About Zitcha
Zitcha is a company based in Melbourne (Australia) founded in 2022 by Troy Townsend and Jack Byrne.. Zitcha has raised $15.05 million across 2 funding rounds from investors including VMG Partners and OIF Ventures. Zitcha offers products and services including Retail Media Platform, Campaign Management Tool, and Collaboration Interface. Zitcha operates in a competitive market with competitors including Zeta Global, Braze, Nosto, Smartly.io and Insider, among others.
- Headquarter Melbourne, Australia
- Founders Troy Townsend, Jack Byrne
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Sectors
Media & EntertainmentTechnology Retail
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$15.05 M (USD)
in 2 rounds
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Latest Funding Round
$10.35 M (USD), Series A
Sep 30, 2024
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Investors
VMG Partners
& 1 more
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Employee Count
Employee Count
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Products & Services of Zitcha
Zitcha offers a comprehensive portfolio of products and services, including Retail Media Platform, Campaign Management Tool, and Collaboration Interface. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Unified system for planning and measuring omnichannel advertising campaigns.
Tool for delivering and optimizing retail ads across channels.
Interface for joint planning and ad specifications with advertisers.
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Funding Insights of Zitcha
Zitcha has successfully raised a total of $15.05M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10.35 million completed in September 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $10.4M
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First Round
First Round
(07 Nov 2022)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2024 | Amount | Series A - Zitcha | Valuation | VMG Partners | |
| Nov, 2022 | Amount | Seed - Zitcha | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Zitcha
Zitcha has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include VMG Partners and OIF Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Multi-sector company acquisitions are managed by VMG Partners.
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Founded Year | Domain | Location | |
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Venture capital investing across early-stage tech startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Zitcha
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Zitcha
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Zitcha Comparisons
Competitors of Zitcha
Zitcha operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zeta Global, Braze, Nosto, Smartly.io and Insider, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Zeta Global is recognized as an AI-powered marketing cloud.
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| domain | founded_year | HQ Location |
AI-based omnichannel customer engagement solutions are delivered to businesses.
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| domain | founded_year | HQ Location |
Personalized product recommendations are delivered via SaaS to online retailers.
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| domain | founded_year | HQ Location |
Social advertising is managed and optimized via a SaaS platform.
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| domain | founded_year | HQ Location |
AI-native omnichannel customer experiences are orchestrated through integrated platforms.
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| domain | founded_year | HQ Location |
AI-driven platform for unifying customer data and automating personalized marketing.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Zitcha
Frequently Asked Questions about Zitcha
When was Zitcha founded?
Zitcha was founded in 2022.
Where is Zitcha located?
Zitcha is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Who is the current CEO of Zitcha?
Troy Townsend is the current CEO of Zitcha. They have also founded this company.
Is Zitcha a funded company?
Zitcha is a funded company, having raised a total of $15.05M across 2 funding rounds to date. The company's 1st funding round was a Seed of $4.7M, raised on Nov 07, 2022.
What does Zitcha do?
Advertisement marketing solutions for in-store retail businesses and brands. The solutions include advertisement, and campaign management using ads on websites and apps. The platform integrates various media assets to create personalized shopping experiences. It allows retailers to leverage first-party data for targeted advertising and campaign management.
Who are the top competitors of Zitcha?
Zitcha's top competitors include Zeta Global, Smartly.io and Blueshift.
What products or services does Zitcha offer?
Zitcha offers Retail Media Platform, Campaign Management Tool, and Collaboration Interface.
Who are Zitcha's investors?
Zitcha has 2 investors. Key investors include VMG Partners, and OIF Ventures.
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