Workarea

Philadelphia, United States Founded: 1994 • Age: 32 yrs Acquired By VTEX
Cloud-based software is utilized to build online stores for e-tailers.
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About Workarea

Workarea is a company based in Philadelphia (United States) founded in 1994 was acquired by VTEX in February 2021.. Workarea has raised $12 million across 3 funding rounds from investors including VTEX, Horizon Tech Finance and Safeguard Scientifics. The company has 19 employees as of December 31, 2020. Workarea has completed 1 acquisition, including Orderbot. Workarea offers products and services including Commerce Cloud, Workarea Insights, and Site Planner. Workarea operates in a competitive market with competitors including Cart.com, Zubale, BigCommerce, Unicommerce and AnyMind Group, among others.

  • Headquarter Philadelphia, United States
  • Employees 19 as on 31 Dec, 2020
  • Sectors
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Weblinc Corp.
Operational Areas
Retail → E-Commerce Technology & Services
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $12 M (USD)

    in 3 rounds

  • Latest Funding Round
    $6 M (USD), Series A

    Aug 23, 2018

  • Investors
    VTEX

    & 4 more

  • Employee Count
    19

    as on Dec 31, 2020

  • Investments & Acquisitions
  • Acquired by
    VTEX

    (Feb 10, 2021)

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Products & Services of Workarea

Workarea offers a comprehensive portfolio of products and services, including Commerce Cloud, Workarea Insights, and Site Planner. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Cloud-based solution for enterprise B2B and B2C sales

Provides data for optimizing shopping experiences

Tool for editing and scheduling storefront changes

Funding Insights of Workarea

Workarea has successfully raised a total of $12M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $6.0M
  • First Round

    (25 Aug 2014)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2018 Amount Series A - Workarea Valuation Montage Capital , Partners For Growth
Aug, 2017 Amount Debt – Venture - Workarea Valuation

investors

Aug, 2014 Amount Series A - Workarea Valuation Safeguard Scientifics
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Workarea

Workarea has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include VTEX, Horizon Tech Finance and Safeguard Scientifics. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital and private equity firm focused on debt investments
Founded Year Domain Location
Private debt loans are extended by this firm to businesses.
Founded Year Domain Location
Structured debt is provided to life sciences and technology firms.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Workarea

Workarea has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Orderbot. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
B2B order management platform for manufacturers and distributors is provided.
2009
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Workarea

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Workarea Comparisons

Employees
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Add Comparison
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Competitors of Workarea

Workarea operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cart.com, Zubale, BigCommerce, Unicommerce and AnyMind Group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Software suite solutions are provided for e-commerce businesses.
domain founded_year HQ Location
Platform offering retail sales enablement and reward software
domain founded_year HQ Location
SaaS-based software suites for e-commerce operations are provided.
domain founded_year HQ Location
Provider of e-commerce enablement platform automating order processing, inventory, warehouse, and shipping
domain founded_year HQ Location
Platforms for e-commerce, marketing, and manufacturing are provided.
domain founded_year HQ Location
Software suite solutions are provided for brands and e-commerce businesses.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Workarea

Frequently Asked Questions about Workarea

When was Workarea founded?

Workarea was founded in 1994 and raised its 1st funding round 20 years after it was founded.

Where is Workarea located?

Workarea is headquartered in Philadelphia, United States. It is registered at Philadelphia, Pennsylvania, United States.

Is Workarea a funded company?

Workarea is a funded company, having raised a total of $12M across 3 funding rounds to date. The company's 1st funding round was a Series A of $6M, raised on Aug 25, 2014.

How many employees does Workarea have?

As of Dec 31, 2020, the latest employee count at Workarea is 19.

What does Workarea do?

Workarea was founded in 1994 in Philadelphia, United States, and operates in the e-commerce software sector. Cloud-based solutions are provided to e-tailers for developing online stores, incorporating features like payment gateways, order and inventory management, CRM, PIM, marketing tools, reporting, and analytics. Operations focus on enabling scalable digital retail platforms, with clients including Reformation, Rens Pets, and Lonely Planet.

Who are the top competitors of Workarea?

Workarea's top competitors include CommerceIQ, Global-e and Cart.com.

What products or services does Workarea offer?

Workarea offers Commerce Cloud, Workarea Insights, and Site Planner.

How many acquisitions has Workarea made?

Workarea has made 1 acquisition, including Orderbot.

Who are Workarea's investors?

Workarea has 5 investors. Key investors include VTEX, Horizon Tech Finance, Safeguard Scientifics, Montage Capital, and Partners For Growth.

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