About Zapr
Zapr is a Media & Entertainment company based in Gurugram (India) founded in 2012, and was acquired by Samsung in November 2022. Cross-device audience measurement and engagement are enabled by Zaprs platform. It operates in the Media & Entertainment and Technology sectors. Zapr has raised $25.17 million across 5 funding rounds from investors including Flipkart, Samsung and Disney Star. The company has 1 employees. Zapr was last valued at $59.71 million in December 2019. Its Indian entity Red Brick Lane Marketing Solutions Private Limited reported revenue of ₹63.5 Lakh. The company was acqui-hired. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, TV and Enabler.
Company details
Zapr was founded in 2012 in Gurugram, India, within the ad tech sector. Ad enabler software is provided via its platform to connect offline and online environments. Audio and image recognition technologies are utilized to track content consumption on TV, radio, and music by smartphone and connected TV users. Audience profiling, cross-screen interactions, and brand research are supported through this data across various devices.
Associated legal entities of Zapr
Zapr is associated with 2 registered companies on The Company Check; the primary company is Red Brick Lane Marketing Solutions Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Red Brick Lane Marketing Solutions Private Limited CIN U51909DL2012PTC444152 | Active | 12 Jan 2012 | Delhi, Delhi | ₹0.6 Cr | 1 | 2 | View details |
| Red Brick Lane Marketing Solutions Private Limited CIN U51909KA2012PTC144503 | 12 Jan 2012 | Bangalore, Karnataka, India | View details |
Funding Insights of Zapr
Zapr has successfully raised a total of $25.17M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $6.5 million completed in December 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25.17M
- Total Rounds 5
- Last Round Series A — $6.5M
- First Round $228,300
(Aug 2013)
- Investors Count 41
All 5 funding rounds of Zapr with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2019 | $6.5M | Series A | $59.71M | Disney Star, Star Us Holdings | – |
| Oct 2018 | $7.67M | Series A | $52.13M | Disney Star, Star Us Holdings | – |
| Mar 2017 | $7.95M | Series A | $••••• | Disney Star, Star Us Holdings | – |
| Feb 2015 | $2.81M | Seed | $••••• | Flipkart | |
| Aug 2013 | $228,300 | Seed | $••••• | Gite Industries, Samir Bangara |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2019 | $59.71M | •••••••• |
| Oct 2018 | $52.13M | •••••••• |
| Mar 2017 | $••••• | •••••••• |
| Feb 2015 | $••••• | •••••••• |
Full valuation and stage history of Zapr
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $59.71M (Dec 2019). 42 investors in total: 15 institutional and 27 angel.
Investors in Zapr
Zapr has secured backing from 42 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Flipkart, Samsung and Disney Star.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in startups are managed by this venture capital firm. | starusholdings.tcc.mode | |||
Venture capital firm focused on early-stage investments | ntholdings.tcc.mode | Bengaluru, India | ||
Venture capital and acceleration are provided to tech startups. | 500.co | Ho Chi Minh City, Vietnam | ||
Early-stage investing in tech startups in India. | 2011 | kae-capital.com | Mumbai, India | |
Early-stage companies are targeted for series-stage venture capital investments. | kalystacapital.tcc.mode | |||
Entertainment, sports, and movies TV channels are operated in India. | 1990 | disneystar.com | Mumbai, India | |
Manufacturer of consumer electronics and home appliances | 2000 | micromaxinfo.com | Gurugram, India | |
Multi-category consumer products are offered via an online marketplace platform. | 2007 | flipkart.com | Bengaluru, India | |
On-demand music streaming and downloading are facilitated by JioSaavn. | 2007 | jiosaavn.com | Mumbai, India | |
Limited information available | crmholdingsltd.com | New York, United States |
Investor details for Zapr
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Red Brick Lane Marketing Solutions Private Limited (Zapr)
Red Brick Lane Marketing Solutions Private Limited is the primary company behind Zapr. The board of Red Brick Lane Marketing Solutions Private Limited currently have 2 directors; the longest-serving is Deepak Kumar Baid, appointed in 2012. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Deepak Kumar Baid DIN 05150983 | Director | 12 Jan 2012 | 14 yrs 9 mo | Red Brick Lane Marketing Solutions Private Limited |
| Sajo Mathews DIN 05150991 | Director | 12 Jan 2012 | 14 yrs 9 mo | Red Brick Lane Marketing Solutions Private Limited |
Financials of Zapr
Figures of Red Brick Lane Marketing Solutions Private Limited, the primary company behind Zapr, for FY 2024. Revenue was ₹63.5 Lakh (-93% year on year). Net loss was -₹1.20 Cr (-188% margin). EBITDA was -₹1.81 Cr (-285% margin). Revenue has grown at a compounded annual rate of -78% over three years and -52% over five years.
- ₹63.5 LakhRevenue · FY 2024 · -93% YoY
- -₹1.20 CrNet loss · -188% margin
- -₹1.81 CrEBITDA · -285% margin
- ₹4.3 LakhPaid-up capital
- 1Employees (provident fund records)
- -78%Revenue CAGR, 3 years
- -52%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Red Brick Lane Marketing Solutions Private Limited are on its company page.
Detailed financial statements for Zapr
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Zapr
5 dated milestones of Zapr across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Zapr is founded.
- Funding First funding round of $228K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $6.5M.
- Exit Acquired by Samsung.
Web traffic of Zapr
Websites that share an audience with Zapr (zapr.in).
Websites whose visitors overlap most with Zapr. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| theflyy.com | 100% | 5.2K | #3,578,410 | View details |
Top companies in Radio & Podcast
2 companies that operate in the same segment as Zapr (Radio & Podcast) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
An audio streaming platform for series and stories is operated. | 2018 | Bengaluru, Karnataka, India | USD 196.68 M | USD 30.62 M | 1,044 | |
Audiobooks and stories in multiple Indian languages are provided. | 2018 | Mumbai, Maharashtra, India | USD 122.32 M | USD 12.17 M | 310 |
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Related news about Zapr
Complete news archive for Zapr
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Frequently Asked Questions about Zapr
Zapr was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Zapr is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Zapr is a funded company, having raised a total of $25.17M across 5 funding rounds to date. The company's 1st funding round was a Seed of $228.3K, raised on Aug 2013.
Zapr has 1 employees.
The primary company behind Zapr, Red Brick Lane Marketing Solutions Private Limited, reported revenue of ₹63.5 Lakh for FY 2024, down 93% year on year.
Zapr was founded in 2012 in Gurugram, India, within the ad tech sector. Ad enabler software is provided via its platform to connect offline and online environments. Audio and image recognition technologies are utilized to track content consumption on TV, radio, and music by smartphone and connected TV users. Audience profiling, cross-screen interactions, and brand research are supported through this data across various devices.
Zapr has 42 investors. Key investors include Flipkart, Samsung, Disney Star, JioSaavn, and Micromax Informatics.
The valuation of Zapr is $59.71M as of Dec 2019.
Zapr operates through Red Brick Lane Marketing Solutions Private Limited.
Yes. Zapr was acquired by Samsung in November 2022.
The legal entities of Zapr currently have 2 directors, including Deepak Kumar Baid, Sajo Mathews.