, Canada | $4.94M | – | Internet first brand of oral care products | |
| goby.co | 2015 | New York, United States | $2.29M | – | Oral care products are offered by internet-first brand Goby. | |
| oracura.in | 2014 | Navi Mumbai, India | $181,164 | 17 | Manufactures and markets a range of oral care products | |
| boka.com | 2013 | Minneapolis, United States | $200,000 | – | Subscription-based oral care products are delivered via an internet-first platform. | |
| polrcare.com | 2022 | Delhi, India | $118,933 | – | Internet first brand offering smart electric toothbrush | |
| boombrush.com | 2019 | Rotterdam, Netherlands | – | – | Internet first brand offering electric toothbrushes on a subscription basis | |
| triplebristle.com | 2016 | Dayton, United States | – | – | Electric toothbrushes and whitening devices are provided by Triple Bristle. |
Detailed competitors of Willo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Willo
The website of Willo (willo.com) receives about 28K visits a month.
- Monthly visits28K
▲ 59.2% vs previous month
Websites whose visitors overlap most with Willo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
museumsunwrapped.man.ac.uk | museumsunwrapped.man.ac.uk | 100% | – | – | – |
newhavenmuseum.org | newhavenmuseum.org | 100% | – | #3,297,307 | – |
Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as Willo (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Willo
Complete news archive for Willo
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Willo
Willo was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Willo is headquartered in Limoges, France. It is registered at Limoges, Haute-vienne, France.
Willo is a funded company, having raised a total of $950.66K across 3 funding rounds to date. The company's 1st funding round was a Seed of $430.26K, raised on Nov 2015.
Willo was established in 2014 in Limoges, France, as an internet-first entity in the personal care sector. Electric toothbrushes with automated functionality are produced, where liquid toothpaste and water are suctioned into a silicone mouthpiece equipped with nylon bristles and directed out to the sink. Integration with a mobile application is included for monitoring brushing history. Operations focus on direct-to-consumer sales through the domain willo.com.
Willo offers Willo Starter Kit, Toothpaste Refills, and OptiCleanâ„¢ Brush Head.
Willo has 3 investors. Key investors include 1818 Venture Capital, Dynalim, and Boosterhealth.
Willo operates through Willo 32 Inc.