About Zodiac Metrics
Zodiac Metrics is a Technology company based in Philadelphia (United States) founded in 2016, and was acquired by Nike in March 2018. Predictive analytics are applied to forecast customer lifetime value. Zodiac Metrics has raised $4.52 million across 2 funding rounds from investors including Nike, Western Technology Investment and First Round Capital. The company was acqui-hired. Its focus areas include Enterprise Applications, Customer Success Management, Customer Metrics and Predictive Analytics. Its competitors include Retention Science, Framed and Appuri; 3 of its 3 listed competitors have raised funding.
Company details
Zodiac was founded in 2016 in Philadelphia, United States, focusing on the retail sector. Predictive analytics solutions are provided to forecast individual customer lifetime value using real-time sales data. CLV insights are tracked, including customer distribution by value and attributes over time, as well as progress toward predefined goals. The platform is utilized by retailers such as American Apparel and Charlotte Tilbury.
- Headquarters Philadelphia, United States
- Stage Acquired
- SectorsTechnology
- Website zodiacmetrics.com
- Social LinkedIn X
- Acquired by Nike (Mar 2018)
Funding Insights of Zodiac Metrics
Zodiac Metrics has successfully raised a total of $4.52M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3 million completed in March 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.52M
- Total Rounds 2
- Last Round Seed — $3M
- First Round $1.52M
(Jan 2016)
- Investors Count 5
All 2 funding rounds of Zodiac Metrics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2016 | $3M | Seed | – | First Round Capital | |
| Jan 2016 | $1.52M | Seed | – | Dorm Room Fund | – |
6 investors in total: 6 institutional.
Investors in Zodiac Metrics
Zodiac Metrics has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Nike, Western Technology Investment and First Round Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
Investments in technology startups are made by Felicis Ventures. | felicis.com | Menlo Park, United States | ||
Venture debt is provided globally across multiple sectors. | 1980 | westerntech.com | Portola Valley, United States | |
Compound is recognized as a thesis-driven investment firm. | compound.vc | New York, United States | ||
Micro VC investments are directed toward US student-led startups. | dormroomfund.com | Boston, United States | ||
Sports and outdoor apparel is designed for women and men. | 1964 | nike.com | Beaverton, United States |
Investor details for Zodiac Metrics
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- Complete investor list
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Timeline of Zodiac Metrics
4 dated milestones of Zodiac Metrics across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Zodiac Metrics is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Seed, of $3.0M.
- Exit Acquired by Nike.
Competitors of Zodiac Metrics
Zodiac Metrics has 3 listed competitors in our database, 3 of them funded. They include Retention Science, Framed and Appuri.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| retentionscience.com | 2012 | Santa Monica, United States | $9.8M | 37 | Customer retention is enhanced via predictive analytics and automation. | |
| framed.io | 2013 | San Francisco, United States | $2.12M | 12,428 | Predictive analytics platform for user behavior and retention is provided. | |
| appuri.com | 2012 | Seattle, United States | $6.53M | 14 | Customer churn is predicted via machine learning on usage data. |
Detailed competitors of Zodiac Metrics
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- Full competitor set
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Top companies in Collaboration & Community Tools
3 companies that operate in the same segment as Zodiac Metrics (Collaboration & Community Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
AI powered customer experience management software | 2001 | Pleasanton, California, United States | USD 344.39 M | USD 477.22 M | 5,437 |
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Related news about Zodiac Metrics
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Frequently Asked Questions about Zodiac Metrics
Zodiac Metrics was founded in 2016.
Zodiac Metrics is headquartered in Philadelphia, United States. It is registered at Philadelphia, Pennsylvania, United States.
Zodiac Metrics is a funded company, having raised a total of $4.52M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.52M, raised on Jan 2016.
Zodiac was founded in 2016 in Philadelphia, United States, focusing on the retail sector. Predictive analytics solutions are provided to forecast individual customer lifetime value using real-time sales data. CLV insights are tracked, including customer distribution by value and attributes over time, as well as progress toward predefined goals. The platform is utilized by retailers such as American Apparel and Charlotte Tilbury.
Zodiac Metrics's top competitors include Retention Science, Framed and Appuri.
Zodiac Metrics has 6 investors. Key investors include Nike, Western Technology Investment, First Round Capital, Felicis Ventures, and Compound.
Yes. Zodiac Metrics was acquired by Nike in March 2018.