About Herow
Herow is a company based in Paris (France) founded in 2007. Herow has raised $18.6 million across 2 funding rounds from investors including Siparex, Xerys and Acer Finance. Herow offers products and services including Herow Platform, App Browsing Tool, and Rating System. Herow operates in a competitive market with competitors including data.ai, LiveRamp, TapClicks, SPINS and 4C Insights, among others.
- Total Equity Funding$18.6M (USD)
in 2 rounds
- Latest Funding Round$8M (USD), Series B
Oct 2019
- InvestorsSiparex
& 2 more
Products & Services of Herow
Herow offers a comprehensive portfolio of products and services, including Herow Platform, App Browsing Tool, and Rating System.
Service for discovering and rating business apps and tools
Feature to browse apps by category and purpose efficiently
System for users to rate and share experiences with apps
Funding Insights of Herow
Herow has successfully raised a total of $18.6M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $8 million completed in October 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $18.6M
- Total Rounds 2
- Last Round Series B — $8M
- First Round $10.6M
(Jun 2015)
- Investors Count 3
All 2 funding rounds of Herow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
3 investors in total: 3 institutional.
Investors in Herow
Herow has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Siparex, Xerys and Acer Finance.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Xerys is engaged in private equity investment management. | 2014 | xerys.com | Paris, France | |
Private equity investments are focused on growth stage companies. | 1977 | siparex.com | Paris, France | |
Acer Finance is engaged in providing financial and investment solutions. | – | calaofinance.com | Paris, France |
Investor details for Herow
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Timeline of Herow
3 dated milestones of Herow across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Herow is founded.
- Funding First funding round of $10.6M.
- Funding Latest funding round, Series B, of $8.0M.
Competitors of Herow
Herow operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as data.ai, LiveRamp, TapClicks, SPINS and 4C Insights, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| liveramp.com | 2011 | San Francisco, United States | – | 95 | Offline customer data is connected and activated for online advertising. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| spins.com | 1995 | Chicago, United States | – | 328 | Retail consumer analytics services are provided for natural products sector. | |
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| funnel.io | 2014 | Stockholm, Sweden | $131M | – | Cloud-based platform for integrating and analyzing marketing data is offered. | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| edo.com | 2014 | Los Angeles, United States | $92.44M | 101 | EDO is recognized as a TV outcomes company focused on advertising analytics. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. |
Detailed competitors of Herow
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Herow
The website of Herow (herow.io) receives about 1.2K visits a month.
- Monthly visits1.2K
▲ 65.4% vs previous month
Latest news on Herow
Complete news archive for Herow
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Herow
10 companies that operate in the same segment as Herow (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Herow
Herow was founded in 2007 and raised its 1st funding round 8 years after it was founded.
Herow is headquartered in Paris, France.
Herow is a funded company, having raised a total of $18.6M across 2 funding rounds to date. The company's 1st funding round was a Series B of $10.6M, raised on Jun 2015.
Herow was founded in 2007 in Paris, France, as a platform for customer engagement and marketing. Customers are analyzed and segmented according to behaviors. Engagement occurs via relevant campaigns. Traffic patterns are monitored to understand customer movements, with geographic visualizations showing app usage areas. Notifications are issued when customers enter specific locations or contexts.
Herow's top competitors include 4C Insights, EDO and LiveRamp.
Herow offers Herow Platform, App Browsing Tool, and Rating System.
Herow has 3 investors. Key investors include Siparex, Xerys, and Acer Finance.