About Workarea
Workarea is a Retail company based in Philadelphia (United States) founded in 1994, and was acquired by VTEX in February 2021. Cloud-based software is utilized to build online stores for e-tailers. Workarea has raised $12 million across 3 funding rounds from investors including VTEX, Horizon Tech Finance and Safeguard Scientifics. The company has 19 employees. Workarea has completed 1 acquisition, including Orderbot. Workarea offers products and services including Commerce Cloud, Workarea Insights, and Site Planner. Its focus areas include E-Commerce Enablers, E-Commerce Sellers, Enablers and Diversified. Its legal entity is WebLinc Corp. Its competitors include Cart.com, BigCommerce and Pattern; 3 of its 3 listed competitors have raised funding.
Company details
Workarea was founded in 1994 in Philadelphia, United States, and operates in the e-commerce software sector. Cloud-based solutions are provided to e-tailers for developing online stores, incorporating features like payment gateways, order and inventory management, CRM, PIM, marketing tools, reporting, and analytics. Operations focus on enabling scalable digital retail platforms, with clients including Reformation, Rens Pets, and Lonely Planet.
Products & Services of Workarea
Workarea offers a comprehensive portfolio of products and services, including Commerce Cloud, Workarea Insights, and Site Planner.
Cloud-based solution for enterprise B2B and B2C sales
Provides data for optimizing shopping experiences
Tool for editing and scheduling storefront changes
Funding Insights of Workarea
Workarea has successfully raised a total of $12M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12M
- Total Rounds 3
- Last Round Series A — $6M
- First Round $6M
(Aug 2014)
- Investors Count 4
All 3 funding rounds of Workarea with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2018 | $6M | Series A | – | Montage Capital, Partners For Growth | – |
| Aug 2017 | $5M | Debt – Venture | – | – | |
| Aug 2014 | $6M | Series A | – | Safeguard Scientifics | – |
5 investors in total: 5 institutional.
Investors in Workarea
Workarea has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include VTEX, Horizon Tech Finance and Safeguard Scientifics.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and private equity firm focused on debt investments | montagecapital.com | Campbell, United States | ||
Private debt loans are extended by this firm to businesses. | pfgrowth.com | Tiburon, United States | ||
Structured debt is provided to life sciences and technology firms. | 2004 | horizontechfinance.com | Farmington, United States | |
Venture capital firm investing in early and growth stage companies | 1953 | safeguard.com | Radnor, United States | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | vtex.com | New York, United States |
Investor details for Workarea
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Workarea
Workarea has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Orderbot.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
B2B order management platform for manufacturers and distributors is provided. | orderbot.com | Vancouver, Canada | 2009 | Mar 2016 | •••• |
Complete acquisition details for Workarea
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Workarea
Competitors of Workarea
Workarea has 3 listed competitors in our database, 3 of them funded. They include Cart.com, BigCommerce and Pattern.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cart.com | 2020 | Austin, United States | $735.24M | 998 | Software suite solutions are provided for e-commerce businesses. | |
| bigcommerce.com | 2009 | Austin, United States | $233.45M | 1,321 | SaaS-based software suites for e-commerce operations are provided. | |
| pattern.com | 2013 | Lehi, United States | $277M | 166 | Software suite solutions are provided for brands and e-commerce businesses. |
Detailed competitors of Workarea
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Workarea
The website of Workarea (workarea.com) receives about 2.1K visits a month.
- Monthly visits2.1K
▲ 12.2% vs previous month
Websites whose visitors overlap most with Workarea. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
workawesome.com | workawesome.com | 100% | #4,760,424 | – | |
| replicon.com | 98% | 1.2M | #39,742 | View details | |
| trackingtime.co | 36% | 346.5K | #102,486 | View details |
Top companies in E-Commerce Enablers & Infrastructure
3 companies that operate in the same segment as Workarea (E-Commerce Enablers & Infrastructure) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Workarea
Complete news archive for Workarea
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Workarea
Workarea was founded in 1994 and raised its 1st funding round 20 years after it was founded.
Workarea is headquartered in Philadelphia, United States. It is registered at Philadelphia, Pennsylvania, United States.
Workarea is a funded company, having raised a total of $12M across 3 funding rounds to date. The company's 1st funding round was a Series A of $6M, raised on Aug 2014.
Workarea has 19 employees.
Workarea was founded in 1994 in Philadelphia, United States, and operates in the e-commerce software sector. Cloud-based solutions are provided to e-tailers for developing online stores, incorporating features like payment gateways, order and inventory management, CRM, PIM, marketing tools, reporting, and analytics. Operations focus on enabling scalable digital retail platforms, with clients including Reformation, Rens Pets, and Lonely Planet.
Workarea's top competitors include Cart.com, Pattern and BigCommerce.
Workarea offers Commerce Cloud, Workarea Insights, and Site Planner.
Workarea has made 1 acquisition, including Orderbot.
Workarea has 5 investors. Key investors include VTEX, Horizon Tech Finance, Safeguard Scientifics, Montage Capital, and Partners For Growth.
Workarea operates through Weblinc Corp..
Yes. Workarea was acquired by VTEX in February 2021.