About Zodiac Metrics
Zodiac Metrics is a company based in Philadelphia (United States) founded in 2016 was acquired by Nike in March 2018.. Zodiac Metrics has raised $4.52 million across 2 funding rounds from investors including Nike, Western Technology Investment and First Round Capital. Zodiac Metrics operates in a competitive market with competitors including Neurons, ODAIA, Retention Science, Framed and Appuri, among others.
- Headquarter Philadelphia, United States
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Sectors
Technology
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Phone
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Website
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Funding Insights of Zodiac Metrics
Zodiac Metrics has successfully raised a total of $4.52M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3 million completed in March 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $3.0M
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First Round
First Round
(06 Jan 2016)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Mar, 2016 | Amount | Seed - Zodiac Metrics | Valuation | First Round Capital | |
| Jan, 2016 | Amount | Seed - Zodiac Metrics | Valuation | Dorm Room Fund |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Zodiac Metrics
Zodiac Metrics has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Nike, Western Technology Investment and First Round Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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US focused seed and early-stage VC firm
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Investments in technology startups are made by Felicis Ventures.
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Venture debt is provided globally across multiple sectors.
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Zodiac Metrics
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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Financial Statements - Zodiac Metrics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Zodiac Metrics Comparisons
Competitors of Zodiac Metrics
Zodiac Metrics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Neurons, ODAIA, Retention Science, Framed and Appuri, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Customer attention is predicted via AI-based eye tracking analytics.
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Customer engagement data is analyzed via cloud and AI platforms.
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Customer retention is enhanced via predictive analytics and automation.
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Predictive analytics platform for user behavior and retention is provided.
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Customer churn is predicted via machine learning on usage data.
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Customer metrics are analyzed using rules-based algorithms.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Zodiac Metrics
Frequently Asked Questions about Zodiac Metrics
When was Zodiac Metrics founded?
Zodiac Metrics was founded in 2016.
Where is Zodiac Metrics located?
Zodiac Metrics is headquartered in Philadelphia, United States. It is registered at Philadelphia, Pennsylvania, United States.
Is Zodiac Metrics a funded company?
Zodiac Metrics is a funded company, having raised a total of $4.52M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.52M, raised on Jan 06, 2016.
What does Zodiac Metrics do?
Zodiac was founded in 2016 in Philadelphia, United States, focusing on the retail sector. Predictive analytics solutions are provided to forecast individual customer lifetime value using real-time sales data. CLV insights are tracked, including customer distribution by value and attributes over time, as well as progress toward predefined goals. The platform is utilized by retailers such as American Apparel and Charlotte Tilbury.
Who are the top competitors of Zodiac Metrics?
Zodiac Metrics's top competitors include ODAIA, Neurons and Retention Science.
Who are Zodiac Metrics's investors?
Zodiac Metrics has 6 investors. Key investors include Nike, Western Technology Investment, First Round Capital, Felicis Ventures, and Compound.