Zitcha

Melbourne, Australia Founded: 2022 • Age: 4 yrs
Advertisement marketing solutions for in-store retail businesses and brands
Annual revenue - Latest available
Total funding $15.1M 2 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Zitcha

Zitcha is a company based in Melbourne (Australia) founded in 2022 by Troy Townsend and Jack Byrne. Zitcha has raised $15.05 million across 2 funding rounds from investors including VMG Partners and OIF Ventures. Zitcha offers products and services including Retail Media Platform, Campaign Management Tool, and Collaboration Interface. Zitcha operates in a competitive market with competitors including Zeta Global, Braze, Nosto, Smartly.io and Insider, among others.

  • Headquarter Melbourne, Australia
  • Founders Troy Townsend, Jack Byrne
  • Sectors
    Media & Entertainment
    Technology Retail
  • Phone
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  • Website
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  • Social
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Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $15.05 M (USD)

    in 2 rounds

  • Latest Funding Round
    $10.35 M (USD), Series A

    Sep 30, 2024

  • Investors
  • Employee Count
    Not available
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Products & Services of Zitcha

Zitcha offers a comprehensive portfolio of products and services, including Retail Media Platform, Campaign Management Tool, and Collaboration Interface.

Product name locked
Category locked
Primary

Unified system for planning and measuring omnichannel advertising campaigns.

Product name locked
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Tool for delivering and optimizing retail ads across channels.

Product name locked
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Interface for joint planning and ad specifications with advertisers.

People of Zitcha

Headcount 10-50
Employee Profiles 14
Employee Profiles
People
Ale Catania
Director Of Operations
People
Troy Townsend
Chief Executive Officer and Co-founder
People
Hugh Cameron
Chief Strategy Officer
People
Dominik Elias
Project Manager

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Funding Insights of Zitcha

Zitcha has successfully raised a total of $15.05M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10.35 million completed in September 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Zitcha

Zitcha has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include VMG Partners and OIF Ventures.

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Venture Fund
Investor Description Founded Year Domain Location
Multi-sector company acquisitions are managed by VMG Partners.
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Venture capital investing across early-stage tech startups
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Investor details for Zitcha

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  • Investor domains
  • Investor locations
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Investments & Acquisitions by Zitcha

Investments
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Investment portfolio details for Zitcha

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Financial Statements - Zitcha

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Detailed financials for Zitcha

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  • Profit trends
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Zitcha Comparisons

Zitcha Primary company
Description
Advertisement marketing solutions for in-store retail busine...
Location
Melbourne, Australia
Founded Year
2022
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Zitcha

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Competitors of Zitcha

Zitcha operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zeta Global, Braze, Nosto, Smartly.io and Insider, among others.

Company Name Domain Founded year HQ Location Description
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Zeta Global is recognized as an AI-powered marketing cloud.
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AI-based omnichannel customer engagement solutions are delivered to businesses.
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Personalized product recommendations are delivered via SaaS to online retailers.
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Social advertising is managed and optimized via a SaaS platform.
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AI-native omnichannel customer experiences are orchestrated through integrated platforms.
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AI-driven platform for unifying customer data and automating personalized marketing.
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Detailed competitors of Zitcha

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Latest news on Zitcha

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Complete news archive for Zitcha

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Frequently Asked Questions about Zitcha

Zitcha was founded in 2022.

Zitcha is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.

Troy Townsend is the current CEO of Zitcha. They have also founded this company.

Zitcha is a funded company, having raised a total of $15.05M across 2 funding rounds to date.

Advertisement marketing solutions for in-store retail businesses and brands. The solutions include advertisement, and campaign management using ads on websites and apps. The platform integrates various media assets to create personalized shopping experiences. It allows retailers to leverage first-party data for targeted advertising and campaign management.

Zitcha's top competitors include Zeta Global, Smartly.io and Blueshift.

Zitcha offers Retail Media Platform, Campaign Management Tool, and Collaboration Interface.

Zitcha has 2 investors. Key investors include VMG Partners, and OIF Ventures.

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